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Young consumers are increasingly using social apps, TikTok and Instagram in particular, for business discovery purposes. Learn more here: https://ow.ly/Sm5j50Sb1vq #SocialMedia #BusinessDiscovery #DigitalMarketing

Marketers prefer Instagram as their platform for video-based user acquisition over TikTok, according to global research from app marketing solution Zoomd. When asked to split their user acquisition spend between Instagram and TikTok, 79% of survey respondents allotted at least 75% of their budget to Instagram, compared with 25% at most for TikTok. However, when asked which media sources they worked with in 2023, 53% of respondents said both TikTok and Instagram. Marketing Dive has more. https://bit.ly/44SWsWy

Gen Z, the mobile-first generation, wields tremendous influence in the app world. This is evident from their preferences for apps in 2024, as provided by Appfigures. Leading the pack is Temu with 41.98 million downloads, thanks to its giant catalog of discounted products. TikTok follows closely with 33.23 million installs, solidifying its place as a content and even a search engine favorite. Meta's Threads and Instagram also capture Gen Z's attention, with Threads topping the list due to its recent launch. The social conglomerate's updates to Facebook seem to be striking a chord, reigniting interest. Google, not to be outdone, marks significant download milestones, particularly for its search and productivity tools. On the AI front, ChatGPT stands out with 24.63 million downloads, becoming a go-to for educational and career support. Meanwhile, CapCut's video-editing capabilities are a hit among Gen Z creatives, while Lemon8 begins to make its mark. Streaming giant Netflix leads with 15.67 million downloads, and Spotify reigns supreme in music streaming. Payment platforms like PayPal, Venmo, and Cash App show strong adoption, underlining Gen Z's evolving financial habits. As these trends reveal, understanding Gen Z's app preferences unlocks a blueprint for marketers and developers aiming to capture this influential demographic's attention. Source: TechCrunch #GenZ #apps #mobile #technology #socialmedia

What comes after TikTok? Research shows that interest in this app has reached a peak. And Snibble's own research shows a growing number of GenZ deleting the app because it can be a big waste of time. Our talks with GenZ and younger Millennials suggest they want more serious and premium content vs. being deluged with what the machine (i.e., algorithm) feeds them. There seems to be a move from frivolous videos to better quality videos. And ones that you can easily share with your close friends. Sounds a lot like Snibble. #snibble #genz #socialvideo #digitalcanbebetter #migratingtoquality

The most downloaded app from January to October was Temu, the popular online marketplace that offers nearly every type of product you can think of at heavily discounted rates. Gen Z young adults have downloaded the app 41.98 million times. In contrast to Temu, its competitor, Shein, managed to garner only 14.68 million new downloads. Not surprisingly, TikTok is in second place next to Temu with 33.23 million downloads. The short-form video app is popular among users aged 18 to 24 for several reasons, the most obvious being that it serves as a go-to source for fast-paced, easily digestible content. Another major video platform, YouTube, remains popular among Gen Z young adults. Over a span of around 10 months, the mobile app amassed 14.03 million new installs. While this number is not as high as TikTok’s, it still indicates significant engagement among this group. They also seem to be driving growth in the short drama app industry. One of the latest apps gaining attention is ShortMax, which features about 1,000 short films across various genres, including drama, romance, and mysteries. Data shows that 18- to 24-year-olds have installed the app over 10 million times so far in 2024. In addition to their spending and streaming habits, Gen Z young adults have also been downloading Meta’s family of apps. Threads tops the list at 32.32 million installs, followed by WhatsApp at 28.42 million, Instagram at 26.29 million, Facebook at 20.58 million, and Messenger at 17.63 million. For Gen Z, photo sharing and social media apps are integral to their daily lives. So it’s safe to say that a lot of these types of platforms would make it to the list. In addition to Threads and Instagram ranking highly, ByteDance’s CapCut is another platform favored by Gen Z young adults. The video editing app is known for its range of effects and filters, making it easy to upload edited content to TikTok and other compatible platforms. Data indicates that the app saw 21.72 million new downloads. #rocket10 | #useracquisition | #retargeting | #mobilemarketing | #appmarketing

Week 19 reflection Task: focused on improvement my engagements on X app. *WEEK 19 Reflection Task: Quick Impact Challenge* This week, I decided to improve my engagement on the X app, which I noticed had been declining. To tackle this challenge, I first analyzed previous engagement data to identify the types of posts that received the most interaction. I found that posts with questions and polls attracted more responses compared to regular updates. Using this insight, I created a series of engaging posts that included interactive polls and open-ended questions. I scheduled these posts to go live at peak times when my followers were most active. Within 24 hours, I tracked the impact and was delighted to see a 60% increase in engagement. More people participated in the polls, and many shared their opinions in the comments. This quick action not only improved my visibility on the app but also fostered a sense of community among my followers. Reflecting on this experience, I learned how important it is to use data to guide my content strategy. By focusing on what resonates with my audience, I was able to create a more engaging environment that encouraged interaction. #My3MTT #3MTTweeklyReflection

New Report Looks at Emerging Trends in Social Media and Messaging App Use: The latest report from YouGov includes some valuable usage insights.  https://bit.ly/3ShWv8d

Have you checked out Yolk, the new social media app focused on swapping stickers with no text? While I'm a big fan of text, I think Yolk could be a fun alternative for the younger demographic. The real question is, will it stick around? What do you think? Share your thoughts 👇 #Yolk #SocialMedia #Stickers #Alternative #YoungPeople

⏰ When is the Best Time to Post? ⏰ Back when algorithms prioritized recency, finding the most active time on the app was a popular way to determine when to post. Now, algorithms are much more complex on how they choose to sort the content you view. If you are struggling with this question, here are 5 ways to help you rethink it: ❌ Do not post at the most popular time. The app is saturated with content at that time and a quality post will overtake your timely post. 🔄 Post 30 minutes before or after your audience is active. (Insights > Followers > Most Active Times) ⏲ Post at the same time every day so the algorithm sees consistency. 🎥 Quality > Post Time 👻 Post but DO NOT "Post & Ghost". Interact 30 minutes before and after you post. #socialmedia #socialemediamarketing #marketingtips #digitalmarketing

TikTok Continues to Grow and Evolve: Here’s What the Numbers Say HomeNews TikTok Continues to Grow and Evolve: Here’s What the Numbers Say TikTok has surged in popularity, with 21% of Americans now engaging with the app weekly, marking a quadruple increase since 2021.