It’s one year since Romania’s Deposit Return Scheme (DRS) was launched. So far, over 3 billion plastic, glass and aluminium beverage containers have been returned through the scheme to be used again! In October 2024, 84% of containers sold in the market were returned through the scheme. These early figures are encouraging and come from strong partnerships. We believe they show that manufacturers like us, retailers, the government, wider industry, the operator RetuRO SGR and consumers are committed to playing their part in creating a more sustainable environment. In Coca-Cola HBC, eight of our markets have DRS in place and we’re continuing to work across Europe and Africa to establish systems that work and suit local needs. We continue to make progress towards our packaging collection goal. We delivered an overall collection rate of 56% across our Group in 2023 (excluding Egypt) – an increase of eight percentage points from 2022. We know there’s still much work to do, and our sustainability journey continues. Read more here: bit.ly/3BBNUIK
🤔 I don't know why but I don't really believe it
Well done, Coca-Cola HBC! It's amazing to see Romania's Deposit Return Scheme already making a positive impact with over 3 billion containers returned. Your continued progress across markets and commitment to sustainability is truly inspiring. Keep up the great work! 🌍♻️
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An incredible system and an awesome anniversary!
Keep growing
تهانينا.
Exciting times!
Fantastică actualizare! Bravo Coca Cola HBC!
Artificial Intelligence (AI), Digital Transformation & Product Management Specialist | Board Member | VP | SVP | CPO | CTO | Angel Investor | Business Turnaround | Mergers & Acquistions
2wThis is fantastic progress and an inspiring example of what can be achieved through strong collaboration and commitment to sustainability! Having been involved in launching the first phase of the Scottish Deposit Return Scheme—before it was unfortunately halted by the British Government—I’ve seen firsthand the challenges and opportunities such systems present. Romania’s success, with 84% of containers returned in just a year, highlights the potential of well-implemented schemes to drive meaningful change. Kudos to Coca-Cola HBC and all involved for leading the way in creating a circular economy!