Clemont Nguyen’s Post

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Empowering HR Directors to make workforce more Productive, Effective and making companies more Profitable

Are you with financial or banking industry? Then here is a great case study for you to take a look. Cheers!

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Creating Breakthroughs by Leaders, Strategy & Incredible Digital Products, Services | TEDx & Keynote Speaker | CIO

A digital banking app was shut down in just 6 months! But how did Goldman Sachs' Digital Bank "Marcus" make a huge score? Banking Industry Insight: Accenture found that 40% of digital banking projects fail due to poor integration with legacy systems, resulting in a fragmented customer experience strategy. STRATEGY in Dx Flywheel Framework: Develop a roadmap that aligns market trends, customer needs, and technology to drive continuous innovation. In the Banking industry, due to a lack of STRATEGY, a real-life failure of a digital product in Royal Bank of Scotland (RBS). In 2019, Royal Bank of Scotland (RBS) launched "Bó," a digital-only bank designed to compete with fintech disruptors like Monzo and Revolut. However, within less than a year, Bó was shut down, marking a significant failure in RBS's digital strategy. Bó failed to attract the expected number of customers, with only about 11,000 sign-ups. Top 3 Strategic Reasons for Failure: Bó lacked unique features that could distinguish it from established digital challengers. Bó was rushed to market without adequate testing or refinement. Bó's purpose and target market were not clearly defined, leading to confusion both internally and externally. What should be the solution? On the other hand, Goldman Sachs successfully launched "Marcus," its digital consumer bank, which has seen significant growth since its inception in 2016. Marcus created Great Results for the Business such as - Customer Growth: Marcus has attracted over 13 million customers globally. Revenue Growth: Marcus has generated billions in deposits, contributing significantly to Goldman Sachs' revenue diversification. Brand Enhancement: The success of Marcus has strengthened Goldman Sachs' brand as an innovative player in consumer banking. Top 3 Strategies, that Made Marcus Successful: Strong Market Research and Customer Understanding: 90% of Marcus customers cited high satisfaction with the platform’s simplicity and value. Robust Technology and User Experience: 80% of users reported a seamless experience with the Marcus app. Clear Strategic Vision and Focus: Marcus contributed to a 20% increase in Goldman Sachs' consumer deposits within the first two years. P.S. Among those strategies, which one will be most affordable for you to apply to your company? Reference Sources - RBS Shuts Down Its Digital Bank Bó Less Than Six Months After Launch, The Guardian Article - "How Marcus by Goldman Sachs Became a $60bn Bank", Financial Times - "Retail Banking: Roaring Into the 2020s" McKinsey & Company - Accenture, "Banking Technology Vision 2020: Building a Future-Proof Bank, #digitalproduct #digitaltransformation #businesstransformation #johnmasudparvez #dxFlywheelFramework

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