ClasifAI’s Post

Transcript

Ever get that feeling like you're getting tons of clicks on your website, but the sales just aren't matching up? Yeah. It's super common. It's like having a packed store. Right. But nobody's buying anything. Exactly. Well, in this deep dive, we're gonna figure out how to turn those clicks into actual customers. You know, turn those curious visitors into people actually buying stuff. Exactly. Yeah. Conversion conversions. And we've got this awesome podcast episode we're gonna pull from all about e-commerce strategies. Plus we're going to look at how AI. Will be used. You know, to personalize offers and stuff. Ohh interesting. Like practically reading your customers minds. Yeah, that's super powerful. You know, when you think about it, it's not just about like, tweaking a few things on your website. Yeah, it's really about like understanding, like what makes people tick? How do you build trust? How do you make it so compelling that they just can't resist buying? OK, so first impressions are everything, right? Totally. I mean, online you've got what, like 5 seconds to capture? Someone's attention. Yeah. You really gotta grab them before they just click away. Absolutely. So your website, it's like, it's your storefront. Yeah. Like your digital storefront, Yeah. If it's all cluttered, confusing, slow, you're gonna lose people totally right away. So we gotta make it like, really easy. Yeah. Intuitive, you know, like, they come in, they know where to go. It's a smooth experience. Smooth, easy. And I guess that starts with. Like how you describe your products, right? Like those titles and descriptions, they're basically your sales pitch. Yeah, your digital sales pitch, right. Yeah. So like you wouldn't just say. You know, like blue dress, right? So vague. You'd be like midnight blue cocktail dress with lace detail, you know, like that, Yeah. You gotta paint a picture. Yeah, Details. Highlight those features. Think about who's shopping and what they want to see. Yeah, it's like, and the descriptions, too. Yeah. Don't just list features, you know, like, talk about the benefits. Benefits. What's it gonna do for them? Right. How's it make their life better? Exactly. And like, create an emotional connection. You make him feel something. Exactly. Instead of just reading some boring description manual or something. Yeah. Like, you know, make it a story. Exactly. Like, I need this in my life. That's what you want. OK, so that's interesting because the episode mentioned AI can actually do that for us. Yeah, there are these tools. You know, AI powered tools, they can like, analyze product info, right, and write those descriptions, like highlight the key features and benefits away. Yeah. So for example, you know, customers looking for a laptop instead of like, you know, reading through all the specs, Yeah, they get this description. And it's all about how this laptop's gonna like, you know, empower them to work from anywhere, be creative, stay connected with their, you know, family and friends. OK, AI writing descriptions, That's that's pretty impressive. It's pretty wild. But I mean, even with a great website, you still gotta build trust, right? Ohh, absolutely. Especially online, you know? Yeah, trust is like the number one thing. So how do we do that? Well, social proof is huge. Social proof? You mean like reviews and testimonials? Exactly. Like when you see a restaurant with a line out the door. Yeah. Yeah, exactly. You're like, ohh, it must be good, right? Everyone's going there, right? So it's like that online, it's that same. Idea yeah. You see all these positive reviews yeah, you're more likely to trust it. OK, but trust is more than just reviews, right Yeah it's about the whole experience, the whole vibe. Yeah like is it secure? Yeah. Are the shipping and return policies clear easy to find. Does the website look professional? Yeah yeah like is it organized like removing any doubts? Sad that someone might have to get a no brainer. And the episode mentioned AI can help with this too. Ohh yeah for sure. How so? Like. Product tagging and categorization. OK, I can do that automatically. So everything's consistent and accurate. So it's helping behind the scenes. Yeah. Like a silent partner, making sure everything runs smoothly. Exactly. OK, so we've got people on our website, they trust us. But how do we get them to actually buy something? That's the $1,000,000 question, right? Right. So what's the answer? Well, compelling offers are a big one. Like deals and stuff. Yeah. Discounts, free shipping, you know, bonus gifts. Everybody loves a good deal. Exactly. But it's not enough to just have them. No. You gotta make them visible. Right? Front and center. Yeah. Grab their attention, Make it so they can't resist. That's the goal. So what? Just like. Big banners on the home page yeah, you could do that. Or pop-ups, yeah. Pickups, yeah. Highlight them in your e-mail marketing gotcha. Get creative with it OK, but what about taking a step further