The Convrt Awards’ Post

We are celebrating Hirsch & Mann for their win in the Digital Signage & Content category at the 2024 Convrt Awards for their innovative project: "Infinite Dreams." 🏆 Learn more about their entry below… Infinite Dreams is a real-time generative artwork initially created for H&M’s newly refurbished flagship store in Regent St, London. It is showcased on a large-scale LED canvas spanning two stories in the central atrium space. The animations are inspired by shimmering fabric floating in the air, resulting in bold and colourful backdrops. The dynamic canvas engages with customers as they move between the store floors on the escalator, by tracking their movements through a series of ceiling cameras and translating them into rippling trails across the artwork.This unexpected interaction allows customers to establish a stronger connection with the retail space, leaving behind their ephemeral mark on the wall - thus incorporating them into the architecture itself. As a permanent artwork, Infinite Dreams has been designed to continuously change in line with seasonal campaigns and collections, reinforcing the in-store experience for customers over time. The most recent installation of the artwork was at H&M’s flagship store in Barcelona in May of 2023. Visit convrtaward.com for a full list of 2024 Winners The 2025 Convrt Awards are opening soon. Stay tuned! #Convrtawards #retail #ecommerce #retailtech #innovation #convrt #retailaward #tech #retailtech  #customerexperience #retailexperience #retailrewards #digitalsignage #signage #retailsign #retaildisplay #digitalcontent #digitalsignage #retailcontent #digitalcontent #storedesign #storedisplay #retailart #flagshipstore

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