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Next week, on September 12th, I'll be participating in a crucial conference: "Advertising Who Cares". With over 25 years of advertising media experience, I've witnessed firsthand the challenges our industry faces - from eroding trust to diminishing creativity. This conference isn't just another industry event. It's a call to action for those of us who believe in the power of effective, responsible advertising. We'll be addressing critical issues like: > Rebuilding trust in our industry > Revitalising creativity across all disciplines > Reshaping business models for the modern era > Attracting top talent to our field I'm attending because I care deeply about the future of advertising. At Abintus, we're committed to helping advertisers achieve better results, but we also recognise the need for industry-wide transformation. If you're passionate about creating meaningful change in advertising, I encourage you to follow the outcomes of this conference. Let's work together to build an industry we can all be proud of. #AdvertisingWhoCares #MediaTransformation #FutureOfAdvertising

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Truth is the heartbeat of advertising, and at Symmetry Media, we amplify that heartbeat. Let's convey your authentic story through powerful campaigns. Explore more at symmetrymedia.ca #TruthInAdvertising #SymmetryMedia ❤️📢

In a world where 85% of content is ignored, a highly creative idea is paramount to earning attention and driving results. Yet, creativity often tends to be killed. In this StratFest 2023 session, we explored the reasons why we reject creativity and 4 intentional strategies agencies and clients can lean on to push through the reluctance and embrace unconventional ideas. Explore the critical role of strategists as catalysts who help bridge the gap between agency “creative-ese” and marketers’ “growth speak” through a Lingua Franca! At StratFest 2024, we will examine the need for a shared vocabulary for success that blurs the apparent dissonance between "out-of-the-box" ideas and "bottom-line realities". REGISTER HERE: https://bit.ly/3yynxSN #Creativity #Innovation #StratFest2023 #MarketingStrategy #Advertising #ContentCreation #CreativeThinking #BusinessGrowth #AgencyLife #MarketingTrends #StrategicPlanning #CreativeLeadership #MarketingInsights #StratFest2024 #RegisterNow #4AsEvents

Transform your brand’s voice with eMediaDesk. We provide tailored media strategies that align with your business goals. Let's amplify your message! #MediaStrategy #BrandVoice #eMediaDesk

Unlock the full potential of your media strategy with the Outcome Engine—an AI-powered, outcome-based solution that enhances your agency’s existing efforts for maximum impact. 🎯 #performancemarketing #outcomebasedmarketing

Integral Ad Science CEO Lisa Utzschneider joined Jon Watts (Coalition for Innovative Media Measurement (CIMM)) for a fireside chat to discuss how marketers can navigate the rise of misinformation and deepfakes while scaling their brands—especially during an election year. Watch the full panel below. #Measurement #BrandSafety #Advertising #CannesLions2024

In advertising media, the path to optimal performance isn't always the most obvious one. Just as an experienced motorcyclist knows that the most rewarding journeys often wind through less-traveled roads, we at Abintus Consulting understand that transforming how media is managed internally requires exploring beyond conventional routes. While larger media consultancies might stick to well-worn highways, our boutique global media consultancy specialises in guiding global advertisers along the scenic routes of media transformation. We help uncover hidden opportunities that lead to minimised wastage and maximised return on advertising spend. Our media transformation framework is your GPS through the winding roads of the advertising world. We may be smaller than the Ebiquitys and MediaSenses out there, but our agility allows us to take you on a journey tailored precisely to your brand's needs. In a world of one-size-fits-all solutions, isn't it time your brand embarked on a more personalised adventure? Let's explore the scenic routes of media transformation together. Your next breakthrough might just be around that unexpected bend. #MediaTransformation #AdvertisingEfficiency #BoutiqueConsulting #MediaEffectiveness

Transform your brand's story with Symboliq Media - where creativity meets strategy to ignite your full potential. #symboliqmedia #brandtransformation #marketinggoals #businessgrowth #creativeinnovation