Compelity’s Post

One of the top reasons that deals die has to do with the level of uncertainty buyers are experiencing. They don't know "why you," or "why your product/service" and they have either big plans or a problem to solve. When you listen to understand, you get those concerns out before they are objections. What answers can you help your buyer find today? #B2Bsales #saleseffectiveness #salesconversations #AdvancedSalesConversation #chiefsalesofficer #vpsales

Steve Awtrey, PCC

COO-Co-Founder at Compelity (formerly The Nova Consulting Group) Co-Creator of Architecting the Deal©, Core Commitments Model©, The Advanced Sales Conversation Model© for B2B Sales Professionals

7mo

"Objection" is the language of outdated selling models. These models were built by the industrial sales complex and fed to generations of salespeople. They indoctrinated us to use and sometimes even celebrate aggressive sales tactics. The language of "objections" fits into the outdated adversarial approach to selling. Using terms like "concerns," "questions," or "needs" promotes a more collaborative environment. Moving beyond "objections" to more collaborative language signifies a shift in sales philosophy from adversarial to partnership-based. This change creates trust, empathy, and ethical persuasion, fostering a more positive and productive sales environment. By adopting open communication and genuine understanding, we can break from the old models, own our sales conversations, and cultivate stronger relationships with our buyer-partners.

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