Comscore, Inc.’s Post

The Hispanic and Latino population in the US has changed massively over the last 10-15 years. This demographic is younger (median age of 30) and over-indexes in media consumption (including audio, especially #podcasts). The younger segments have been traditionally considered harder to reach. Our partnership with Sonoro Global Media Corp., the leading podcast network focused on young, digitally-savvy #Hispanic consumers, is designed to help brands engage this audience in new ways, especially in audio. 🎧 Our latest case study with Comscore, Inc. demonstrates the huge potential for brands to nearly double their potential reach among the 18-34 year old Hispanic audience in the US, by adding Sonoro to their media buy along with Telemundo and Univision. #multiculturalmarketing Dive into the full case study to read more: https://lnkd.in/db9PDhAs

Here's a great example of the work we're doing at Consumable - by partnering with Consumable, Sonoro provided a buyer with a solution to extend their in-demo reach by 2x! Case study below - let me know if you'd like to discuss how Consumable can work with your team to expand reach and drive new revenue!

We open up the curtain for a brief glimpse into our interview with Sasha Audet from Quebecor, hosted by Ioana Tirtirau from Optable. Sasha shares Quebecor's key objectives in data collaboration, highlighting how they are empowering brands with valuable audience insights by aligning client data with their media ecosystem. The full interview will be released next week, where we’ll delve further into Quebecor's journey and their future plans for TV advertising. 🎥 #DataCollaboration #AudienceInsights #AdTech

Dive into the world of audio with Nielsen's "The Record"! The first quarterly report reveals U.S. consumers spend 70% of ad-supported audio time on radio. Stay ahead with insights on listening trends and audience behavior. A great tool for advertisers and broadcasters! #NielsenInsights #RadioListening2024

🤔Did you know... According to Radio Joint Audience Research, commercial radio had a 55% share of total listening hours for the 12 weeks ending 23 June 2024. This was up from 54.2% in Q1 and 54.5% during the same period in 2023 📻 Across the UK, 40.5 million adults above the age of 15 tuned into commercial radio each week, a huge increase from 39.1 million on last year. This figure represents the number of UK adults who listen to a station for at least five minutes each week. So, it might be time to expand your marketing strategy to radio 😉 Follow us for more marketing insights and tips ✨ #CapellaSynergy #CommercialRadio #MarketingSolutions #AudioMarketing #MarketingNews

Regardless of the channels on which you interact with your audience, you need to make sure you’re capturing feedback relating to all journeys. See how Rant and Rave can help 🤩https://ow.ly/hv5P50R2yfm

In our latest blog post, we dive into why TV still reigns supreme in the world of media consumption. From audience insights to emerging trends, discover how traditional TV is evolving and adapting to modern viewing habits: https://lnkd.in/ePhB5QAG #LifeatCox

While digital media continues to grow at a substantial rate, traditional media still reaches many people at once. CTV, for instance, allows us to target and measure a specific audience under the umbrella of a certain demographic; however, broadcast television can target specific areas while reaching viewers beyond that umbrella. Although digital media offers insights gained through digital attribution analytics, mass media still has its place in the marketing mix!

The length of the video is dependent on the platform, type of the video, and its goals. You can always test what best works for your audience on specific platform, but the two-minute rule is always a good place to start out!

The length of the video is dependent on the platform, type of the video, and its goals. You can always test what best works for your audience on specific platform, but the two-minute rule is always a good place to start out!