Comscore, Inc.’s Post

We’re putting a spotlight on some of the longest serving members of the team 🙌 at Comscore as we celebrate our 25th anniversary. Meet Glenda Jackson, our office coordinator in Portland, Oregon, who says one of the highlights of her role is greeting her coworkers as they arrive in the office each day. Scroll through this profile piece to read Glenda’s story. To discover more of the content we’re sharing throughout July, including case studies and industry insights explore the calendar on our landing page 👀 at this link https://lnkd.in/ecAegm7k

There was a lively conversation on social platforms in June as LGBTQ+ communities in the US celebrated 🌈 Pride Month. Across Facebook, X, TikTok and Instagram there were 127 million total actions, while video content earned over 600M total views. Scroll through to see our Pride Month insights for 2024. #pridemonth #pride2024 #pridemonth2024 #mediameasurement #influence #comscore

Wishing our clients, partners and friends a joyous 4th of July! 🇺🇸 Happy Independence Day from your friends at Comscore. #USA #Happy4th #IndependenceDay #Freedom #FourthofJuly

As consumers with budget restraints 💵 increasingly turn to Buy Now Pay Later (BNPL) solutions, we take a closer look at their growing user base on desktop, mobile web and mobile app in 2024. Our latest industry insights article looks at the impact of BNPL on the financing sector and the economic environment more broadly. Read it at this link ➡ https://lnkd.in/e9cyhbN9 #bnpl #consumerdebt #inflation #mediameasurement #comscore

Collaboration is one of Comscore’s core values 🤝 and we appreciate all the cooperation, consultation and input we receive from our partners day-to-day. Throughout July we’re sharing messages of support from industry stakeholders as we mark our 25th anniversary.   We’re kicking off the series today, starting with valued partners in the movies industry 🎞 as AMC Theatres' John Greiner and Regal Cinemas' Kelly Palmer send their congratulations. To find more insights from our 25th Anniversary events, visit https://lnkd.in/ecAegm7k #mediameasurement #boxoffice #amctheatres #regalcinemas #moviesindustry #comscore

As travel 🛩 becomes a key area of competition for credit card issuers, we take a closer look at how they’re evolving to better attract and retain consumers. Our first blog in a series of insights marking our 25th anniversary in measurement 🎂 shares new digital behavioral data, including online and mobile browser visitation to Issuer Travel Portals in 2024. Read it at this link https://lnkd.in/e9v2kQTa #travelrewards #travelbooking #creditcardindustry #mediameasurement #comscore

Visit our 25th anniversary landing page throughout July, to see the calendar of insights we’ll be releasing as we 🎉 celebrate the milestone. Find articles and reports, including our annual ‘State of Gaming’ report and the ‘State of Gen Z and the Future of Advertising’ report as they are published in the weeks ahead, at this link 👉 https://lnkd.in/ecAegm7k #mediameasurement #crossplatform #adtech #comscore https://lnkd.in/eZT8DS_n

Comscore, Inc. is celebrating its 25th anniversary throughout July! We’ll be sharing insights and events marking our journey as an innovator in measurement since the summer of 1999. Our thanks first and foremost goes to our clients, partners and friends 🙏 for their collaboration throughout the years. Read the message from our Chief Executive Officer, Jon Carpenter, at this link ➡ https://lnkd.in/em5UYcfP #mediameasurement #adtech #crossplatform #comscore

As the attention of the ad tech world fell on 🌴 the Cannes Lions International Festival of Creativity last week the topics of discussion were dominated by AI, but how we connect with consumers and drive outcomes was ultimately what underpinned all our conversations. Read our key takeaways from the meetings and events that Comscore was part of ☀ in this wrap from our Chief Commercial Officer Steve Bagdasarian. Find it at this link ➡ https://lnkd.in/ecJFYH9K #cannes2024 #adtech #mediameasurement #comscore