Colette Cooper’s Post

I’ve seen a ton of posts discussing the summer of Charli XCX. Most of them are focusing on the tactical elements of the rollout as an explanation for why Charli made the leap from niche artist to superstar. What these posts seem to lack is context. This isn’t some sudden viral marketing stunt that will be here today, gone tomorrow. It’s the culmination of a very long, road and way more than 10,000 steps a day. Charli XCX is breaking through because: 1. Longevity. She’s been doing this for a long time, people are finally catching up. 2. She’s herself. In a sea of similar, there’s no one else that does what Charli does. 3. She has hardcore fans who are the people priming the pump for all these activations to work. 4. Charli is a great person. She has a ton of equity throughout the entire music ecosystem. People work a little harder for you when you’re good people. 5. The music is really good. Rarely, a great rollout pushes schlock up the hill, but not very often, and the public always turns on artists when this happens. The big lesson people should be pulling from Charli isn’t a set of tactics. It’s persistence. Do the work. Earn real fans. Your long-term success will be more sustainable and rewarding than viral fame anyway. It’s better to burn slow than to burn out (or fade away).

RIP your headphones 🗣 Free creative, Loop Earplugs, from an already engaged and passionate community! This video has 1.6M views showing fans screaming to Taylor’s music with the creator unable to actually hear her sing. The top comment is someone saying, “I used Loop earplugs and couldn’t hear the crowd (or myself), only Taylor and the music 👏” with over 4k likes and likely thousands of impressions. From a brand perspective, I would act quickly and turn this into the creative for your next campaign. Show the crazy fan screaming, putting the plugs in, and then back to just the artist. People can relate to this, and the comments are already organically showing this messaging resonates with them. This is the power of tapping into community and cultural relevance - see what people are saying and partner with what is hot and trending. https://lnkd.in/g6XbBtDi

👀 Is album 12 dropping tonight live at her 1st-night Miami show? 🎶 The marketing genius - known as Taylor Swift - has social in a choke hold with this :21 post from this morning that is full of - her fave marketing spin - easter eggs. Check a few out that Swifites around the globe have spotted & shared: 🐣 She’s walking near section A12 🐣 Walks 11 steps and turns on 12 🐣 “Karma is a cat” 🐣 It’s 10/18 and the 18th song in Karma is Glitch No matter if you love - or couldn’t care less - about the lore, it’s the FANS that are fueling and eating this up! ☑️ Organic shares ☑️ Engaged threads ☑️ Uptick on follows to social ☑️ Traffic to TS channels + ancillary ones (eg She often partners with Target for exclusive album versions - aka variants) Think she will drop album 12 tonight?! Will its be Karma - a grand new album? Or perhaps Reputation TV? Either way - millions and millions will be wathching on social - LIVE! Stay tuned 🎤 Want more? #YES Check out my 18-month series titled: "𝓜𝓪𝓼𝓽𝓮𝓻𝓬𝓵𝓪𝓼𝓼 𝓲𝓷 𝓜𝓪𝓻𝓴𝓮𝓽𝓲𝓷𝓰 𝓫𝔂 𝓣𝓪𝔂𝓵𝓸𝓻 𝓢𝔀𝓲𝓯𝓽"" 1️⃣1️⃣ Not Just A Singer, A 360-Business & #15 on Fast Company 2024 Most Innovative Companies list: https://lnkd.in/gt9F55TC 1️⃣0️⃣ Taylor’s biggest marketing trick is super simple: https://lnkd.in/gyutBz-w 9️⃣ CapCut editor’s viral template features a sneak clip of Fortnight: https://lnkd.in/gm2EpxGy 8️⃣ Variants: https://lnkd.in/gPk2s_Vi 7️⃣ Incomparable Metrics: https://lnkd.in/dRaxpg5b 6️⃣ Ticketing: https://lnkd.in/gcFiStqa 5️⃣ Merch: https://lnkd.in/gi5yY7Yy 4️⃣ Real-Time Drops: https://lnkd.in/gndg8wKF 3️⃣ Live-Streaming: https://lnkd.in/gsDfrN4S 2️⃣ Real-time Branding: https://lnkd.in/gqG48K-a 1️⃣ Retention Marketing: https://lnkd.in/g67Er4Kz 0️⃣ Monoculture via The Atlantic https://lnkd.in/ga9FmnDp • • • • • ▶️ @taylorswift TikTok

