Cleverchefs’ Post

Around this time every year, I start to look forward to my Spotify Wrapped. Who doesn’t love a personalized recap, right? That’s why I also love when our customers use Storyly to create similar year-in-review experiences for their own customers. Let me share an exciting example from 2023: Zé Delivery raising the bar with their Zétrospectiva 2023! 🥳 Ze Delivery is Brazil’s largest drinks delivery company. But I’m sure what they did with Zétrospectiva 2023 will be globally inspiring. It was awesome to see how they highlighted: 🍻Top drink picks
 📆Most popular delivery days
 🏅Fun titles like “Zé Cuponzin” for coupon fans! Seeing the impact of these personalized touches first hand was a great reminder of what’s possible with the right tools. AND Being part of this journey has been amazing. 🎯 If you’re curious about creating similar wrapped experiences, let’s chat! https://lnkd.in/d3esF5Ce #InspireMe #Personalization #YearInReview #CustomerExperience

Around this time every year, I start to look forward to my Spotify Wrapped. Who doesn’t love a personalized recap, right? That’s why I also love when our customers use Storyly to create similar year-in-review experiences for their own customers. Let me share an exciting example from 2023: Zé Delivery raising the bar with their Zétrospectiva 2023! 🥳 Ze Delivery is Brazil’s largest drinks delivery company. But I’m sure what they did with Zétrospectiva 2023 will be globally inspiring. It was awesome to see how they highlighted: 🍻Top drink picks
 📆Most popular delivery days
 🏅Fun titles like “Zé Cuponzin” for coupon fans! Seeing the impact of these personalized touches first hand was a great reminder of what’s possible with the right tools. AND Being part of this journey has been amazing. 🎯 If you’re curious about creating similar wrapped experiences, let’s chat! https://lnkd.in/d3esF5Ce #InspireMe #Personalization #YearInReview #CustomerExperience

Spotify Wrapped 2024 - dumb move. Let me explain... 🎧👀
 It’s all been said and done about Spotify Wrapped 2024, but the more I think about it, the more it feels like the perfect example of a company taking the soul out of an initially great idea.
 It’s still the Wrapped we music-obsessed fans anticipate each year, but this time, it felt dull—missing that spark, that magic we loved before. Maybe there’s a lesson here for tech companies: don’t sacrifice your authentic DNA for short-term gains because the long-term cost can be far greater than expected. 🙃 Now, I can’t help but hear Noga Erez’s Dumb in my head—this whole thing just feels, well, dumb… #wrapped #spotify #flop

Reflecting on a busy year (professionally and personally), I’d like to wish all my connections, old and new, a happy festive period and new year! In the spirit of reflection, our ‘FRT Wrapped’ offers a great summary of key 2024 class action trends and FRT insights. We are looking forward to continuing our support to the investment community in 2025. #classaction #securitieslitigation #antitrust #assetmanagement #hedgefund

What's better than Spotify wrapped??? HIVE WRAPPED!! We've got a Dashboard with all of your yearly insights wrapped up (pun intended) in a little cute bow (dashboard) 🎁🎁🎁🎁 To get your own Hive Wrapped, click here and apply our Wrapped template: https://shorturl.at/3d5Qx

This week, Spotify dropped its Iconic Spotify Wrapped. It's one of the most shared pieces of content every year. So it got us to thinking—what would it look like to take a look back at all of your business accomplishments of the year? Sure, there have been some shortfalls....but what were YOUR 2024 Superpowers? Give us a shout if any of these apply to you (we'll bet they DO!): 🌟 Creativity: You turned small budgets into BIG ideas. 💪 Perseverance: Even when the algorithm hated you, you didn’t quit. 🔧 Adaptability: Pivoting trends? You made it look easy. 👏 Crisis Management: Bad reviews? Fixed. Angry DMs? Handled. 2024 tested your skills, but you came out stronger than ever. Ready to level up in 2025? Let us help you make it your best year yet! 🚀 #2024Wrapped #SmallBusinessSuperpowers #MarketingLegends #LevelUpYourBusiness

Spotify Wrapped had fans buzzing this year with teasers and a later-than-usual launch that built massive anticipation. But when the final product dropped, it didn’t live up to the hype. Many users were underwhelmed, noting fewer features and less robust data than past years. The outcome? Disappointment and backlash. By creating extra anticipation without delivering a stronger product, Spotify turned excitement into frustration. It’s a reminder for marketers: when you raise expectations, make sure the final execution meets or exceeds them. Over-promising without follow-through risks leaving your audience feeling let down, no matter how beloved your brand might be.

In 2021, Spotify had a free to paid conversion rate of 44%. While the industry standard was <10%. Nail revenue like Spotify with the Foundations of Monetisation by GrowthX: https://lnkd.in/gYnKfDRY 💰 Revenue growth takes a well-thought-out strategy, this is your playbook for scaling free-to-paid conversions and ARPU. Over the course of this Foundation, you'll learn how to: - Assess readiness with the monetisation litmus test - Define free to paid & solve for it with the value funnel - Build the value creation → value capture funnel - Learn to effectively create, communicate & capture value - Implement upsell & cross sell frameworks to increase ARPU - Learn how Spotify aced free to paid with an in-depth case. And more. Foundations by GrowthX® are actionable, no-fluff, evergreen pillars of business fundamentals designed to address burning problems faced by product, marketing, business leaders & founders on a daily basis. Access the Foundations of Monetisation with the link on top 💎

In 2021, Spotify had a free to paid conversion rate of 44%. While the industry standard was <10%. Nail revenue like Spotify with the Foundations of Monetisation by GrowthX®: https://lnkd.in/gYnKfDRY 💰 Revenue growth takes a well-thought-out strategy, this is your playbook for scaling free-to-paid conversions and ARPU. Over the course of this Foundation, you'll learn how to: - Assess readiness with the monetisation litmus test - Define free to paid & solve for it with the value funnel - Build the value creation → value capture funnel - Learn to effectively create, communicate & capture value - Implement upsell & cross sell frameworks to increase ARPU - Learn how Spotify aced free to paid with an in-depth case. And more. Foundations by GrowthX® are actionable, no-fluff, evergreen pillars of business fundamentals designed to address burning problems faced by product, marketing, business leaders & founders on a daily basis. Access the Foundations of Monetisation with the link on top 💎

The second episode of The Pricing Weekly has just been released. This time the topic is Spotify's price hike for the U.S. market, and the second price hike in just under a year, the move indicates a shift in their pricing strategy. Before this year, they hadn't raised their price for premium plans in over 10 years. Spotify also has only been profitable a few quarters in the entire 18 years the platform has been in business, but this year that promises to change. First they laid off 17% of their workers, which places them on a more substantial financial footing. Now, they have starting raising prices, which may be the only way they can generate long-term profit. Why are prices the way? First, the market may be nearing saturation for subscriber growth. Also, there isn't much room to cut costs on paying musicians - Spotify is already pretty close to the bottom of the barrel. The strategy seems to be paying off. In Q1 2024, the platform turned its largest quarterly gross profit, and maintained subscription growth through H2 2023. With customer stickiness, it's not expected that the relatively small increase will not impact retention. Watch the video to hear Michael Stanisz and Avy Punwasee's take on Spotify's price hikes. #spotify #pricingstrategy #priceincrease #revenuemanagement #profitability