Content Stadium’s Post

"If you want to go fast, go alone. If you want to go far, go together." – As Stijn Vermoere, Commercial Director from Club Brugge said, I couldn't agree more. This quote perfectly reflects the core values we live by at Shikenso: -collaboration -shared vision -and the drive to achieve extraordinary things together. We are beyond excited to partner with one of Belgium's most iconic football clubs, Club Brugge. Not only are we proud to support them in their national competitions, but this season, we’ll also be joining them on their UEFA Champions League journey! What makes this partnership truly special is our shared passion for innovation. Club Brugge, an icon in European football, also leads the way as a pioneer in technology and sports innovation, making them the perfect partner for us. Together, we’re leveraging cutting-edge AI solutions to elevate sponsorships to a new level, providing real-time, data-driven insights that will drive value for the club and its partners. This is just the beginning, and we’re ready to go far—together. Read More: 👉 https://lnkd.in/e6t5GFZ9 #SponsorshipSuccess #MeasurableFact #ClubBrugge #UEFAChampionsLeague #SportsTech

🚀 News from the world of sports this week! 🌟 New and exciting partnerships, incredible new sports stadiums seeing the light of day, this week in "Sport World News" find out more about: ---> 1. Exclusive alliance between Lamborghini and Babolat: Introduced a padel racket that combines speed, technology and design. Limited to 50 pieces worldwide! ---> 2. Transformation of Real Madrid's Santiago Bernabeu: A technological marvel that sets new standards for global sports facilities. Scroll below to find out more details about this week's news 🏆 What do you think about these innovations? Let us know in the comments! #SportsInnovation #LamborghiniBabolat #SantiagoBernabeu

💸 𝐌𝐨𝐧𝐞𝐲 𝐢𝐧 𝐌𝐮𝐧𝐢𝐜𝐡 💸 📈 FC Bayern München make history this year, with an annual turnover exceeding $1 billion for the first time in the club’s history. Total profit rose by an impressive 15% to $66.2 million, while net profit climbed 21% to $45.5 million. 🌍 A key driver behind this success is their unparalleled membership program, boasting 382,000 members, the largest of any club worldwide. 📈 This achievement also reflects the Bundesliga International GmbH’s broader growth, with commercial revenue increasing by 19% last season to nearly $1.89 billion and broadcast revenue rising by 10% to approximately $1.58 billion. Finally, a large contributing factor in this, is the leagues leading game attendance averages, which was at 42,966 spectators per match in the 23/24 season, and an average stadium utilisation of 92%. 🏟️ Even in these standards, Bayern excels, selling out the 75,000 seat Allianz Arena in every home game in the 23/24 season, as well as being on track to do the same this year. ❌ 🏆 What makes these figures even more impressive is that they were achieved during a trophyless season, Bayern’s first since 2011/12, and under Germany’s strict ticket pricing regulations, which limit revenue from ticket sales. These results display the power of fan engagement and serve as a powerful reminder to clubs and rights holders: prioritizing fans and maintaining strong community ties can deliver extraordinary financial and organisational success. #SportBiz #SportBusiness #Football #Bayern

One Million Fans Welcome Copa del Rey Winners Athletic Club 🏆⚽ Bilbao welcomes heroes on special boat The popular festival in Bilbao after the cup win reaches its climax this Thursday. After forty years, La Gabarra, a special Athletic boat, was brought out of the stable to welcome the players. It resulted in beautiful images. Definitely the best fandom for a club #UniqueintheWorld 🦁🏆🤍❤️ VC🎥: EITB #socialmedia #linkedin #digitalmarketing #marketing #branding #personalbranding #digitalmarketing #creativity

From the pitch to the digital realm, Real Madrid C.F. continues to lead the way in sports innovation and fan engagement! Discover how the club is revolutionizing the fan experience with cutting-edge technology and setting new standards in the industry. Hala Madrid! Follow us for more creative works. #RealMadridCF #HalaMadrid #SportsTech #Esports #football #LaLiga #UEFA #UEFA2024 #branding #marketing #Bangladesh #marketanalysis #businessanalysis #marketingnews #BusinessInsights

"85% of the stadiums, venues and structures used in the Olympics are currently still in use"."How are they used, were they new structures and what happened to the 15% of venues that have fallen into disuse?"... #olympicgames #paralympics #paris2024 #2024parisolympics #sportandsociety #olympics24 https://lnkd.in/gEqvqhRg

𝗦𝗧𝗔𝗥 𝗯𝘆 𝗔𝘂𝗰𝘅𝗶𝘀 @ 𝗥𝗼𝘆𝗮𝗹 𝗔𝗻𝘁𝘄𝗲𝗿𝗽 𝗙.𝗖. ➡️ 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗡𝗼𝗺𝗶𝗻𝗮𝘁𝗶𝗼𝗻! 🌍🏟️ We are proud to announce that Royal Antwerp F.C. has been nominated for the ESSMA - European Stadium and Safety Management Association Industry Awards in the Sustainability category 🎉 The Sustainable Tracking of Assets for Reuse (STAR) initiative at RAFC uses #RFID technology to manage reusable cups, addressing European Single-Use Plastics (SUP) regulations and achieving an impressive 98% return rate for reusable cups, drastically reducing plastic waste and improving operational efficiency Key features include: 🔍 RFID tracking for precise asset management 💰 Deposit system where the deposit is automatically refunded upon return 🤖 Automated processes to minimize manual labor Through the STAR initiative: ♻️ 1,000,000 single-use cups have been eliminated 🌍 Saving 7 tons of plastic waste per season 📈 Achieving a 98% return rate This project sets a new benchmark for sustainability in sports, showing how technology can: ⚡ Drive positive environmental impact 🎉 Enhance fan experiences 👉 𝗘𝗦𝗦𝗠𝗔 𝗺𝗲𝗺𝗯𝗲𝗿? 𝗖𝗮𝘀𝘁 𝘆𝗼𝘂𝗿 𝘃𝗼𝘁𝗲 𝗮𝗻𝗱 𝗵𝗲𝗹𝗽 𝘂𝘀 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝘁𝗵𝗲 𝘀𝘁𝗮𝗱𝗶𝘂𝗺 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 https://lnkd.in/dfBmwgkr #sportssustainability #ecofriendly #fanexperience #innovation #circulareconomy #sustainability #reusablecups #convenience #industryinsights #venues #eventcatering #stadiums #automaticrefund #engineering #automation #technology #rfid #aucxis

