Conversant’s Post

For folks who missed our webinar yesterday by Christina Sookram on Be Seen, Be Heard: Building Your Brand As A Leader, here is the recording: https://ow.ly/4Mzn50QWjTq #TechLeadership #WomenInTech #Womenshistorymonth #womenempowerment #womeninbusiness #EmpowerHer #WomenInLeadership #WomenInTech #PodcastSeries #WomenPodcasters #EmpowerWomen

Suppose you're looking for a podcast that can help you improve your productivity, communication skills, and work-life balance. In that case, you should definitely check out this amazing episode by Cari Nuehoff. It may be lengthy, but it's packed with valuable insights on how to avoid pseudo productivity, set healthy boundaries, manage your emails, prioritize family time, and most importantly, stay true to yourself. Trust me, this podcast is a game-changer! great wisdom on productivity, psuedo productivy, boundaries, emails, communication, family, and being you! https://lnkd.in/e_bAsM3Y

Your story matters. Before you had a 'brand story', you had a personal purpose story. But you feel like it would be selfish to spend time discovering your own personal story (and maybe not even helpful) when you have a business to take care of and people to lead. But your personal story is the foundation for the purpose you bring to your work today, without it, your focus will fade. While we're all out here trying to figure out what BRAND STORY will hit, captivate, and connect with my ideal audience - we're losing sight of our own identifying transformation stories. Your story is what clarifies YOUR purpose, YOUR passion, YOUR why, YOUR mission. That's why I'm hosting a free workshop on Friday, November 15th To help impact-driven leaders, like you, discover and develop your personal purpose story, with one simple structure. https://lnkd.in/gHDw6xrH Click the link to register, and I'll see you in the room where the magic happens!

I had the privilege of joining #WatertightWednesday roundtable a couple of weeks ago and you can listen to the podcast below. Around the 40 minute mark I discuss the need for marketing to often prove it's worth and what I think on this. #Marketing #StrategicMarketing #MarketingMeasurement

**New podcast available** We had such an interesting and insightful discussion last week at our marketers' roundtable. The topic was 𝑯𝒐𝒘 𝒕𝒐 𝒔𝒉𝒐𝒘 𝒊𝒎𝒑𝒂𝒄𝒕 and we chatted about quick wins and long term successes and which was appropriate in what situations. Some key themes emerged: ➡️ Volume metrics might show quick wins, but not necessarily quality. ➡️ Conversion rates from one step to the next in a customer's journey are more indicative of quality. ➡️ The importance of managing metric expectations from the outset. As someone there said: "a really valuable discussion". If your marketing plan has ever been challenged on the 'so what' front, it's well worth an hour of your time. https://lnkd.in/evFTaMW3

**New podcast available** We had such an interesting and insightful discussion last week at our marketers' roundtable. The topic was 𝑯𝒐𝒘 𝒕𝒐 𝒔𝒉𝒐𝒘 𝒊𝒎𝒑𝒂𝒄𝒕 and we chatted about quick wins and long term successes and which was appropriate in what situations. Some key themes emerged: ➡️ Volume metrics might show quick wins, but not necessarily quality. ➡️ Conversion rates from one step to the next in a customer's journey are more indicative of quality. ➡️ The importance of managing metric expectations from the outset. As someone there said: "a really valuable discussion". If your marketing plan has ever been challenged on the 'so what' front, it's well worth an hour of your time. https://lnkd.in/evFTaMW3

Business owners in SME businesses very often don't see themselves as leaders. They also confuse management with leadership and the two are different and both necessary for a successful business. On this podcast recording with David Deane-Spread, David gives us lots of insights and ideas around ledership in business. Watch and list here or visit my podcast "Business Ready For Sale".

🔑 Why Listening is the Secret Weapon Every Digital Marketer Needs 🔑 In this fast paced world, it’s easy for me to get caught up in analytics, content creation, and campaign execution. The real game changer? Listening. By listening carefully to our audience, the market, and even our competitors, we uncover what truly drives results. Listening, can make the difference between a campaign that barely converts and one that goes viral. Today, I’m listening to an episode of a podcast that breaks down one of the most groundbreaking business books ever:  Blue Ocean Strategy. If you’re looking to: Create uncontested market space Outpace your competition Unlock untapped potential Then this episode is a must-listen. 🎯 Don't miss it! Check it out here: https://lnkd.in/d97MN7AJ Now, my question to you is: how do you incorporate listening into your marketing strategies? #DigitalMarketing #MarketingStrategy #CustomerInsights #BlueOceanStrategy #MarketingTrends #Innovation #AudienceEngagement #ContentCreation

As a skill, managing up can do more for your career than simply 'networking' ever could—and this episode shows you how. Learn to manage up and achieve success in the workplace with any type of boss with leadership coach and author, Mary Abbajay. https://bit.ly/44Mnpdq

Research shows that high-performing teams set aside time for information gathering and analysis rather than jumping straight to solutions. Enhance decision-making by asking the right questions. Finding out the "who, what, where, when, and why" helps identify patterns that point to a root cause. For more social selling and LinkedIn tips, check out my Straight to Business Podcast. https://lnkd.in/g_gGQF3F #PersonalDevelopment #AnalyticalThinking #ProblemSolving https://lnkd.in/ghWbrXts