🚨VERSUS Presents: The Future of Football 2024 🚨 At the start of every year, we speak with 500+ members of our community and get their perspective on five of the most important issues facing football, culture and society over the coming 12 months. 1. Fan Culture in Women’s Football ⚽️ 2. Gen Z and Mainstream Media 📲 3. Pro Ballers as Cultural Catalysts ⚡️ 4. Football as a Force for Good ✊ 5. Americanisation of European Football 🇺🇸 The scale and significance of our research has grown each year and it’s probably my favourite project! We take these insights and put them to good use, laying the roadmap for how our creative and commercial teams will move forward in the year ahead. It’s been insightful hitting the road with Johnny Kay - at home and abroad - over the past few weeks sharing our results with a wide range of clients, partners and friends of the brand. Our leadership team are now available for interviews, coffees or speaking requests to talk through the contents of our report. If you want to find out how football is changing, and where you can play a part in 2024, there’s no better place to start.
This looks amazing !
Sounds great guys ✨✨