Cody Wittick’s Post

Success Alert !! 🚀 Feeling like Lisa Simpson right now-excited and ready to celebrate this achievement! 🎉 After a lot of hard work and countless strategy sessions, we’ve finally convinced our clients to increase their ad budget! This is a huge win for the team and a testament to the value of investing in smart advertising strategies. In today’s competitive market, having a robust advertising budget is key to driving engagement, generating leads, and ultimately, achieving business goals. With this increased budget, we’re ready to take our campaigns to the next level and deliver even more impressive results. 💡 Key Points: Investing in advertising is not just about spending more; it’s about spending smart. A well-planned ad budget can significantly enhance brand visibility and ROI. Continuous optimization and strategic planning are essential for maximizing ad spend. #Marketing #Advertising #AdBudget #ClientSuccess #DigitalMarketing #MarketingStrategy #MOMDA #BusinessGrowth #Celebration

Getting a profitable ad campaign setup is just the beginning When I've talked to companies spending $100k+ per month on advertising... They're happy to celebrate a $0.25 reduction in CAC (Customer Acquisition Cost) Because it applies to hundreds or thousands of orders all at once. Even the tiniest adjustments can be huge for profit margins on a well-scaled campaign. ↓ Media buyers, what do you think? - - - - - - - - - P.S. I post about multi-channel marketing every single day. Ring the 🔔 for more content like this. #advertising #digitalmarketing

A big misconception I see in media buying is that increasing ad spend always equals increased revenue. But without a clear strategy for scaling, it often leads to wasted budgets and higher CPA. 🚀 Here’s what I’ve found works: ✅ Prioritize your top-performing creative before scaling. ✅ Keep a close eye on ROAS and break-even points. ✅ Test incrementally—10%-20% increases instead of doubling spend overnight. Scaling is an art and a science, and the brands that crush it know how to play both. Let’s keep setting the bar high in eComm! What’s your go-to scaling tip? #MediaBuying #EcommerceMarketing #ScalingStrategies #DigitalAdvertising #PaidMedia #MarketingTips

🚀 Ready to break through your ROAS ceiling? Our Performance Model Advertising is built for brands ready to scale. Whether you’re stuck at a plateau or looking to hit that next milestone, we’ve got the strategy and resources to get you there. 💰 What makes us different? We only get paid when you succeed Full transparency on campaign results Designed to help you scale faster 🔗 Don’t settle for mediocre results—scale smarter with our Performance Model. Click to learn how. https://zurl.co/tNe1

🚀 Ready to break through your ROAS ceiling? Our Performance Model Advertising is built for brands ready to scale. Whether you’re stuck at a plateau or looking to hit that next milestone, we’ve got the strategy and resources to get you there. 💰 What makes us different? We only get paid when you succeed Full transparency on campaign results Designed to help you scale faster 🔗 Don’t settle for mediocre results—scale smarter with our Performance Model. Click to learn how. https://zurl.co/tNe1

No two product launches, ad channels, or marketing messages are ever the same. Sometimes, your ideal revenue attribution model just doesn't match up with the actual data from various revenue streams. This has been an early topic of conversation this AM across our team. The truth is, revenue attribution in cross-channel marketing campaigns (particularly in e-commerce) is challenging and rarely 100% accurate. Different platforms play unique roles in the consumer buying journey, making success attribution somewhat subjective - even when you are using some of the most cutting edge tools out there. As Dr. Mike Tyson famously said, "Everyone has a perfect revenue attribution model until the bottom line punches them in the face." 🥊

Have you ever wondered why sales keep trickling in even after your campaign ends? 💡 It's the power of adstock, the lagged effect of advertising on consumer behavior. 💼 In this post, we're diving deep into adstock, explaining how it influences purchase decisions and helps you optimize your media mix for both short-term wins and long-term brand building. 📈🏗️ Here's what you'll learn: - How adstock impacts your marketing ROI (even after the campaign!) 💰📉 - How to measure adstock for different media channels (think TV vs. social media) 📺📱 - Which channels are the adstock champions (hint: some linger in your audience's mind for weeks!) 🏆🧠 Ready to unlock the full potential of your marketing efforts? Read the blog: https://lnkd.in/gQDjqdxV #adstock #adstockeffect #advertising #marketingmixmodel #ROI

Ever felt like you're driving blindfolded with last-click attribution in this digital age? Time to embrace multi-touch attribution. It paints a complete picture of your customer's journey, valuing every touchpoint. No longer just focus on the last step before a sale, but appreciate every influence. It's about making smarter decisions, optimizing your marketing budget with clear insights. Ready to upgrade from basic attribution to a high-definition roadmap? Let’s start today! #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies

🧐 𝟰𝟬% 𝗼𝗳 𝗖𝗠𝗢𝘀' 𝘁𝗼𝗽 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝘆 𝗶𝘀 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗥𝗢𝗜 𝗮𝗻𝗱 𝗱𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗲 𝗰𝗹𝗲𝗮𝗿 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 When asked, "Where do you need to improve marketing operations and connect functions across the company?" nearly half of marketing executives pointed to 𝙘𝙡𝙚𝙖𝙧 𝙖𝙩𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣 𝙞𝙣 𝙩𝙝𝙚𝙞𝙧 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙢𝙞𝙭 𝙖𝙨 𝙩𝙝𝙚𝙞𝙧 𝙗𝙞𝙜𝙜𝙚𝙨𝙩 𝙘𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚. Marketing Mix Modelling (MMM) offers a strong solution to tackle this issue, helping marketers understand the impact of every online and offline channel and fine-tune their strategies for the best possible ROI. Discover how we helped our client, the beauty brand #Rituals, gain a comprehensive view of their online and offline channels 👉 https://hubs.li/Q02Y1rk_0 #MarketingMixModelling #Attribution #ObjectivePlatform

**🚀 Advertising: The Catalyst for Sales Success** Advertising and sales aren’t the same—but they’re deeply connected. While sales close the deal, advertising sets the stage and accelerates the process. Think of advertising as the spark that ignites action. It creates awareness, builds interest, and compels consumers to act. Without it, your product might sell eventually, but with effective advertising, that process becomes immediate and impactful. For example, **[XYZ Product]** might gain traction over time, but a targeted campaign can turn curiosity into conversion instantly, boosting results and shortening the sales cycle. Invest in advertising not just to inform, but to inspire and drive urgency. It’s the power behind a thriving sales engine. #Advertising #SalesStrategy #MarketingTips #BrandAwareness #DigitalMarketing #BusinessGrowth