Content Engineers reposted this
Chief Executive Officer @ Content Engineers | Business Relationship Management l NMIMS l JNU
At the cost of repeataion the entertainment industry again has realised that original, relatable and rooted content has mass acceptance and there is no 2nd thought about it. Overkill of marketing is passé ; organic, relatable and optimum marketing is the buzz word. Gen ‘Z’ are way smarter than we can visualise, so let’s not confuse our TG while creating our content. A robust foolproof research of script is another harsh reality of the day. https://lnkd.in/gHPUUUjA Pallabi Purkayastha Content Engineers Imple Ahuja Kumar Kaustubh Shivraj Khaware Raj Khaware Financial Express (India) #brandwagon #FinancialExpress #FE #CE #ContentEngr
Rohit Shukre
8mo
It took us 3 years to write Chandu..its hard to guage the audience. Coz you write today for atleast a 3 year post release and by then its a new world all together..
Thank you for the share, sir. Loved discussing the business aspect of cinema with you.
Snehaal Acharya
8mo
Well Said. I think a regular dope of such insighs are truly the need of the hour to derive real value of the content being created.
Very informative, awesome inputs.
Kumar Kaustubh
8mo
100% agree sir.
Superb observation Utpal Acharya
Well said Utpal
Rahul Singh
8mo
Very well said sir👌👌
Film producer of Khosla ka Ghosla & Jhund and National Film Awardee
8moYou think Gen “Z” is even interested even watching films for entertainment? All brands are even confused about thr decision making And you are talking about script research impossible to even get right answers from them