Job titles in the retail industry are getting a bit more complicated than they need to. For in-store leadership roles, it used to be the basics - department manager, assistant store manager, perhaps a co-manager, and then store manager.
Now we're seeing store leader, store lead, coach, zone manager, area manager, executive team leader, team leader, and so on. There are probably many more I haven't remembered.
Different job titles may be new and exciting, but they can also be misinterpreted on a resume.
For example, say you're technically a store manager but your company calls you store leader. If you use "store leader" on your resume, it's possible the reader may see that and think you're a co-manager. Why? Well, last I checked Walmart used "store lead" as their official job title for co-managers, and "store leader" and "store lead" aren't all that different when someone is quickly skimming a resume.
In most cases "area manager" refers to a store manager who simultaneously oversees other locations while continuing to manage their own store. However, I've come across a few companies where area managers are more like department managers, reporting up to assistant store managers and store managers.
"Coach?" That could be anything, really. Virtually every leader coaches their team members in some regard, so to me it's a bit vague.
The moral of the story? Use common job titles on your resume if you feel your actual title could be confusing (but don't misrepresent yourself or your job level).
#retail #resumetips