Clickstrike’s Post

On a couple of pods, it's clear to me why Muck Rack generates $64m arr. Here are 5 lessons have picked from the CEO Gregory Galant. First, Muck Rack is a PR software company that has been around for over 15 years. Slow and steady, Gregory and team have built the SaaS to over $60m arr. The first version went live in 2009, and later switched to subscriptions for the PR community. Being bootstrapped, you are forced to be lean. Both in talent, and resource usage. Gregory went further and shared more lessons on leading Muck Rack to this success. Here are my takes: 1/ Build a brand from the start. Being a public relations saas, PR for awareness remains pivotal. Gregory adds, they focused on events, content like a free PR academy early on. The point of all this, is to be know your category and drive inbound lead. 2/ Be immersed in customer conversations This my sound like a broken record, but talkng to customers remain pivotal in the growth of any business. Also, you get to focus on there needs and not be wasteful on resources. 3/ Honor your ICP - constantly For Muck Rack, it's the PR people and Journalists. Keep a pulse on the market and their needs to help them succeed often. 4/ As you go up market, Sales is a given At the start Gregory thought their saas will be self-serve but as they went into enterprise clients, Sales Reps became essential. The reason for this is simple - the decision makers are more than one. The PR person needs to convince the CMO why Muck Rack is essential for them. 5/ Don't obsess over the competition But you need to arm your sales reps with competitive Intel to counter the rivals if they come up in the demos. BONUS: To those doing over $10m ARR recommends putting in place a management team who are experts than you as the founder. p.s: Get free deep dives on proven product marketing in your inbox. Example: Retention .com' s road to $22m arr. Check comments.

For a PR pro, there are few things more exciting than landing a big media win. But what sometimes gets overlooked is: “what happens next?” How do you maximize impact and extend the life of your hard-earned coverage? That’s why we developed SourceCode Amplify– an AI-driven solution that efficiently and effectively leverages your earned media coverage across all communication channels to enhance your marketing impact. Need to whip up some engaging social copy? We’ve got you. An email to sales prospects or an internal Slack message to your employees? Check and check. If you’re interested in learning how you can give your earned media a longer life, let’s connect! Our very own Kevin Dulaney would love to give you a demo. Check out all the details on Amplify here: https://ow.ly/Hp2p50SPhew

Discover how blending written content with public relations can revolutionize your commercial real estate marketing. Our latest article explores strategies for building authority and enhancing brand visibility. Ready to elevate your marketing approach? Read more: https://lnkd.in/eZCH82P5

In our latest article, we share insights on the powerful combination of content creation and public relations for marketing success in the commercial real estate industry:

🔍 Struggling to measure the impact of your PR efforts? Our latest blog post breaks down "How to Measure Your PR ROI in 5 Simple Steps" using data-driven insights for 2024 and beyond. Learn how tools like Wizikey can transform your PR strategy from gut feelings to actionable metrics. Ready to become a data-driven PR wizard? Read the full article here: https://lnkd.in/gBQ45_9V #PRMetrics #DataDrivenPR #ROIMeasurement #PRTech #PublicRelations #MediaMeasurement #DataAnalysis

We wish everyone had unlimited resources to put towards PR, but for most purpose-driven organizations, staff, time, and budget tend to limit how much can realistically get done. As such, it’s essential that the resources you put toward PR activities are efficient and drive results (no one wants to waste their time!). Here, we will explore which earned media strategies work best to achieve specific PR goals, plus the pros and cons of each. Some earned media strategies will undoubtedly have greater “bang for the buck,” depending on your goals. Read on to find out which PR strategies are the best fit for your organization. #purposedrivenPR

The vendor community that serves PR has published a handful of reports over the last few months. I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. 1. PR earns a 45% open rate and 3% response rate on pitches via Propel PRM 2. Top metrics for marcom and PR vary via Muck Rack 3. Europe is more satisfied with PR agencies than the U.S. via PRWeek #publicrelations #mediarelations #PRpitching #pragency

Here are key strategies for success for scaling your digital PR. Use reactive PR, clean up directories, target niche outlets, and customize landing pages and keywords for each locale. Make your PR campaigns resonate! 🌍✨ https://lnkd.in/e5dQ5V2G

📢 Boost your PR firm's efficiency with HubSpot! Learn how to manage client campaigns seamlessly in our latest article. Click here to discover expert tips and strategies: https://lnkd.in/gVqEAZY5

Learn How to Measure Your PR ROI in 5 Simple Steps using data-driven insights for 2024. #PRTech #PRMetrics #PublicRelations #Media #DataAnalysis