As you prep for the week, a #sundaystory for the #sundayscaries
**Quality as an Afterthought: A Cautionary Tale**
In the fast-paced world of consumer products, we’ve witnessed countless brands launch with meteoric success. Sometimes, all it takes is a single influencer endorsement or a viral TikTok post to propel a product into the spotlight. But what happens next is all too familiar—a sudden manufacturing "issue" or an unexpected labeling "error" that derails the momentum.
These so-called "issues" are rarely isolated incidents. They stem from a deeper, systemic problem: a lack of compliance. It often begins with inadequate planning, insufficient vetting of processes, and a misplaced trust in manufacturers to navigate the fine print and red tape.
As we emphasize to every client at Hey Hensley, "Your name is on the package; you are responsible."
Building a successful brand extends far beyond creating a great product or executing a standout marketing campaign. It’s about laying the right foundation from the start—ensuring that every detail is compliant and that every decision upholds the integrity of your brand. This commitment to quality isn’t just about the present; it’s about securing the future of your brand and delivering a consistently exceptional experience to your consumers.
Have you evaluated your brand’s compliance strategy lately? If not, now is the time to do so. The FDA is actively monitoring brands that sell in the U.S., and their primary focus is on protecting the consumer.
Quality and regulatory compliance should never be an afterthought—especially when the stakes are so high. At Hey Hensley, we are your trusted partner in navigating these complexities, ensuring that your brand is not only compliant but poised for long-term success.
Let’s connect and discover what the Hey Hensley team can do for your brand!
#MUNY #makeup #skincare #cpg #MoCRA #compliance #quality #marketing #beauty
Head of Brand Marketing @ Clinikally (YC S22)| Driving brand growth through creative campaigns
1moYaaay Jyotsana Malhotra, absolute adventure working with you <3