with. AI, now you're talking, right? Because I know it can do like, personalization, right? Yeah. That's where it gets really interesting. Like based on what? What people have looked at before, exactly. AI can analyze customer data. Mm-hmm. And tailor those offers to each person. That's amazing. Yeah. It's like having a personal shopper. So hold on, how does the AI know which offered to show each customer? Well, it looks at tons of data. Ohh, browsing history, past purchases, even demographics. Wow. And it uses algorithms to predict which offer is gonna be most appealing. So if like. I'm always buying athletic wear, right. It might show me a deal on running shoes. Exactly. That makes sense. So it's all about being relevant. Yeah. Making it feel personalized and valuable to. They're more likely to actually use the. Exactly. That's the goal. Wow. OK, so this is just one way AI is changing e-commerce. Ohh yeah, we're just scratching the surface here. There's so much more to it. Absolutely. But before we get too deep into that, yeah, I wanna talk about. Creating a personalized experience, yes. That goes beyond just product recommendations, right? The whole experience. Yeah. The whole enchilada. Exactly. It's like you're speaking directly to them, right? Making it feel personal. Yeah. Each shopper feels like you get them, like you understand their needs. Yeah. Their interests, their style. So it's more than just recommending products they might like, right? It's the whole journey from the moment they land on the site. Exactly, like every touch point. OK, so give me an example. OK, so you know those. You might also like suggestions. Ohh yeah I see those everywhere. That's AI at work using your browsing history. So it's not just random. Nope. It's trying to predict what you'll be into. Sometimes it's scary accurate. I know right? Like it knows me better than I know myself. It can be a little creepy. But it does make shopping online more fun. Ohh. Yeah. Totally. Like, you actually discover things you might want. Exactly. It's personalized discovery. OK, So beyond those product suggestions, Yeah. What else can we personalize? e-mail marketing is a big one. OK, so instead of sending the same e-mail to everyone. Right. Generic blast. Those are so impersonal. Yeah. They just end up in my spam folder. Exact. So we use AI to segment our audience. Yeah. Group people based on their interests and send them targeted. Messages. Exactly. Messages that actually resonate with them. So if I'm all about eco friendly stuff, right, I get emails about sustainable brands. Exactly. Cool. I like that. And here's another example. Imagine you're browsing a website. You add a hiking backpack to your cart. OK, I do that all the time. But you don't actually buy it. Ohh, yeah, I get distracted. Happens to the best of us. So what, I just forget about it? Nope. Later that day, you get an e-mail. Ohh, OK. And it's a personalized discount on the backpack I left behind. Exactly. Plus some recommendations For what? Like hiking boots and stuff. Exactly. Things that go with the backpack. That's smart, Right? It's like they knew exactly what I was thinking. Yeah. Almost like mind reading. That's the power of personalization. OK, I'm convinced about it. But I do have one concern. What's that? Is it, like, creepy? That's a valid concern. Like, is it too intrusive? Yeah. You don't want to freak people out. Right. How do we use this stuff ethically? Transparency is key. OK. So tell them what we're doing. Exactly how we're using their data. And given a choice, right, an opt out options, they can control their experience. Exactly. It's all about respect. OK, that makes sense. Building trust. That's what it's all about. Speaking of trust, yeah. How do we turn those one time buyers into like, loyal fans? Customer loyalty? That's the Holy Grail. It's like building a tribe. Exactly. A community of people who love your brand. But how do we do that? It's more than just rewards points. Yeah, it's gotta be deeper than that, right? It's about building relationships. So it's not. This transactional Nope. It's emotional. Make them feel like they belong. Exactly. Part of something special. OK but how do we actually do that? Lots of ways you can host online events. OK create exclusive content for loyal customers. Yeah, like a VIP club. I like that you could even have a branded hashtag. Ohh. So they can share their experiences. Exactly build that community online. I like that. And don't forget about follow up. Ohh yeah, that's huge. Like a thank you e-mail after they buy something exactly make them feel appreciated. Or even a handwritten note. Ohh, that's a nice touch, right? Those little things go a long way. They really do. And I'm guessing a I can help with this too. Of course it can. Also personalized messages. OK, based on their purchase history, their demographics. So it's not just a generic thank you for your order. Nope, it's tailored to each person. Like happy birthday, here's a discount. Exactly. Something