Reports suggest RedBull (RB) has entered negotiations with Torino FC Unpicking RB aggressive strategy in 24 Torino FC * Ownership - Cairo Communication holds 100% of Torino FC * Urbano Cairo founded Cairo Communication in 2000 * Cairo Owns 51.81% stake in Cairo Communication through U.T. Communications & UT Belgium Holding, valued €167m * Interesting Amber Capital (AC) owns shares in Cairo Communication & AC has its own MCO including Italian side Paldova.  * Torino valued $108m, purchased for $10k 2005 Urbano Cairo * Cairo Communication acquired majority share in RCS MediaGroup, which owns Gazzetta dello Sport * Started his career as a personal assistant to Silvio Berlusconi (former prime minister & former owner of AC Milan) at Fininvest * Implicated in the The Mani Pulite (Italian for "Clean Hands") investigation - a judicial inquiry into political corruption during the 90s. * Cairo received a 5mth suspended sentence for misappropriation & false accounting * 24/25 marks their 13th consecutive season in Serie A under his stewardship * Granata fan associations have grown frustrated citing no team investments and selling 2 young prospects Alessandro Buongiorno & Raul Bellanova this summer. * RB has reportedly met Cairo 3 times, suggesting serious discussions have taken place * RB signed a 1yr sponsorship deal with Torino for 24/25 season, marking its first partnership in Serie A * RB suggested plans include buying Stadio Olimpico, giving Torino ownership as opposed to renting These deals would be separate, RB potential takeover would stand alone RB 24 club investment strategy - Unpicking Paris FC * Oct RB to acquire 15% in Paris FC (France) * 11 players in the France squad that lost the 22 World Cup final were from Paris. * In total, 30 players from the 22 World Cup were born in the Paris area, suggesting Paris is a super hotbed for talent. Although PSG provides major competition up until 2022 only Mbappe came from the region. 2023 PSG changed strategy moving away from global superstars to acquiring top french talent. Omiya Ardija FC * Aug RB acquired 100% of Japanese T3 team Omiya Ardija * Japan also has a talent pool , 100+ players now applying their trade in Europe top leagues * WC98 zero players played in Europe, WC22 - 22 out of 26 squad played in Europe * Japan is now considered the leading exporter of soccer talent in Asia. * Aligning RB philosophy with Japan philosophy could be very productive. Leeds & Torino * Having clubs within top leagues enables RB to sale players at high end values * RB only sold Erling Haaland for €20m (Salzburg to Dortmund) 2020, part driven by covid but also driven by the market he was applying his trade in (Austria) * Since 2017 RB has generated €1bn+ in transfer fees from Salzburg & Leipzig alone, markets experts predict that if these players where in Top leagues before being sold RB could have generated another €300-400m #Multiclubownership #footballbusiness #footballfinance

Heart break for England yesterday, but a huge day for Spanish sport with a Wimbledon title and a fourth European Football Championship. Throughout Euro2024 we have been closely following the fortunes of the event’s major car brand sponsor, BYD EUROPE. Chinese manufacturer BYD was almost unheard of in Europe a year ago (with just 0.02% car market share in June 2023), but they have been steadily growing their profile since then and their sponsorship of this tournament was a major statement of intent. Our analysis during the tournament showed that match days corresponded with spikes in Google search interest for the brand. Including match days, tournament sponsorship correlated with an 89% uplift in search interest for BYD across the Big 5 European markets (blue line on the chart below). However, if we analyse the net effect throughout the tournament, the uplift in interest was only 35%, what's more in the last two weeks of the tournament this had declined to be very close to the pre-tournament trend (green line below). We will be releasing a more in-depth analysis of this performance for our clients in the next couple of weeks where we will go deeper into how successful their sponsorship was in driving greater engagement across the brand’s digital channels and in which markets it was most effective. Follow Sophus3 to receive future insights, or get in touch to learn more about our analytical services and engagement technologies. #automotivemarketing #sponsorship #euro2024 #evs #electricvehicles #automotiveindustry #analytics

𝗔𝗖 𝗠𝗶𝗹𝗮𝗻 𝗮𝗿𝗲 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘀𝗶𝗻𝗴 𝗳𝗮𝗻 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 ‘𝗖𝗹𝘂𝗯 𝟭𝟴𝟵𝟵 𝗳𝗿𝗼𝗻𝘁 𝗿𝗼𝘄 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲’, 𝗮 𝗳𝗶𝗿𝘀𝘁 𝗳𝗼𝗿 𝘁𝗼𝗽 𝗰𝗹𝘂𝗯𝘀 𝗶𝗻 𝗘𝘂𝗿𝗼𝗽𝗲. Insights from Deloitte on fan experience highlight the pivotal role features such as these have in modern stadia. Today, stadiums compete on a playing field that includes: 🏠Personal identification with the team 🏟️ The ability to have experiences that are unique to the stadium 🎵 Live entertainment before, during, and after the game 👭The opportunity to sit with fans who share their interests (https://lnkd.in/etx8-eCU) https://lnkd.in/eWAJdT_D