ZETA’s Post

Today’s news comes to you six inches tall and on the back of some of the most powerful social algorithms ever seen 🤳 Vertical, short-form video is transforming how audiences consume and understand the news. We explore the impact of this emergent behavior on communities, on the news cycle and on which stories spread. https://lnkd.in/dEXXa7M4

Missed out on the recent Audience Community of Practice discussion on referral traffic with FT Strategies? We've got you covered. Catch up on key takeaways, including behaviors of next generation news consumers, which emerging platforms can be used to drive engagement, and much more. And don't forget to join the Audience Community to access additional resources and webinars related to audience engagement and development 💡📬⭐️⬇️

In a world where social media platforms dominate how we interact and consume content, we often forget who's truly in control. The algorithms that shape our feeds are increasingly becoming black boxes—even for the people who create them. 🌐 As Tebogo Laka and I discuss, there’s a growing need for users to understand the mechanisms behind these platforms. Social media isn’t going to change its ways on its own; it’s up to us to adapt and become more informed. The future might bring new platforms or innovations, but one thing remains constant: our responsibility to navigate this digital landscape wisely. This conversation is just a glimpse into how much deeper we need to go in understanding the tools we use every day. Watch or listen to C.Cast #28 to hear more about the challenges and opportunities that lie ahead in this algorithm-driven world: https://lnkd.in/dg8UGnZr

When we say we're algorithm-free, this is why. Algorithms don't just keep your friends off your feed and your eyes glued to your screen. They also reinforce the way we see the world and work to divide us into our separate corners of the internet. Yes, algorithms are a shortcut to finding content you love. But they also strip away our agency to decide what we like and how we feel. On WeAre8, our Citizens are part of a global community that strives for unity, not division. Where we have conversations to find common ground, and put the social back in social media. #ThePeoplesPlatform #SocialMediaForGood #Algorithm #SocialMediaSafety

This weekend, here are some insightful Brkthru Nerd Nuggets to ponder: - Live Sports captured a significant 40% of ad spend in Q4 2023, and this year shows promise to exceed that milestone. - Instagram is enhancing protective measures on teenagers' accounts, controlling who can reach out to them. - Artificial Intelligence is reshaping industries' landscapes and prompting discussions on governmental tech regulations. Enjoy the read! #WeekendInsights #AdTechTrends #Brkthru

How is your business impacting your community?

Our new Blog Post is live 🎉 This time, we talked about how to get the right audience and how to draw a global plan for a game that hasn't even been released yet! We look forward to your thoughts about it 🚀 **Link in comments

What if content such as social media, youtube, vimeo, Reddit, or iBooks was subscription based selected by you without gearing in other industries? Would you take it? Would the algorithms make you detail-oriented or narrow minded?  #PublicRelations #Tech #data 

We like to help keep our Noble People industry friends and colleagues just a tad more informed than others in the marketing world. So I'm pleased to share this month's Three Things--our hot takes on changes in media behavior and new tools to reach people. This month we examine: How "thinking small" might the next trend in retail networks The ways AI is rapidly changing the search game How you can leverage Reddit globally through their new translation tool   Feel free to drop one of these nuggets into your next meeting!   #reddit #retailnetworks #searchtools #media #communtication #mediastrategy #socialtrends

We all fooled by social media without even realizing it. You know what -- - A small group makes a lot of noise. Only 3% of users create 33% of all content, much of it negative and extreme? - Conflict is concentrated. Just 1% of communities cause 74% of online conflicts. - And fake news spreads fast by a few. A tiny 0.1% of users are responsible for 80% of fake news? Here are only few examples. There are much more. The loudest voices online don’t represent most people. Social media algorithms push extreme content to grab attention, distorting what we think is normal. Remember: What you see online isn’t always the real world. Don’t let a few bad actors make you think the world is worse than it really is! Data source: Check comment #StayInformed #ThinkForYourself #SocialMediaFacts #DigitalAwareness