like that. AI is pretty amazing. It's a powerful tool, but we can't forget about the human touch. Absolutely not. It's all about balance. Using AI to enhance those connections, make the experience better. And Speaking of experience, we got to talk about customer service. Ohh, yeah, That's crucial. No matter how good our tech is, right? We still need to be there for our customers. Absolutely. Answer their questions, help them out, provide support, and make it easy for them to reach us. Exactly. Phone, e-mail, live chat, social media, all the channels. Yeah. Meet them where they are. And this is another area where AI can help. Ohh, yeah, for sure. Tell me more Chat bots. Chat bots. OK, They're getting really good. Like they can actually understand what I'm saying. Yeah. Natural language processing. Wow. They can answer common questions, OK, even resolve simple issues. So it's like 247 customer service. Exactly. They never sleep. That's awesome. It frees up our human team to focus on the more complex stuff, the things that need a personal touch. Exactly. Wow, this has been so insightful. I'm glad you're enjoying it. We've covered a lot of ground we have from personalization to community building and the power of AI. It feels like we have a road map for ecommerce success. I think so too. But it's more than just like tactics and strategies. It's about putting the customer first, absolutely understanding their needs, exceeding their expectations. That's how you build a brand people love and trust, exactly a brand they wanna be a part of. It's about creating a community. Just a customer base. And as we move into this digital age, yeah, AI is gonna play a bigger and bigger role. It's already happening. It feels like we're on the edge of something really big. It's an exciting time to be an ecommerce. But AI can also impact the business side of ecommerce, Right? Ohh. Absolutely. Yeah. Not just the customer experience, but like how businesses operate. Exactly. There's so much potential there. Like what? Well, like predicting trends. Wait, AI can predict? Friends. Yeah, pretty cool, right? That's like knowing the future kind of yeah. It analyzes massive amounts of data like what kind of data? Social media, search engine queries, even weather patterns. Weather patterns yeah, it can all be relevant Wow OK so it uses all that to anticipate what people will want like before they even know they want it exactly. It's like a crystal ball so give me an example OK let's say you're AI sees a surge in searches for sustainable. Active wear OK, so you know people are getting more eco conscious, right? And they want clothes that reflect that. OK, So what do I do with that information? Well, you can adjust your inventory. OK, so stock up on sustainable stuff. Exactly what else? Marketing campaigns. OK, so target those eco conscious shoppers exactly. Highlight your sustainable brands and even product development, right? Maybe start designing more eco friendly options. So AI is helping me stay ahead of the curve. Exactly. Make smarter decisions. Wow, that's powerful. It really is. But for someone just starting out with AI, yeah, it could be a lot to take in. Ohh, totally. It's overwhelming. Where do they even begin? Start small. Pick one area. OK, where AI could make a difference. Like white automating tasks like product tagging. OK, that sounds helpful. Or customer segmentation. Right. Grouping customers by their interests. Exactly What else? You could try a chat bot. Ohh. Yeah. For customer support. Right. 24/7 availability. So it's all about experimenting. Yeah. Seeing what works for your. Business. Trial and error. Exactly. That's the entrepreneurial spirit. Don't be afraid to try new things and don't be afraid to ask for help. Right. There are resources out there. Experts, online communities, people who've been there, done that. Exactly. Learn from their experiences. OK, so that's a I Yeah. But what about just ecommerce in general? Right. The challenge is what are some of the biggest hurdles businesses face? Cart abandonment is a big one. Cart abandonment? What's that? When someone adds stuff to their cart. OK, but they don't. Actually buy it. Ohh, yeah, I do that all the time. It happens. We've all been there. Why do people do that? Lots of reasons. Unexpected shipping costs. Ohh yeah. Those get me every time where they just get distracted. Right? Like something comes up and they forget to finish checkout. So those sales are just gone. Not necessarily. There are ways to recover them. Like what? Streamline the checkout process. Make it super easy. Exactly as few steps as possible so people don't get annoyed. Right? The easier it is, the more likely they are to buy. And what about those abandoned carts? Abandoned. Heart emails where those you sent an e-mail to people who left stuff in their cart reminding them to come back. Exactly. And you can offer an incentive like a discount. Yeah. Or free shipping. That makes sense It's like a little nudge exactly can you for.