The Convrt Awards’ Post

Congratulations to Kraft Heinz for earning the Silver Win in the AI Integration category at the 2024 Convrt Awards with their project, "Kraft Heinz: Revolutionizing Freight Sourcing." Learn more about their entry below… The Challenge: Kraft Heinz, a leading retail CPG company, faced a significant challenge in optimizing its freight sourcing process. Their traditional Lane Weighted Average (LWA) system relied heavily on manual analysis and outdated data. The Solution: Recognizing the power of data and AI/ML, Kraft Heinz embarked on a transformative journey. We designed a groundbreaking AI/ML model to revolutionize freight sourcing, developed over the course of 9 months. This solution optimizes Kraft Heinz's freight sourcing across their worldwide operations. This project exemplifies the transformative power of AI/ML in solving complex logistics challenges. The predictive model serves as a blueprint for organizations seeking to leverage AI/ML for tangible business benefits.  By driving data-driven decision-making, operational efficiency, and a competitive edge, Kraft Heinz is positioned for continued success in the dynamic global marketplace. Visit convrtaward.com for a full list of 2024 Winners Get ready to make your own mark – the 2025 Convrt Awards are approaching! #Convrtawards #retail #ecommerce #retailtech #innovation #convrt #retailaward #tech #retailtech #retailai #ai #aiml #freightsourcing #retailsolutions #globalfreight #retaileffiency #globalmarketplace #aitech #aisolutions

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