CoryWest Consulting ~ Fractional CMO | Digital Marketing PR Consulting | AI ChatGPT Strategy’s Post

As experts in B2B Digital Marketing and Social Media, we want to engage you in this community so we can inform you of the latest trends and technologies in the space. What do you want to hear from us? The more you let us know about your interests the better we can make this feed provide value. B.brand Agency is a boutique strategic communications consulting firm. We have a track record of success in building brands and helping drive growth for industry-leading global businesses. We have managed numerous product launches, created successful brands, and led public relations campaigns on a global basis for a long time. With an emphasis on Digital Marketing and Social Media we assist clients with branding, website design and development, event management, and public relations to build awareness and generate high-quality leads to achieve new levels of growth. #socialmedia #digitalmarketingagency #agencylife #plastics #manufacturing #industrial #greaterboston #entrepreneur #womeninbusiness #business #communications #strategiccommunications #consulting #marketingconsulting #brand #B2b #b2bmarketing

Thank you, Gabriele Grikstaite for your insightful article on using Smart Marketing to build your smart growing businesses that bring profit. Marketing is no longer just a department—it’s a growth engine. Here’s why: • Businesses that prioritize marketing see up to 2.5 times higher revenue growth. • Marketing fuels everything from customer acquisition to brand loyalty. How are executives staying ahead? 1. Data-driven strategies – Using data to make smarter marketing decisions. 2. Customer-centric messaging – Speaking directly to the needs and desires of your audience. 3. Digital transformation – Embracing new tools and platforms to stay competitive. The key? Aligning your marketing with broader business goals to drive measurable impact.

"The art of communication is the language of leadership." – James Humes Effective leadership often involves thinking outside the box and embracing strategies that others might overlook. This is particularly true in marketing, where a blend of traditional and modern techniques can create powerful results. I vividly remember a pivotal moment in my career that underscored the importance of offline reach strategies. A few years ago, our company was facing stiff competition in a saturated market. Digital ads were becoming increasingly expensive, and our ROI was dwindling. We decided to reinvest in offline marketing. We launched a personalised direct mail campaign, hosted local community events, and partnered with influential local figures to build stronger connections with our target audience. The results were astounding. Not only did our brand visibility increase, but we also saw a significant uptick in customer loyalty and sales. This experience taught me the invaluable lesson that offline marketing strategies, when executed correctly, can complement and enhance digital efforts. Not only can it work locally, these kind of campaigns can be rolled out nationally and internationally. I was able to increase my reach to target the US and Europe from London, very effectively. In my latest video, "Discover the 5 secrets top brands use to excel with offline reach strategies!", I delve into the strategies that helped us turn the tide. You'll learn about integrating offline and online marketing, the power of personalized direct mail, the importance of local events, engaging multiple senses, and the impact of high-quality print materials. 📽️ Watch the full video here: https://lnkd.in/e2BmwGxe Discover the 5 secrets top brands use to excel with offline reach strategies! How have offline marketing strategies played a role in your business success, and what challenges have you faced in integrating them with your digital efforts? I am looking forward to hearing your insights and stories!

Is your marketing team feeling stretched thin? Here’s how to leverage internal support and an external agency for success. - For larger companies, a hybrid marketing solution often proves to be the most effective. Here’s why combining internal support with an external agency can be a game-changer: → Internal-external collaboration. Having one or two people on-site who work closely with your agency can significantly enhance efficiency. Their role is to coordinate with the agency, ensuring that all necessary resources and information are available to execute campaigns effectively. → Shared workload. Internal team members can help the agency by gathering assets, setting up interviews, and managing other tasks that require on-the-ground knowledge. This collaboration allows the agency to focus on strategic execution, reducing the burden on your internal team. → Mutual value. The internal team benefits from the agency’s expertise, while the agency gains invaluable insights and support from those on the inside. This partnership can relieve overworked internal staff and bring a sense of relief and renewed energy. Combining the strengths of both internal and external resources can lead to more effective marketing outcomes.