𝐓𝐡𝐞𝐫𝐞’𝐬 𝐚 𝐏𝐨𝐰𝐞𝐫 𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐞 𝐢𝐧 𝐋𝐢𝐯𝐞 𝐌𝐮𝐬𝐢𝐜—𝐀𝐧𝐝 𝐈𝐭’𝐬 𝐍𝐨𝐭 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐀𝐫𝐭𝐢𝐬𝐭𝐬. 𝐇𝐞𝐫𝐞’𝐬 𝐌𝐲 𝐓𝐚𝐤𝐞 𝐎𝐧 𝐭𝐡𝐞 𝐅𝐢𝐠𝐡𝐭 𝐟𝐨𝐫 𝐃𝐚𝐭𝐚. I've long been a fan of James Blake, not just for his music but for his advocacy in helping musicians reclaim ownership of their careers. If you've recently tried buying tickets for headline shows like Oasis or Taylor Swift, you're probably familiar with the frustration of “Dynamic Pricing” or “Platinum Tickets.” Surge pricing when supply is limited and guaranteed to sell out isn't economics—it's exploitation. James Blake spoke on the BBC recently, championing the idea of artists owning their data. I couldn’t agree more, but it also highlights a deeper divide in the live music ecosystem: Good vs. Bad Promoters and Ticket Agents. A good promoter understands the importance of data transparency and often shares it with artists through tools like opt-in checkboxes for mailing lists. These are the ones building trust and sustainability in the industry. Unfortunately, they are often overshadowed by the predatory practices of ticketing giants who hoard data for their own gain. The issue isn’t just about bad actors. The real problem is the ringfencing of data that doesn’t rightfully belong to one party. However there are good players out there! Companies like Easol are changing the game by giving promoters ownership of their own data, providing transparency and tools to succeed. For those interested in a fresh perspective on this, follow James Blake and check out Theo Gentilli's recent post on this. It’s worth a read. Danny Starr, Elyse McAvoy - keen to hear your thoughts. Let’s continue advocating for an industry where data empowers the right players. #MusicIndustry #DataOwnership #JamesBlake #LiveMusic #Ticketing

Let's get this hump-day party started with some fun gang vocals. But wait... “What exactly are gang vocals?!?”, you ask? Well, it's an excuse to call over some friends and have a party around the mic... 🎉 All kidding aside, gang vocals are just that — a ‘gang’ of folks singing the same line in unison. They’re a great way to make any track anthemic, festive or inclusive with a vibe of unity and a ton of energy. It’s a fun and impactful recording technique I’ve used quite a bit. Ads are evolving, becoming not just louder but also more energetic, a trend acknowledged by both academics and industry professionals. Recent studies indicate that more energetic commercials are likely to capture viewers' attention and reduce avoidance, reinforcing the importance of aligning the energy level of ad content with the audience's psychological state. It’s a thing. Let’s capture your next audience together — and have fun doing it. Available now… #composer #originalmusic #highenergyads #marketingresearch #creativeadvertising #consumerbehavior #advertising #creativecollaboration #partytime

Obviously, getting a “cringe” label is the risk you run for trying to be funny online, but maybe - just maybe- it’s worth it. When consumers were asked what they like most about apps and social media platform ads, the runaway winner with a whopping 50%? Humor. Broken down here by MarketingCharts .com, Humor is preferred over “How To” Information, Music, Authenticity, and Story. Read more → https://lnkd.in/ghBiYDKE (h/t: Marketing Letter) #HumorMarketing #PaidMarketing

🎶 Keep the Momentum Going, Even Between Releases! 🎶 Just because you’re not dropping new music doesn’t mean your marketing should take a break. 🎯 Dive into your data and find your top-saved track—this is where your fans are telling you what resonates most. Why promote a past release? 🌟 Engage Current Fans: Keep your loyal listeners excited and connected. 🌟 Attract New Fans: A well-loved track is your best introduction to fresh ears. 🌟 Build Momentum: Consistent marketing, even without new songs, is key to sustained growth. Use your data wisely and watch your reach grow! Sign up to Symphony today to turn your data into insights, strategically promote fan-favorite tracks, and drive meaningful growth. 📈 https://buff.ly/3BP1s3O

MOTIVATIONAL MURPH: Finding your greatest marketing hits, what does it take to go viral and break the internet? Look at any of the chart-topping artists and you'll see that only a small fraction of their portfolio went viral. Taylor Swift, Ed Sheeran, U2, Queen, the list is endless.  On a full-length album, they might have 2, maybe 3 songs that go gangbusters... out of 12.  Same goes for your marketing efforts. It could be that small QoL improvement, that new case study, a new feature update, a branding campaign that sends your company into stardom. You never know what move is going to have the impact that makes all the other moves worth it.  And you can't stop because one of your efforts didn't propel you into overnight success.  If you want to find your greatest hits, you have to keep playing. Let's go! 

🚨 For Our Advertising Industry Constituents: 📝 We love creating modern Ad compositions with the notion that sonically, the jingle will be catchy enough to get stuck in your mind. It's no coincidence that advertisers strategically use simple melodies and or repetitive hooks to create compositions that stay on your brand long after the commercial. The goal is to make it addictive to boost brand recall. 🎵 Our composition "Let's Go" is a happy, quirky, upbeat, jubilant vibe. Great for advertising, a curated soundtrack to elevate the customer experience and capture the carefree spirit of the brand to consumers. 💽 This song is from our Musical Compilation titled "THE SYNC BROKE" (Enjoy The Leak) https://lnkd.in/eMfn8h5p 👈 The Project! #MusicInAds #AdvertisingSecrets #CatchyJingles #EmotionalMarketing #BrandRecall #PowerOfMusic #MusicManipulation #AdCampaigns #LinkedInInsight #BehindTheScenes #MarketingMagic #AdSoundtrack #MusicTips #DigitalMarketing #MarketingSecrets #SocialMediaMarketing

Marketers get a bad rap. Low on the trust scale, similar to lawyers, politicians, and auditors. BUT. Why did you buy your most recent i-device? Why did you go to Trader Joes? Attend an epic music fest? Purchase X, Y, Z? Because. Marketing. Brand. Reputation. Value. Communication. Community. That's why humans do what they do. And that's why marketing matters. Good. Bad. Ugly. The best marketing connects you with what matters to you. Is that so wrong? #cmoinsights #b2bmarketing #momentum