Classic British Hotels & Resorts’ Post

Hoteliers, are you thinking ahead to the busy festive season? Maximizing Black Friday and Cyber Monday isn't just about room discounts - it's about developing a strategic approach that drives bookings and boosts revenue. Apply these timeless strategies to ensure your hotel stands out: https://gag.gl/K6RRQL #Hotels #marketing #cybermonday #blackfriday #amadeus #directbookings

three&six : Boost your bookings and maximize revenue with this Free Black Friday Strategy Guide designed specifically for the hotel industry. #hotels #hoteliers #hotelrevenue #hotelbooking #hotelmarketing #digitalmarketing #blackfriday #expertguide Tristan Heaword – Ben Hanley

💡 Black Friday was created by retailers, but hotel economics are different. Instead of deep discounts, focus on visibility created by the billions spent by OTAs to get travelers in the buying mood. To learn more 👉 https://loom.ly/fKgq_OA #revenueisoxygen #aiforhotels

337 nights this year!!!( 421 nights in 2022 and 417 nights in 2023). I ask myself the question, what is the use of being the World's GREATEST Ambassador elite of Marriott Bonvoy if all the CEO Anthony Capuano wants, is to GUT the program and strip it off any worth that remains? In common parlance, he wants to devalue the program and make it more owner friendly. These are his words, not mine. In fact , at a recent event a Skift, he said that he wants Bonvoy to be less transactional and more emotional!!( That's code for Screwing the customer again and again!!!). As a matter of fact, in the US where Bonvoy has a partnership with Uber and Uber Eats, they have again 'DEVALUED' the program by reducing the point earning per dollar. Come on Tony, your Killing us!!! Marriott International is a JOKE when it comes to the loyalty scene. While they continue to gut the program, Hyatt and its CEO Mark Hoplamazian continue to better its Iconic Loyalty program by adding more milestone rewards. Even IHG Hotels & Resorts with Elie W. Maalouf at its head vastly improved what used to be a substandard loyalty program. This is why Leadership is so important and why I continue to lament the fact that Bill Marriott and David Marriott made a monumental mistake in making Tony the boss and not Stephanie Linnartz. We are all suffering immensely because of this one decision. While the owners are laughing their way to the bank with millions coming along their way. I predict a very grim future for Bonvoy. Knowing Tony's Mindset, he will find creative ways to eviscerate the program and package it like he is doing us a favor. I have always said, despite its various faults, Marriott Hotels are genius at MARKETING!!!Recently Tony said and I quote, "If you talk to Peggy Roe, who’s our chief customer officer, the phrase she uses is 'you want the program to be stickier and stickier.”!!For the life of me, I don't understand what the means. You want Bonvoy to be Stickier? Is that some fancy term for getting SCREWED? I would ask Peggy but she is always busy drinking Starbucks and also finding ways to make Bonvoy less useful for us loyal customers. The sad part is that nothing Marriott does is in the interest of its guests. Every action it takes is either to increase its footprint, meaning number of hotels, to enrich the pocket of its owners and yes, to screw us customers. What a sad state of affairs. If only HYATT Hotels had succeeded in its quest to acquire Starwood Hotels & Resorts Worldwide, Inc., maybe I wouldn't be in this situation. Marriott has become to big and powerful to fail, like Google or Facebook. Its become a giant monopoly and breaking it up would be one way to ensure fair competition. Or an another mega merger should happen so that a level playing field is maintained, but slim chances of that occurring. Unless something changes, I AM STUCK with Marriott!!!At least, I can write a lot of LinkedIn posts, will continue to shine a light on the nonsense and crap always!!

#BlackFriday is coming, and the #OTAs are bringing billion-dollar budgets to the game! But here’s the good news: you don’t need a massive ad spend to win this season. #Independent #hotels have unique strengths that can drive #direct #bookings without outspending the OTAs. 💡🏨 Ready to learn how? Check out our latest guide with smart, budget-friendly tips for capturing attention and bookings this Black Friday. 📈💰 👉 https://lnkd.in/g5rirsMq #BlackFriday2024 #HotelMarketing #DirectBookings #HospitalityTips

What are your feelings on Black Friday?  Check out my latest blog below on the pro's and cons of booking a holiday during the black Friday sales! https://lnkd.in/exzdAG-a

The real Black Friday win? Scoring travel deals that are actually worth it—not just flashy discounts designed to grab attention. While everyone else is rushing to book the first “deal” they see, I’m here to help you cut through the noise. Some offers aren’t as great as they seem, but with my insider knowledge, you’ll know which ones deliver real value. Think of me as your backstage pass to travel deals that combine quality, style, and unforgettable experiences. Skip the Black Friday FOMO. Let’s find you a trip that’s worth every penny. #TravelPro #travelAdvisor #TravelPlanning #BlackFridayTravelDeals #RealValueTravel #UnforgettableExperiences #InsiderKnowledge #SkipTheFOMO

The holiday season brings fierce competition in the hotel industry as guests seek the best deals while OTAs offer enticing discounts. To stand out and secure bookings, consider these strategic tactics: 🔹 Launch Exclusive Black Friday & Cyber Monday Offers: - Offer free room upgrades, complimentary meals, and flexible cancellation policies exclusively through direct booking channels. 🔹 Bundle Unique Holiday Experiences: - Create packages like "Stay & Shop" with local discounts or festive getaways including Christmas tree deliveries, setting your hotel apart from OTAs. 🔹 Leverage Loyalty Perks: - Reward loyal customers with early access to deals and promote your loyalty program to avoid OTA fees. 🔹 Optimize Website & Booking Flow: - Ensure a mobile-friendly site with clear value propositions, countdown timers, testimonials, and easy comparison tools. 🔹 Engage with Social Media & Email Campaigns: - Showcase offers through targeted posts and email blasts, sharing sneak peeks, user-generated content, and real-time flash deals. 🔹 Use Retargeting Ads: - Retarget site visitors with ads highlighting direct booking benefits, tailored to the holiday season for maximum impact. Why it matters: Direct bookings not only save on OTA commissions but also foster lasting guest relationships. Personalized experiences during the holidays create memorable stays and loyal customers. #HotelManagement #DirectBooking #BlackFridayDeals #HolidayStrategy

Check out these early Black Friday deals!

The hospitality industry faces a staggering loss of revenue due to lack of personalized experiences, irrelevant rewards, and poor communication. Discover how a well-designed loyalty program can boost repeat bookings by up to 40% and increase average spend by 25%. #LoyaltySolutions #HospitalityIndustry #CustomerLoyalty