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In a recent article, "Mortgage Rates Spike: Affordability Strains, But Opportunities Remain," Anthony Grasst, CMG’s National Builder Manager, explores the challenges and opportunities presented by today’s housing market. With mortgage rates climbing nearly 1% in the past month, affordability has tightened, and buyer sentiment has dropped. Many buyers are holding off, waiting for rates to fall—but as Anthony points out, hope is not a strategy. This article highlights: · The risks of waiting for market conditions to improve, · Practical strategies builders and sales teams can use to drive sales today, · And ways to address buyer hesitancy and affordability concerns effectively. Read here: https://lnkd.in/eUSsVYdN #CMGBuilderAdvantage #B2B #HousingMarket #RealEstateInsights #BuilderStrategies

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