My accidental "side-hustle" for the last 15 years has been lecturing and teaching masters students up to MBA level in the UK, Spain, Dubai and Ireland. The 'accident' has ended up being the foundation for a career acceleration. BUT, you may ask, what is the thing that has the biggest impact? There are 3 - but the One Page Marketing Plan is the one where I have seen the 'light bulbs' go on a lot more than almost anything else in the last 15 years. Most of my classes are in the evenings, or these days, online, where the class is tired and emotional (ok maybe not emotional - just tired!) so to get them engaged is a big thing. This visual is one of those moments.
Love this Colin. (Emma Martin, you'll like this too) Don't see Price in the mix - i guess that comes under other headings..?
Love this Colin Lewis many thanks for sharing… I can see the great Mark Ritson influence here amongst your vast knowledge and industry experience! Many thanks again Colin …
I still use this plan you taught me.. it is gold
hey Marius Gartmann, Isobel Pearce I saw this and I thought of you.
A useful tool to remind marketeers and business owners of some the key areas to be covered in a comprehensive marketing plan…keep up the sharing!
Thank You Colin for sharing. Great simple one pager with lots of value 👍
Excellent! Clear and comprehensive.
Marketing Consultant | the candour you need, with the warmth you deserve | Founder Anders & True
4moI have to ask, Colin: what are the other two? (and thank you for sharing this)