Collectively’s Post

“A lot of creatives have this misconception that AI will replace them completely; if you’re creative, using AI helps you to be more creative and experiment with novel ideas," says Salma A., who is the latest Gen AI star creator to join our Brandtech Residency program this month. An expert in Gen AI branded product images, Salma is founder and Creative Director of Qreates, an AI-powered platform that helps creatives gain control over their AI images. She also publicly shares all her learnings as a Gen AI creator on X to help build the community. Creating a beauty brand from scratch for her Residency workshop with Brandtech, Salma used various Gen AI tools to work through ideas, aesthetics and concepts, before settling on a range of Gen Z lipsticks - along with the brand name Jude and a product campaign. “So often, I hear people say that with AI you press a button or type a few words, and it will do the whole thing on its own," says Salma. "It could be that these creatives are coming from a place of fear. AI is a tool - you still need that creative eye and to actually do the work. It takes me 200 generations to get to my three final images. ” Salma is the third creator to join Brandtech’s Gen AI Residency, following filmmaker Ryan Phillips and AI illustrator James Gerde. The creators all teach a masterclass to Brandtech’s teams, which always includes creating a final collaborative piece of work. Find out more about the program 👉 https://lnkd.in/edzZZHgU Huge thanks to Natalie Silverstein at our Group company Collectively, who searches out and signs up all our brilliant Gen AI creators, and to our Gen AI Creative Director James Dow, who hosts our masterclasses. #GenAI #Brandtech #AIpowered #FutureofAI