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The moment you've been waiting for is finally here—Episode 2 of "Beyond Borders" is out, and you can watch it right now! https://lnkd.in/gHkDR-Gu In this episode, we sit down with Melissa T., a true LATAM expert who has helped powerhouses expand successfully in Latin America. We asked some juicy questions this time, and I’m confident you’ll not only enjoy the discussion but also gain some valuable insights. Here are my top 3 takeaways: ❌ Avoid the North American Approach in LATAM: Companies often stumble when they expect their LATAM teams to replicate North American strategies and achieve the same revenue with minimal investment. 🕶 Embrace the Latino Culture: Success in LATAM requires understanding the nuances of the culture—from negotiating informally (think WhatsApp deals and in-person meetings) to recognizing the region's less aggressive sales tactics and learning that "No" isn't always a straightforward answer. 🔥 A Region Brimming with Opportunity: Latin America boasts immense potential, highlighted by its vast size, burgeoning startup scene, and the rising number of unicorns emerging daily. What are your thoughts ❓ ❓ ❓ Also, this time we had her share a question for our next guest—make sure to watch until the end to find out what it is! #latinamerica #gtm #marketexpansion #strategy #taltics #beyondborders

The moment you've been waiting for is finally here—Episode 2 of "Beyond Borders" is out, and you can watch it right now! https://lnkd.in/gmiZSZ3G In this episode, we sit down with Melissa T., a true LATAM expert who has helped powerhouses expand successfully in Latin America. We asked some juicy questions this time, and I’m confident you’ll not only enjoy the discussion but also gain some valuable insights. Here are my top 3 takeaways: ❌ Avoid the North American Approach in LATAM: Companies often stumble when they expect their LATAM teams to replicate North American strategies and achieve the same revenue with minimal investment. 🕶 Embrace the Latino Culture: Success in LATAM requires understanding the nuances of the culture—from negotiating informally (think WhatsApp deals and in-person meetings) to recognizing the region's less aggressive sales tactics and learning that "No" isn't always a straightforward answer. 🔥 A Region Brimming with Opportunity: Latin America boasts immense potential, highlighted by its vast size, burgeoning startup scene, and the rising number of unicorns emerging daily. What are your thoughts ❓ ❓ ❓ Also, this time we had her share a question for our next guest—make sure to watch until the end to find out what it is! Don’t forget to follow TALTICS if you’re interested in learning more about how we can help you thrive in this incredible region! #latinamerica #gtm #marketexpansion #strategy #taltics #beyondborders

Enhance your well-being with these easy tips! 🌟 Check out our latest #tiktok for tips on how to start your journey to a healthier, happier you today! 💪 https://shorturl.at/ANe38

Check out our latest #TikTok video, in which we tackle three of your most frequently asked questions. Whether you're curious about our process and what we do, Trustit Management Inc has answers! ➡️ https://bit.ly/3KZIbOr

YouTube releases the 2024 Culture and Trends Report. Here are some of the highlights you shouldn’t miss. #MarketingMind #Report #YouTube #Highlights

🌪 What a week it’s been at Realist Consultancy ! The whirlwind of TikTok’s ban-and-then-unban saga kept us on our toes, challenging us to pivot strategies at lightning speed for our clients. Despite the chaos, we turned challenges into opportunities, producing amazing creative campaigns and uncovering new potential for growth. The pace was intense, but through it all, I stayed grounded and focused. Here's to embracing uncertainty and innovation—who knows what next week will bring? 🚀 #MarketingStrategy #DigitalMarketing #CreativeSolutions #TikTokMarketing #MarketingConsultancy #Adaptability #GrowthMindset #RealistConsultancy

When it comes to reaching your audience as a tech startup founder, authenticity is key. In today’s overcrowded digital landscape, the genuine voice of a founder stands out like a beacon. Share your vision, your struggles, and your triumphs. Audiences resonate with real stories far more than polished corporate narratives. So next time you craft that post or campaign, ask yourself: Does this reflect our true journey? Authenticity isn't just a buzzword; it's the bridge to trust and engagement. How do you stay authentic in your messaging? Share your thoughts below!

Is TikTok's success in such a short time, purely the result of its algorithm & unique appeal? Or, just pure luck? There is an "unsung hero" that people rarely talked about where I personally had first hand experience with. This is also a very very important business concept that made many companies successful. It's about Empowerment. And, this strategy can make you successful in whatever you do too. Let's take a closer look at "how" this Empowerment is done. #strategy #businessstrategy #tiktok #socialmedia #empower #businessinsight https://lnkd.in/gGMHTtsm

#post229 Hey New YouTube Creators! Lets focus on capitalizing on brand deal opportunities! Imagine this: A brand reaches out with a potential collaboration – your dream come true! What's the golden rule? Respond promptly! Here's the deal: Brands often contact multiple creators. The quicker you respond, the higher your chances of securing the deal. Remember: They might only have a limited budget for a specific number of collaborators. Don't let a slow response cost you the opportunity! So, what should you do when a brand reaches out? Read the pitch carefully. Understand the brand's offer. Respond ASAP – ideally, the same day! A quick "yes" or "no" demonstrates professionalism and keeps you top-of-mind. Feeling empowered to seize brand deals? I'll be sharing tips on effective communication with brands, negotiating contracts, and building lasting partnerships. But first, tell me! Have you ever received a brand deal offer? What are your biggest challenges when it comes to responding promptly and professionally? Let me know in the comments below, and I'll be there to guide you on your YouTube journey! #YouTubeWeek #BrandDeals #QuickResponse #YouTubeCreator

Before jumping into the latest "must-have" program, here are three things I encourage every CEO and Founder to check first. 🛑 Because if I’ve learned anything from leading and managing operations, it’s this: wise investments are the ones that align with both your business needs and your clients' real-world expectations. Here are three steps to help you get there: Recent Testimonials Matter 📆 If the testimonials are pre-pandemic, it’s time to ask for something more recent. The economy, client expectations, and the way we reach people have all shifted. Today’s success stories will tell you more about the program’s current value. Does It Fit Your Brand? 🧩 Picture your target clients—how do they expect to be reached? If this program’s style isn’t how they want to be engaged, it might not be worth your time. Your investment should make you feel closer to your clients, not further away. Will It Really Work in Your Business? 🔍 Great testimonials and branding are one thing, but will it work with your unique setup? Think about your industry, your location, and your offerings. Make sure you’re investing in something that aligns with your business model and market area. A pro tip: Write a quick business case, weighing the pros and cons, and even compare with a competitor. This approach keeps you focused on ROI rather than shiny-object syndrome. The right investments are out there—they just take a bit of thoughtful vetting. If you’d like any tips on building your business case, reach out! I’m here to help CEOs and Founders make wise choices. -------------------------------------------------- Hi, I'm Shanté Smith-Daniels, MBA I provide operational leadership to purpose-driven organizations, helping them scale and grow. For more actionable insights, follow me. Got questions? My DMs are open.