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With the recent discussions around the possibility of TikTok being banned in the United States, many businesses are understandably anxious about how this could affect their marketing strategies. TikTok has become an incredibly popular platform for businesses to engage with a younger audience and promote their brand through creative and engaging content. Read our blog - https://lnkd.in/eE_4uGFN - to learn how to mitigate the risks to your business if you rely on TikTok in your marketing strategy!

Leonardo Madio, Martin Quinn, Content moderation and advertising in social media platforms, Journal of Economics and Management Strategy, 2024 Abstract We study the incentive of an ad‐funded social media platform to curb the presence of unsafe content that entails reputational risk to advertisers. We identify conditions for the platform not to moderate unsafe content and demonstrate how the optimal moderation policy depends on the risk the advertisers face. The platform is likely to undermoderate unsafe content relative to the socially desirable level when both advertisers and users have congruent preferences for unsafe content and to overmoderate unsafe content when advertisers have conflicting preferences for unsafe content. Finally, to mitigate negative externalities generated by unsafe content, we study the implications of a policy that mandates binding content moderation to online platforms and how the introduction of taxes on social media activity and social media platform competition can distort the platform's moderation strategies. Full text here (open access): https://lnkd.in/dV2PPrYj

Worrying figures and change required to push more advertising toward brand suitable environments in quality journalism reaching engaged users. Blanket keyword block lists are a thing of the past with semantic technology which understands the context of words on a page. Brand suitability should be bespoke to every advertiser and all stakeholders should have sight of what that it looks like, what is designed to do, and how it won't unneccessarily block brand suitable environments.

Quality matters... I've said it before, it's not good enough to just post content. We all do it anyway, but who reads this stuff? Maybe in the past people read it. But today, every day, we generate around 400 million terabytes of data. That means every two days, we generate as much information as we did between the dawn of civilization up until 2003 (according to Eric Schmidt). So how can we make our content stand out. There are plenty of levers. Innovative marketing Effective distribution Paid ads? Exciting and engaging content (obviously) The key for me though is exceptional quality. It's no longer enough to just post. Our content needs to be technically well produced to the highest standard to even stand a chance out there. We've had years of 'anything goes'. A whole generation watch Big Brother on TV and news broadcasts that consisted of "oh, we seem to have lost them...". But those days are gone. I'm going to say it. AT LAST, the age of quality content is back!

🌟 Ready to elevate your law firm's social media game? Check out our latest blog on engaging content ideas that resonate with potential clients! From educational posts to success stories, we’ve got you covered. Let’s make your online presence shine! 💼✨ #LawFirmMarketing #SocialMediaTips #LegalAdvice #ClientEngagement #ContentMarketing #LawyersOfInstagram #DigitalMarketing #LegalContent #CommunityEngagement #LegalEducation #LawyerLife #SocialMediaStrategy #MarketingForLawyers #ClientConnection #LegalProfessionals

𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐒𝐞𝐜𝐫𝐞𝐭𝐬 𝐭𝐨 𝐕𝐢𝐫𝐚𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐆𝐮𝐢𝐝𝐞 𝐟𝐨𝐫 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬! 📈 Enhance your 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 with insights from Jonah Berger's latest book! Learn how to 𝐜𝐫𝐚𝐟𝐭 𝐜𝐨𝐧𝐭𝐚𝐠𝐢𝐨𝐮𝐬 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 that drives engagement🌟.  To get more 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 follow us! 📆 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐞 𝐲𝐨𝐮𝐫 𝐟𝐫𝐞𝐞 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧 𝐭𝐨𝐝𝐚𝐲   * 👆 https://lnkd.in/dG5DbZ8C  * 🌐 Website: kahanimedia.co #SocialMediaStrategy #DigitalMarketingInsights #ContentCreators #FacebookMarketing #ShareableContent

What should your business do if the TikTok ban goes through? Our Director of Social Media Marketing, Andrew Falce, shared some insight into what we tell our clients daily at #CashmanKatz. "Diversify your content." https://lnkd.in/ear5_P3e Hartford Business Journal #TikTokBan #SocialMediaMarketing #Insight #Strategy

Google’s March 2024 Core Update Impact: Hundreds Of Websites Deindexed -> Leverage AI-generated content wisely due to the high prevalence of AI-generated content among affected websites. 🤔 #googleupdate #contentcreation #artificialintelligence

So much of social media “management” now is market research and trend research (and research in general) to see what is performing well on platforms. This can easily add up to over 10 hours a month of research alone. But if you rewind five or so years, I could’ve managed one single account for 10 hours a month total. Times have changed & we are in a new era of marketing, and mediocre content does not work. So if you’re wondering why social media marketer’s prices have gone up, that’s why. #marketing #socialmediamanagement #socialmediastrategist