Colin Lewis’ Post

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Marketer I Educator I Keynote Speaker I Author I eCommerce, Retail Media, Marketplace Expert. Motorsport fanatic since I could walk.

My accidental "side-hustle" for the last 15 years has been lecturing and teaching masters students up to MBA level in the UK, Spain, Dubai and Ireland. The 'accident' has ended up being the foundation for a career acceleration. BUT, you may ask, what is the thing that has the biggest impact? There are 3 - but the One Page Marketing Plan is the one where I have seen the 'light bulbs' go on a lot more than almost anything else in the last 15 years. Most of my classes are in the evenings, or these days, online, where the class is tired and emotional (ok maybe not emotional - just tired!) so to get them engaged is a big thing. This visual is one of those moments.

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Susi Castle

Marketing Consultant | the candour you need, with the warmth you deserve | Founder Anders & True

4mo

I have to ask, Colin: what are the other two? (and thank you for sharing this)

Martin Woolley

Exploring what's possible in the worlds of Amazon, Commerce & Retail Media. Working with innovative young companies at the forefront of the revolution in retail, data and advertising

5mo

Love this Colin. (Emma Martin, you'll like this too) Don't see Price in the mix - i guess that comes under other headings..?

Craig Butler

Strategic Senior Category Manager | SRM | ESG | Procurement | Advisory Board Member | Transformation | Change Management | People Development Coach | Business Partner | Event Speaker

5mo

Love this Colin Lewis many thanks for sharing… I can see the great Mark Ritson influence here amongst your vast knowledge and industry experience! Many thanks again Colin …

Vinny O'Brien

eCommerce Strategist & Consultant | RETHINK Retail 2024 Top Expert | Producer for RWM Commerce Watson Weekend Podcast | Head of SponsorShip RMW Commerce | The V Spot Host

5mo

I still use this plan you taught me.. it is gold

Rob Atkinson

CEO, Board Advisor, Digital Media, Business transformation

5mo

A useful tool to remind marketeers and business owners of some the key areas to be covered in a comprehensive marketing plan…keep up the sharing!

Zac Bank

Founder | Retail Media - Retailers, Brands, Media Agencies | Sustainable Textile Recycling - Circular Economy Advocate

5mo

Thank You Colin for sharing. Great simple one pager with lots of value 👍

Sion O'Connor

Director of Acquisition at The AA

5mo

Excellent! Clear and comprehensive.

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