COFCO International’s Post

For the Race Directors and Event Managers who see this, either in Canada or the U.S. - make sure you tune into this Webinar next week (details and registration link below) hosted by Running USA on the growth that has been going on in Running but also generally in Endurance Sports, and how you can tap into the strategies, some of the best people in the business are using, to push that growth and manage it! #running #cycling #triathlon #endurancesports #liveevents #races #events #eventmanagers #eventmanagment #eventorganizers

Course is spectacular!

Without the support from the The Racing Foundation many organisations like ours simply would not be able to survive. We are extremely grateful that we are able deliver the work we do with the backing of such a key organisation that actually understands our needs, aspirations and struggles better than most allowing us to deliver our work in confidence. It’s no secret that in terms of Equality, Diversity and Inclusion the Horse Racing Industry is miles ahead of other equestrian disciplines, one can only hope that these other equestrian disciplines such as British Equestrian learn and take note of what is needed to help make the changes needed to make improvements for all communities to benefit from equestrian experiences. #equestrian #equality #diversity #inclusion #representation #racing #communities #culture #charity #wellbeing #support

What is the greatest value going from the project? According to Tara Pavic from Aps Asd Margherita Sport e Vita, it' s the opportunity to learn about themselves and discover the talent! Project co-founded by the European Union #SportSuperPower #YouthEmpowerment #EUProject #Sport #BeActive #GENZ #olimpicdiscipline #moderndiscipline #mentalhealth #youthwellbeing #innovation #Technology #techsport

Much to learn from elite sport about the ways in which we can transform and improve our own organisations, and I could listen to James Vowles talk on this particular subject all day #jamesvowles #williamsf1 #transformation https://lnkd.in/eDGYAkxe

Historical. #SportsEvents #SportsIndustry #MajorSportsEvent #GlobalSports #SportsLeadership #EventManagement #SportsConference #EventHighlights #SportsNetworking #EventSuccess #SportsInnovation #SportsBusiness #EventStrategy #SportsExcellence #IndustryEvent #EventRecap #SportsMarketing #EventPlanning #SportsCommunity #EventShowcase

How racing lanes are helping to create MORE record-breaking moments 👀 From humble beginnings to becoming a global powerhouse, Malmsten AB has played a pivotal role in the evolution of aquatics, empowering athletes to shatter world records through innovation and cutting-edge technology. This is the story of Malmsten, proud partners of European Aquatics.

🚨 A Historic Moment for Golf – And the Start of Something Bigger 🚨 What happens when some of the world's top male and female golfers compete on an even playing field? The result is nothing short of electrifying! 💥 NXXT Golf’s inaugural “Battle of the Sexes” showcased a global cast of players from NXXT, PGA, LPGA, LET, Epson, and Korn Ferry Tours, competing side by side in a groundbreaking event that brought together elite players from nine countries. This revolutionary format proved that golf has no limits, breaking barriers and redefining what’s possible in the sport. 🌎 And this is just the beginning—NXXT Golf is launching a global “Battle of the Sexes” tour in March 2025, bringing this thrilling concept to iconic venues around the world. Curious who came out on top and how it all unfolded? 🏆 Read more about this game-changing event here 👉 Full Article 🏌️♀️🏌️♂️ Together, we’re changing the game. #GolfInnovation #BattleoftheSexes #Golf #PGA #LPGA #EpsonTour #GolfEquality #NXXTGolf #GolfForEveryone #InnovationInSports Suzy Whaley Jeremy Aisenberg BRANDT PACKER LeslieAnne Wade Nike Under Armour Ally Financial Group J.P. Morgan KPMG US Chevron

From back-of-the-pack to middle-of-the-pack. If you don't believe you can complete a run like this, you are mistaken. It is possible for anyone who puts in enough effort to run their very first mile, and then their next mile and the next. #Running #StatenIslandHalf #NYRR #Marathon #MarathonTraining https://lnkd.in/ejbpA95S