Ever sat in a meeting where your client casually mentions they're "exploring options with other agencies"? - - - - After so many years of running a PR agency, and working with various clients, one thing we have learned is that the client-agency ecosystem is more nuanced than most realize. The client-agency dynamic is like a complex dance where everyone's trying to lead. As someone who's been on both sides of the table, here's what I've learned: The reality is that most clients work with multiple agencies - creative, digital, PR, media buying - you name it. Each agency believes they should be the "lead" agency, fighting for a bigger slice of the budget pie. But here's the truth: This territorial behavior hurts everyone. •Clients get fragmented strategies •Agencies waste energy on turf wars •Campaign effectiveness suffers •Time gets wasted in ego battles •Budgets get stretched thin The solution? It starts with agencies adopting an abundance mindset. When we focus on complementing rather than competing, magic happens. Some of our best work emerged when we collaborated with "competitor" agencies, each bringing unique strengths to the table. For clients - clear swim lanes and transparent communication are key. When agencies understand their role and value, they stop playing defense and start delivering their best work. Success in modern marketing demands collaboration, not competition. What techniques have you used to improve multi-agency collaboration? Share your insights below 👇

👶👩💼 What do a 2-year-old and an experienced marketer have in common? Both think they can do it all on their own, but the truth is, everyone could use a little help ;-) In my latest contribution to a #Forbes expert panel, I give my 2 cents a topic many marketers shy away from—the need for an outside consultant to support their team. From gaining fresh perspectives to filling temporary knowledge gaps and assisting with global brand expansion, here are 14 perspectives from esteemed marketers on why (and when) bringing in an outside consultant might be just what your marketing team needs. Any other ideas that weren't covered? Do tell in the comments... https://lnkd.in/dK4pCB5i

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Introducing Cloudcomms: Streamlining Communication and Marketing with Cloudathlete At Cloudathlete, we know that clear and timely communication is key to running a successful sports organisation. That’s why we’ve developed Cloudcomms, our powerful communications module designed to handle both broadcast and marketing communications with ease. With Cloudcomms, you can quickly and automatically connect with your members. Whether you’re sending urgent updates, event reminders, or critical information, broadcast communications ensure your message reaches the right people at the right time. Automated triggers mean that important notifications, like schedule changes or membership renewals, happen seamlessly – keeping everyone informed without extra work. For marketing needs, Cloudcomms enables you to design professional-standard campaigns and newsletters that reflect your organisation’s brand. From seasonal updates to targeted promotions, Cloudcomms offers the tools to craft eye-catching and engaging communications that drive results. What sets Cloudcomms apart is its automation. With our logic builder Admins can set customised workflows and triggers based on user activity. Whether welcoming new members, recognising key milestones, or automating renewals, Cloudcomms ensures your communications are always timely and relevant. With Cloudcomms, your organisation has everything it needs to manage both operational communication and high-level marketing—making your outreach more efficient and effective. Ready to take your communications to the next level? Contact us today to see how Cloudcomms can support your organisation.

If one more person says PR = Press Release (throat punch). Public relations is more than just press releases. Here's how it can drive real business results: ✅Increases visibility in key publications ✅Builds brand awareness and credibility ✅Supports lead generation efforts Case study: We helped a client earn over 100 executive interviews and 300+ thought leadership pieces in leading industry publications. For more insights on why marketing leaders are leaning into PR, read 👇👇 https://hubs.la/Q02G-VyP0 How are you leveraging PR in your marketing mix? Ideally, it’s part of your integrated strategy. If not, let’s talk.

Two days ago, I attended the FINN webinar titled "Beyond Performance: Trends in Digital Marketing, 2024". As a big fan of their blog posts, I found the webinar to be equally informative and insightful.🤌🏻 What did I take away from this webinar? In short, beyond performance marketing lies brand building! While this concept is familiar to marketers, it may not always receive the same level of attention from CEOs. The speakers, Raf Weverbergh and Ruben Ceuppens, emphasized that brand building is no longer just a long-term goal, but an essential investment for creating a strong brand image and driving sales. The ultimate aim of budget allocation towards activities is to enhance the brand image and increase popularity among the target audience, ultimately leading to increased sales. As a communications expert, I have always struggled to make the team believe that even though I cannot directly increase sales, these planned activities are important.😮💨 Most of the time, they viewed PR and communications as unnecessary, fancy steps in campaign planning. However, investing in communications and branding is crucial for the company and helps build trust in the process. Another challenge I face is measuring the success and quality of our activities. Setting only one KPI is not convincing to other teams.🤷🏼♀️ However, I learned from the webinar that REACH is the most important KPI for brand building. After taking various courses, reading articles, and gaining experience in setting goals for the communications and PR team, I still find the concept challenging. I believe there is always room for improvement, so I am committed to delving deeper into this concept. The webinar concluded with an excellent quote: “Do both.” This means integrating both performance marketing and brand building—don't skip one for the other. Thank you, FINN, for organizing the webinar. I look forward to more insights from you soon!☺️