Businesses want exposure and sales.
Consumers want convenience, transparency and a great experience.
360-degree camera photography and videography has steadily become an established marketing tool withing the residential property sector. It has transformed how properties are presented online. Coming to the fore during the pandemic and lockdown, it continues to endure due to its key benefits of reaching a wider audience, openness and transparency and above all the immersive nature of the medium.
The same principles and benefits can be applied to other key sectors such as developments, commercial premises such as gyms, nurseries and restaurants as well as cultural spaces. In fact, any space that wants to market itself and give their customer a ‘taster experience’ of the real thing. The end result is of course to make the sale, book the venue, visit in person, etc. There is even great scope for 360-degree photos in the field of insurance – specifically in validating claims. It gives a level of detail that traditional photography cannot mimic – the ability to move around every part of the space, all angles, all nooks and crannies.
Read my post on The Impact of a 360-Degree Virtual Tour, how it can enhance business and why every business owner should have this exciting marketing tool in their kitbag. 👊🏾👊🏾👊🏾
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