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Read more for insights from Cleeng, Xperi, JWP x Connatix, LGElectronics, and Freewheel during the #FutureVideo24 panel Streaming Services and Monetization of Sports Content: Gilles Domartini, CEO & Co-Founder, Cleeng ⭐ You need to build scale through the portfolio of sports, which makes the stickiness of your service stronger. It’s not a single sport we’re trying to do this with, the attractiveness to having several within the community makes your business very sticky. ⭐ Federations globally want to go direct. Fifa is by far the largest federation worldwide - that’s where the “big bucks” are. Briana Larsen, VP, Content Partnerships & Business Development, Xperi Inc. ⭐ With streaming, the meta data for live events is different. Back in the day you’d go from game to game through the channels, but now it’s more difficult to do that jumping in and out of platforms. You can’t get out of that with the rights each platform has, but you can make the experience easier. ⭐ There is a large amount of money in sports streaming which is why we’re seeing the exclusivity of certain games within platforms. Brian Rifkin, Co-Founder & SVP Strategic Partnerships, JWP (JW Player) Connatix ⭐ As we continue more sports to come onto digital and be digital first, we’ll see a larger push for sports betting. ⭐ We have a lot of customers who have been in the linear world within sports. There’s a real education to get people comfortable selling into digital. vipul sharma, Head of Sports & Music Content Business Development, LG Electronics ⭐ Every platform can alleviate the burden, but how do we work together to get it right? ⭐ If everybody could, they would want to follow the NFL model. They aren’t overly reliant on one single partner, and it’s clear we’re seeing the NBA following the same strategy. Gregory S., Director, Product Management, FreeWheel ⭐ There will be more subscriber growth and retention when we see exclusive sports streaming within platforms. ⭐ The three largest challenges with sports streaming is: scaling to serve, getting creative ready, making sure you can work with the entire ecosystem and smoothing it out.
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1wExcellent discussion! Sports 🏀 are playing such a huge role in strategy for streaming services but still a lot to figure out