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In the session "Content, Creators and Generative AI," panelists discussed the advertising industry's cautious approach to implementing generative AI in client work. They highlighted the complexities and risks associated with copyright and fair use rights, emphasizing the importance of fairly compensating artists, particularly those from marginalized backgrounds. The conversation dove into the ethical considerations and challenges advertisers face as they experiment with generative AI, underscoring the need for responsible practices that respect creators' rights while leveraging new technologies. Featuring: Salma A., Qreates Leslie Koch, TelevisaUnivision Natalie Silverstein, Collectively Moderator: Gideon Fidelzeid, Haymarket Studio #AIDeciphered #GenerativeAI #Advertising #Copyright #FairUse #CreativeCompensation
