Coty’s Post

From ₹2 Lakh to ₹60 Lakh: The Fashion Brand Playbook We took a fashion brand from ₹2 lakh MRR to ₹60 lakh MRR in just months. The secret? Testing EVERYTHING. We started with an AOV of ₹1300, stable ROAS of 5X, and no room for shortcuts. Audiences? Tested. Creatives? Switched up. Influencers? Analyzed to the T. Products? Rotated. It wasn’t magic—it was relentless experimentation. Result? Consistent growth month after month. Along the way, we cracked the formula for scaling brands with paid media: 1️⃣ Build a product people want. 2️⃣ Partner with influencers who connect. 3️⃣ Scale strategically with paid media. This wasn’t just a client win—it became our playbook for scaling brands. Biggest lesson? Testing isn’t just a phase—it’s the strategy. #paidmediastrategy #paidmediaexpert #performancemarketing

Is Halsey's new album rollout the next 'Brat'? In my latest for Undivided Attention, I explore how Halsey is vying for social media supremacy, one pop icon at a time, and what happens when the concept isn't "concepting." Plus: How beauty brands like Glow Recipe are positioning consumers as the new influencers; Mountain Dew's fresh new logo by the great Mauro Porcini; and YouTuber/entrepreneur @Emma Chamberlain for luxury fashion house Jean Paul Gaultier. Check the link in bio! #socialmediamarketing #musicmarketing #beautymarketing #fashionmarketing

This week, we explored Horecava 2025, a hub of innovation and collaboration in the food and drink industry. It was inspiring to see brands showcasing their identities, adopting new #trends, and enhancing their market presence. At Influentials, we value authentic storytelling through partnerships between brands and influencers. Interested in leveraging UGC and micro-influencers for your brand? 📲 #horecava2025 #food #amsterdamRAI #UGC #influencermarketing

Adanola signing Kendall Jenner was not on my 2025 bingo card! 😲 The activewear market feels overwhelming right now, with so many brands vying for attention. Most seem to follow the same formula: using fitness influencers to market their products. Over the past few years, we’ve seen a shift away from traditional celebrity endorsements towards more relatable figures—people who make you think, “If they can do it, so can I.” That’s why Adanola’s choice to partner with Kendall Jenner feels so unexpected. Think about brands like TALA and Oner Active, where founders like Grace Beverley and Krissy Cela double as influencers, or Gymshark’s return to its roots, featuring ripped fitness personalities. So why go for a global celebrity like Kendall Jenner? Sure, it’s bold (and probably not cheap), but sometimes the riskiest moves pay off. Judging by the buzz this campaign is already generating, it looks like Adanola might be onto something big. What do you think? Is this the kind of move that takes a brand to the next level, or are we heading back to the celebrity-dominated campaigns of the past? #adanola #marketing #marketingstrategy #disruptivemarketing

The best-performing influencer campaigns aren’t last-minute… they’re strategic! We just helped a haircare brand achieve their HIGHEST ORGANIC REACH in an influencer campaign in the history of the brand. 💈🎀💇♀️ If you’re launching a new product, seasonal push, or brand expansion, here’s why planning ahead matters: ✔️ Secure the best creators before competitors do ✔️ Build an influencer strategy that actually converts ✔️ Leverage data-driven insights to maximize ROI We’re working with some of the best beauty influencers in Europe right now. Ready to plan your next campaign? Let’s chat. #HairCare #InfluencerStrategy #BrandGrowth #HairCare #hairbrand #BrandMarketing #Marketingcampaign #InfluencerMarketing #CreatorEconomy Video by one of our fab creators Alex Thomas

Thrilled to have Ming Hao Cheong, our team’s creative genius, to kick off the latest episode of #CoffeeChatsWithAndrea! He’s dropping some great insights on how FMCG brands can leverage influencer marketing to achieve success.👏 In a competitive FMCG landscape, it’s crucial to stay ahead by embracing new trends to spread your brand message effectively. With big events on the horizon, as Ming Hao mentioned, there are countless ways to work with influencers and hit your campaign goals. Watch till the end to catch us in the 'this or that' challenge. Spoiler alert: Ming Hao, our Gen Z rep, actually prefers in-store shopping for FMCG. Who knew?🤣 Drop your thoughts on the questions in the comments! #RealTalk #FMCG #InfluencerPartnership #BrandSuccess #InfluencerMarketing #PartipostMY #Malaysia

Did you know Sézane achieved $29.7M in Media Impact Value® (MIV®) this October? The holiday season is not just about sales, it’s a chance to build lasting impact for your brand. With marketing investments at their peak, how can you ensure your strategies deliver ROI? Success lies in leveraging the five key Voices—Media, Owned Media, Influencers, Celebrities and Partners, that shape consumer perception. In our latest ABM rankings, we analyzed five premium fashion brands that excelled in October by using the right Voices:  - Sézane: Leading the ranking with $29.7M in MIV, driven by a strategic selection of Influencer and Celebrity Voices. Collaborations with Jenna Tropea ($369 in MIV) and actress Kelly Rutherford ($89K MIV) amplified their US presence.  - Massimo Dutti: Maximized impact through Media Voice, generating $10.5M in MIV with placements in Vogue and Mujerhoy.  - Comptoir des Cotonniers x UNIQLO: Harnessed Partner and Owned Media Voices to drive $128K MIV for their fall collaboration. Are you strategically using the right Voices to amplify your holiday campaign? Dive into the full rankings → https://lnkd.in/dXSFWqBe #HolidayMarketing #DataDrivenStrategies #LaunchmetricsInsights #ABMrankings #MediaImpactValue #MIV 

Fashion Brand Goes Viral The Secret Weapon Wasn't Supermodels (But Influencers Were Pretty Close) Wondering how a fashion retail brand went from "who?" to "wow" in just a few clicks? Tiny Owl Media to the rescue! The Brand ditched the traditional runway shows and dove headfirst into the world of influencer marketing. The results? ↪ Audience Reach: 7 Million + ↪ Audience Engagement: 300k+ ↪ Cost per reach: Less than ₹0.35 Want to check out the full case study? 👉 Like this post. 👉 Comment "FASHION" (Connect with me for DM access). 👉 Follow + Hit The 🔔 Icon for updates. #influencermarketing #fashionretail #successstory #growyourbusiness #Contentmarketing

🤔 Are influencers key to rebuilding Britain’s high streets? The answer is a resounding YES. Manuel Albuquerque, CEO & co-founder of Primetag, explains it in MediaCat Magazine: According to PwC, 14 stores close every day on Britain’s high streets, and with half of retail sales moving online, many predict the end of physical retail. But Influencers are actually part of the solution. As brands explore an omni-channel approach, influencers have shown their impact goes far beyond screens. With 70% of ROI in stores, their ability to attract customers and revive high streets is becoming an essential pillar for physical retail. 🛍️ Connecting these digital creators with the in-store environment isn’t just a trend; it’s a forward-thinking strategy to re-energize retail in a hybrid world. Read the full article: https://lnkd.in/eK29MTeT #InfluencerMarketing #Primetag #Marketing #FutureOfInfluencerMarketing