Clutch’s Post

Attn: Dallas ADs! (NOT MY POST)

Check out these openings below and then send me a message to find out how I can help get you there!

Comms pros help their clients to "deliver" positive media coverage--which can help them build credibility, brand awareness, and trust--while advertising execs work with their clients to "place" ads in the media. A critical (yet too often misunderstood) distinction.

#Leeds or #Manchester-based PR peeps... the PR squad at C3 is absolutely thriving , and we need reinforcements. That’s where YOU come in. 🦸♀️ We’re on the hunt for: ▪ PR or Senior PR Executives to jump aboard our team in Connective3🚀 ▪ German-speaking PR or Senior PR Executives for our international team ▪ Italian-speaking PR or Senior PR Executives for our international team You’ll use your PR skills across industries like travel, sports, property/interiors, beauty, and finance. Basically, you’ll never be bored. Promise. Now, I could give you the hard sell about why our team rocks, but I’ll let the link do the talking (spoiler: supportive vibes, amazing clients, career growth, and loads of travel + training = dreamy). 😎 ✨ Apply here: https://lnkd.in/dWXCy-p ✨ Or slide into my DMs with your burning questions. Oh, and about the picture… yes, that's me and Carrie-Beth during a photoshoot, definitely not acting like I’m in a photoshoot. Just keeping it chill while Ryan Colleran has 2 cameras follow our every move. If you fancy testing your method posing in front of the camera while working with ace clients and a fab team, you know what to do. #digitalpr #hiring #marketing

Eugh - another #communications director vacancy which has this as a requirement: 'You will have a track-record of placing media coverage.' Nobody 'places' media coverage, but the myth endures. You could (like yours truly) have a track-record of 'delivering' media coverage, but that's not the same thing. When it comes to #mediarelations there are no guarantees, nor should there be. Despite what some believe, this isn't a world based on favours, on nudges and winks. Effective comms pros know how to develop a narrative, and tell a compelling story. It is this that results in coverage. It's like building a car. Not parking it.

Great points raised in this post and the comments about media relations, especially when it comes to media expectations. Many companies, especially government or nonprofit agencies, often expect immediate media coverage, thinking, "You need to cover my event because it’s community-based, and we're doing good." However, that’s not how media relations should work. My MPA program has taught me that we’ve shifted away from relationship-based media support. Media and organizations often interact only when necessary, but as one comment highlighted, it’s about building long-term relationships. Also, having media coverage shouldn’t be the sole focus—a great communicator can share a story without needing a headline. What makes this even more challenging is when organizations lack a marketing budget or when roles don't allow time to build these crucial media relationships. It's a conversation worth continuing. #MediaRelations #CommunicationsStrategy #NonprofitMarketing #MPA #PublicRelations #RelationshipBuilding #GovernmentRelations #MarketingChallenges

During my time as a public relations consultant for small businesses, I've often found myself explaining this crucial aspect of the industry: you can't force writers and editors to feature your story. Instead, it's about providing them with the right information and aligning with their timelines. Success in PR is a delicate tango of pitching the right information at the right time, which requires a deep understanding of both the media landscape and the needs of the journalists. I agree! Ultimately, it's about crafting compelling narratives that resonate and capture their interest.

Last week I got a request for a quote to send a press release and get coverage in 2-3 TV stations, 1 print publication and 1 online publication. My response: You need an Ad placement, not help distributing a release. Please read Alex Hunter's post to understand how we work. We don't do media placement, we work on a pitch based on angles we know might land with some media. We make your story appealing to media houses. This takes time, effort, experience and a great understanding of how journalists work. PR is not sponsored posts, you don't need us for sponsored posts. Please get in touch if you are struggling getting noticed by media houses, we can help you with your key messages and your media strategy! #TruthBehindCommunications #PR #MediaRelations

I came across this post and couldn't agree more. The idea of "placing" media doesn't and shouldn't exist. Effective media relations are about building relationships, understanding journalists' needs, and delivering compelling stories. It's a strategic process that requires skill, persistence, and a deep understanding of our audience. If we place media in a way that lacks authenticity, the company and brand might as well pay for advertising. Let's continue to advocate for authentic and impactful communication strategies.

If you're curious about agency life or considering a career in PR, this one is for you👇 In my latest blog for Brands2Life I've shared an inside look into the variety and excitement that comes with working as a PR Account Executive, where each day involves storytelling, relationship-building and working with incredible brands. Let me know your thoughts below!