Collectively’s Post

Holiday planning is in full swing at Collectively, and we wanted to share our top takeaways from TikTok's Holiday Playbook.🎄🕎 As we head into the most wonderful(ly busy) time of the year, here’s what brands should be thinking about to make the most of their holiday campaigns on TikTok: 1️⃣ Start Early: With 68% of TikTok users shopping weeks before the holidays, it’s crucial to join the conversation early and influence purchase decisions before the holiday rush. 2️⃣ Leverage Self-Gifting: 87% of TikTok users buy gifts for themselves during holiday shopping events. Offering self-gifting incentives is a great way to boost sales. 3️⃣ Don’t Forget Q5: Post-holiday shopping is real! Between Christmas and mid-January, target users focused on personal goals and self-care with enticing offers and promotions. We look forward to seeing your creative holiday campaigns and can’t wait to buy ourselves a few treats! 🎅🎁 Check out the full TikTok Holiday Playbook for more ideas and tips. https://lnkd.in/geWskHGQ #TikTokMarketing #HolidayPlanning #InfluencerMarketing #SelfGifting #Q5

TikTok Holiday Marketing 2024: Inspire Shoppers & Drive Sales

TikTok Holiday Marketing 2024: Inspire Shoppers & Drive Sales

tiktok.com

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