Contently’s Post

Having intent is not enough. We must measure our impact 📊 Why? Because data gives us feedback on whether the actions, campaigns, product improvements we are making are actually affecting customer behaviour It gives light to other series of "problem statements" or areas for optimization that we can use to iterate one more time What we measure is very specific to our solution I love what Yaseen Rostom is doing at Incredible and how they are measuring whether their solutions are having impact on their customer outcomes including helping people increase overpayments they make towards their loans 😎 Happy weekend FinTechers! Moni -- PS. ♻ If you get value, like, comment and share with the community! 🔔Follow to learn from FinTech Founders, CEOs and Leaders how to build differentiated propositions, have impact, and better tackle financial stress! #fintech #lending #financialinclusion #productmanagement #innovation

A few weeks ago, we spoke to Monica Millares 🎙️ on the Purpose Driven Fintech podcast and discussed what it takes to build fintech products that impact consumer lives. One of the issues of building something of "impact" can be that it can be difficult to measure. Measuring impact is what made us want to join the 2025 Fintech Pledge and we're really glad to have had the opportunity to briefly mention what it's about and how it helps us create better outcomes for consumers. #fintech #payments #startups #2025fintechpledge #financialwellbeing

The best habit I made in 2023: Embracing fintech community building. Here’s how it fixed my marketing challenges: By focusing on tailored strategies, I strengthened brand reputation and customer trust in a competitive market. 🌐💡 Ready to transform your fintech community? Make sure you reach the targets! https://lnkd.in/ghXtTXcg #Fintech #CommunityBuilding

🌟 Product Focus In the product world, especially in fintech, it’s all about solving real problems with innovative solutions. But here’s the thing—before we dive into building, we have to make sure we’re solving the right problem. How do you approach defining a product’s core problem? It always starts with empathy—understanding what users truly need. What’s your approach to refining product focus? #ProductFocus #FintechInnovation #ProblemSolving

Attention business owners! Partner with us and tap into our growing user base of potential customers for your business, drive sales, and build brand trust! Money CEO's AI even nudges users towards your business at the perfect moment. Join MoneyMap & Money CEO - watch your business flourish! #FinTech #SMEs #FinancialWellness #Growth #Partnership

Discover essential growth metrics for each stage of your fintech journey. Learn what VCs value most, from the Pre-seed to the Series C stage. Save this post and follow us for more insights! #FintechGrowth #StartupMetrics #BusinessLeaders

Boom: Meet the 2024 Fintech 100, the most promising private fintech companies across the globe. This year’s winners are working on everything from deploying novel AI solutions across the landscape to expanding access to financial services. They span over twenty countries, have raised $7.2B in equity funding, and fifty percent of winners are early-stage fintechs. See the full list, and dive deep into the data on the 2024 cohort: https://cbi.team/3Un9kQJ

Trusted technology, proven results: what our partners say about Fintech360 At Fintech360, we’re honored to work with partners who rely on us for cutting-edge fintech solutions. Here’s what one of our partners had to say: “Fintech360’s innovative technology and unwavering support have transformed our approach to financial operations. Their team is responsive, proactive, and always ready to guide us through complex challenges. With Fintech360, we’ve streamlined our processes and achieved remarkable efficiency gains.” We’re proud to be a part of our partners’ success stories. Ready to see how Fintech360 can elevate your business? Let’s connect and make it happen. #Fintech360 #PartnerTestimonials #InnovationInFinance #FintechSolutions

While data is important in marketing, telling a good story to promote your brand or building a community can help foster trust and connection more than just facts and figures. Thanks Inviso for letting me share a few of my insights I’ve learned throughout my career.