Foshan Cockoo Technology Co., Ltd.’s Post

The right product flavor and packaging are the two most important decision factors, when a consumer is choosing a product. #supplementmanufacturing #flavor #knowthetrends #researchanddevelopment

Two global icons - Coca-Cola and the OREO - are launching limited edition co-branded cookies and a drink. - Coca-Cola OREO Zero Sugar - OREO Coca-Cola Sandwich Cookie Not two flavour profiles I would have put together, so now all I can think about is what they will taste like! According to Food Dive: 🍪 Half of the cookie has the classic chocolate “basecake” found in a traditional Oreo but this version also contains Coca-Cola syrup. The second half is a red-colored basecake embossed with Coca-Cola’s signature script. The two basecakes are stuffed with the white-colored creme with embedded popping candies that bring a “fizz”. 🥛 The Zero Sugar beverage contains the Coca-Cola taste with “flavorful hints inspired by Oreo cookies.” Available in grocery and convenience stores in the U.S. and other select markets around the world. Coca-Cola and OREO are also launching a “Bestie Mode” merchandise line in the United States with fashion retailer, Forever21. The collection features an apparel top, socks, tote bag, cosmetics bag, drinkware, and notebooks with retail prices under $20. Available mid-September. The Coca-Cola Company Mondelēz International Stobbs #collaboration #brandlicensing #intellectualproperty

If you cannot distinguish whether a chocolate🍫 is real or fake, it may not be authentic. And this chocolate day, it is important for you to tell the difference between the two. Find this quick read below👇 that will help you determine one. #chocolate #chocolateday #brandprotection #foodandbeverages

“Clean label washing” is a remarkably successful strategy in CPG. Here’s how it works… A sauce or bar or hydration mix or iced tea or whatever a company is selling has: → a pleasant pastel-colored aesthetic → a bunch of seals and certifications → pronounceable ingredients (perhaps even organic ones) Meanwhile it has an *absurd* amount of sugar. Thus making it taste phenomenal. Many label washers use “cane sugar” or “honey” or “no ADDED sugar” to throw you off their scent. It all breaks down into the same blood glucose, but it looks so darn pure and well-intentioned! Most consumers don’t even notice the sugar count - they’re sold by the cool package design and simple ingredients and are late to their kid’s soccer practice. So, so many multi-hundred-million dollar “better for you” brands are built this way. #cleanlabelwashing

Mondelēz International is on the hunt for new food-grade/edible elastomers that go beyond current gum base ingredients. 🌟 Why? Because texture matters. 💭 After flavor, it’s the chewy, bouncy, stretchy feel that keeps consumers coming back for more. And as younger generations crave new sensory experiences, they see an exciting opportunity to redefine what gum can be. 🔍 What they’re looking for: ✔️ Innovative elastomers that deliver unique visco-elastic properties ✔️ Safe, food-grade, and compliant ingredients ✔️ The potential to craft entirely new gum textures Let’s make gum that not only tastes amazing but feels like nothing else out there. Are you up for the challenge? 💡 Submit your ideas today and let’s create a gum experience like no other! https://bit.ly/41mcXe1 #FoodInnovation #GumTechnology #TextureMatters #Mondelēz

Too many fragrance, flavor, and ingredient brands are missing out on the opportunity to monetize their website and turn it into a sales machine. Let's discuss ways to get your website working for you while you sleep at IFT First! Schedule some in-person time using the link in the comments! #IFTfirst #flavorsmarketing #fragrancemarketing #ingredientsmarketing #manufacturingcreativity

Dr. Bronner's has launched a new wrapper design for its line of Dark and Oat Milk #Chocolate. The new labels reportedly offer improved legibility and brand recognition on retail shelves, with enlarged font sizes to better identify flavors, and differentiate between Dark and Oat Milk varieties. Read more: https://brnw.ch/21wPTDK

𝗖𝗵𝗼𝗰𝗼𝗹𝗮𝘁𝗲 𝗶𝘀 𝗮𝗻 𝗲𝗹𝗶𝘅𝗶𝗿,🧡 lifesaver,🧡 good excuse,🧡 companion meal,🧡 pick me up,🧡 calm me down,🧡 alone time indulgence,🧡 wee snacky, and perfect gift. 🧡 But, how does your chocolate brand stand out in the long line-up? Here are 𝟰 𝗽𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝘀𝗲𝗰𝗿𝗲𝘁𝘀 that give some brands the on-shelf advantage: 🎁 The best packaging says, 𝗬𝗼𝘂 𝗗𝗲𝘀𝗲𝗿𝘃𝗲 𝗮 𝗚𝗶𝗳𝘁! Here, pick me! 🕺 It's no-hassle & 𝗲𝗮𝘀𝘆 𝘁𝗼 𝗼𝗽𝗲𝗻. 🌳 The 𝗽𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗶𝘀 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 and guilt-free. 🎨 Colours are deliciously bright and clear. You can have the secrets, just step away from my chocolates. Bye now . . . I have some fancy-pants chocolate that needs my attention. #chocolate #sustainability #paperboardpackaging #packaging #FMCG #FSC Masterpack Cape

Shrinkflation - When well known brands let you down... It was my better half's birthday yesterday. Cunliffe tradition dictates that I make a Gu Tiffin recipe. It's not sophisticated or complicated to do, but there are a few separate components (biscuity base, gooey caramel layer and a chocolate topping) that take a bit of time to assemble, and the success ultimately boils down to quality ingredients - digestive biscuits, butter, cream, sugar, honey and chocolate. Quite a bit of chocolate. So disappointment #1 was that the Lurpak butter is now delivered in 200g packets not the usual 250g (as the recipe demands). Luckily I had some "extra" but: close call; and then #2 Green & Blacks chocolate, which usually comes in 100g bars is down to 90g. When you repeat purchase, a brand has established itself in your head with a brand promise - you understand the quality you're getting, but also the quantity. When the product is "messed around" with by finance driven people trying to maximise the return because they don't want to put up prices, but shrink the amount of product instead, that brand promise is broken and makes one question whether it's a product you want to buy in the future. If I've bought 1 pack of butter and 3 bars of chocolate in the past, it's what I expect to do in the future. Luckily there was just enough in the cupboard to make the tiffin, but close call... and next time I'll be looking for a different brand of butter and chocolate.

"flexin on the clearance shelf" 😂 A perfect #CPGcasestudy on how creative naming might create trial, but long-term success hinges on alignment between the name and what’s inside the package. Driving repeat is all about building and when your product doesn't deliver on consumer expectations—expect to land in the clearance section.