Danny Orleans - Corporate Magician for Trade Shows’ Post

Ever seen a red, white and black Ryder logo on a 🚚 truck? Of course you have! And I did too -- over and over again at Manifest: The Future of Supply Chain & Logistics earlier this month. Read on and you’ll see how Ryder System, Inc. captured my attention at the trade show. ⛳ I was surprised to learn that Ryder is so much more than a truck rental company. They are a leader in supply chain, ⛓️ dedicated transportation, 🚛 and fleet management solutions. And they had one of the biggest and most active booths at the show. Why? They took an all-too-common trade show activity and put it on steroids. It was so much more than your typical, boring, one-hole mini-golf. 🏌️ Check out the video. 🎦 The custom 3-hole ⛳⛳⛳ course was filled with miniature Ryder trucks, ramps, branded cardboard boxes 📦, moving tools 🔧 and gears, ⚙️ gasoline cans and all things transportation. Granted, I’m a huge fan of miniature golf, but the fun and oh-so-different design of this trade show booth made every passerby smile 😀 at the least, take a pic, or ask questions about the brand. Check out the video. At the end of it, you’ll learn about a branding coincidence that pulled the entire concept together. A decidedly different booth, with a live, interactive activity, that creates a fun challenge for the attendee means more 🗣️ conversations with more booth visitors 🧑🦳🧑🦲👩🦰🧕👩👴 If you came upon such a visually appealing booth at a trade show, would you play golf, take a pic, or ask if you could have a free mini-Ryder Truck to take home? #experientialmarketing #exhibitmarketingstrategy #manifest2024 #rydertruck #logistics #supplychain