Struggling to get subject matter experts (SMEs) to collaborate on content? CMSWire Contributor Don Knapp shares smart strategies to make it easier, from repurposing SME work to offering rewards that motivate. Build better partnerships and unlock game-changing insights. https://lnkd.in/e7z9v2D7 #ContentMarketing #B2B
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Balancing Professionalism and Authenticity in B2B Marketing Videos: A Guide to Effective Content Creation #VideoContentMarketing #OnlineMarketingStrategy #VideoMarketing Learn if a professional setup for videos is necessary to represent your company, product or service, and ...
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Short articles, consisting of fewer than 3,000 words, have ranked third in generating the most effective B2B results, according to the Content Marketing Institute (2021). Need help crafting impactful short articles? Scripted's subject matter experts have got you covered.
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How do you create attention-grabbing content that holds the reader’s interest while also conveying the specialist knowledge and technical details that ensure conversions? Here are our top tips for talking tech: https://buff.ly/3WjbSPa #B2BMarketing #Technology #TechnologyMarketing
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Great article! Calling out the need to empathize with the SMEs (contributing to your content is not their main focus!) was especially helpful.