Comscore, Inc.’s Post

Great to see other scaled cookieless solutions emerging in the industry! At Cannes Lions International Festival of Creativity 2024, Amazon launched its new cookie-less solution, addressing the growing need for privacy-compliant advertising methods. This innovation represents a significant step forward in the digital advertising landscape, ensuring that brands can continue to deliver personalized experiences without relying on third-party cookies. Meanwhile, WACL (Women in Advertising & Communications Leadership ) is holding the industry accountable for women’s representation, emphasising the importance of diversity and inclusion in leadership roles. At Novatiq, we’re thrilled to see these developments as they align with our mission to provide scalable, privacy-first identity solutions for digital advertising. As we continue to innovate in this space, we're excited to contribute to a future where effective advertising and user privacy coexist harmoniously. Read more about these pivotal changes: https://lnkd.in/g4A_JcbV Reem Makari for Performance Marketing World #canneslion #cannes2024 #cannes #amazon #WACL #marketing #digitalmarketing

DO YOU KNOW Do you know how many pieces of luggage Kansai airport has lost since it opened in 1994? Do you know why Meta is being investigated by the European Union? Do you know what the new age guidelines are for women to start getting mammograms? (And how often they should have one done?) If you're like me and subscribe to The Morning View (free newsletter) you would know these and more. Subscribe at this link: #doyouknow #mammogram #Meta #kansai https://lnkd.in/gndqZPhx

The healthcare sector will face many challenges in 2025. Now more than ever we need to put the voices of people with lived experience at the center of the difficult decisions that are to come. People with complex health and social needs know best what is most needed to help them survive and thrive in their communities. We must actively seek out and rely on their expertise at every decisionmaking table across local, state and national, public, and private settings.

What should publishers look for in an SSP? How does the evolving role of an SSP drive value for publishers? Catch Rebecca Bonell Woolcott on The Women in Programmatic Network tomorrow— she'll dive into these topics and more!

Is our Industry missing the point of inclusion? Inclusion = Growth Empathy is how you get it done At Reset Digital we use Empathetic AI at scale to ensure a person feels included by the ad they see. The result is radically better advertising outcomes So if you want growth and better business results from your advertising, be more human and inclusive If you want to see a more empathetic, human, inclusive and effective ad industry, get in touch

Strategies to power-up programmatic! 💪

📈 The M&A scene in Ad Tech, MarTech, and Digital Media is back to pre-2022 levels, showcasing strong investor confidence and an active Q3 2024. This uptick highlights renewed opportunities for growth and innovation across digital marketing and media spaces. #AdTech #MarTech #DigitalMedia #MergersAndAcquisitions #DigitalMarketing #innovationtechnology #digitaltransformation LINK Mobility

We need female pioneers such as Mary Wells Lawrence to be household names, or taught in school, or at least revered in the industry they lead. I’m ashamed to admit I didn’t know Mary Wells Lawrence though I did know the designer of the I❤️NY graphic. Says it all… We all need to speak out and up about women trailblazers. In an age where, ridiculously, we remain so far from gender pay parity & gender equity more generally. #femaleleaders #femalepioneers #femalemarketers #femalecreatives #femalefounder

Grateful for this history lessen from The Female Quotient and struck by how true Mary Well Lawrence's words ring for influencer marketing. She said: "Love is the keyword. Too many ads are cold, too filled with jargon, You have to talk person to person with people, use people words and people terms". ❤️ True for traditional advertising, essential for influencer marketing. People trust people, not brands, and they want to be engaged at a human level, by a human who they like. 👯♂️ It's....simple! If you leverage the right data, find people who are authentic and trust worthy, and don't "over brief" or script them! 🤷♀️ #influencermarketing

🌴 AdFest 2024's fourth fireside chat, "Durable Audiences, Privacy, and Data Analytics," and features moderator Andy Cotten and speakers Caleb Hutchings, Karima Sharif-Ali, MBA, Alyson S., and Ashley Sperling! Learn more about AdFest @ www.islandadfest.com and follow our socials for updates! #AdFest #AdFest2024 #AdMedia #AdvertiserSummit #AdvertiserEvent #MarketerSummit #MarketerEvent #SpeakingEngagement #SpeakingOpportunity