Country Road Group’s Post

Zudio: Desi Brand's Triumph Over Global Giants Who would have thought a homegrown Indian brand could outshine international fashion giants like Zara and H&M? Zudio has achieved just that. Zudio's strategic approach has been nothing short of ingenious. Their "be the face of Zudio" campaign, which leverages the power of social media influencers, has resonated with the youth. Instead of relying on celebrity endorsements, they've tapped into the energy and authenticity of young Instagrammers. How has Zudio managed to thrive in such a competitive market? Affordable Luxury: Zudio's commitment to offering stylish products at budget-friendly prices has made it a hit among consumers, especially in tier 2 and tier 3 cities. Targeted Audience: By understanding the pulse of the fast-fashion market, Zudio has been able to curate collections that resonate with their target audience. Vertical Integration: Their in-house design and manufacturing capabilities allow them to quickly adapt to the latest trends and offer fresh styles. Zudio's success story is a testament to the growing strength of Indian brands and their ability to compete on a global stage.

The Comeback of 35mm Film Photography in the Photo Production Scene has also spilled over to Streetwear Fashion Brands, led majorly by Gen-Z. The current algorithm in major social media is supporting and pushing ahead with Raw Content, be it static or videos. Gen Z Founders and Entrepreneurs have found their sweet spot of getting a photoshoot done with a Film Camera & taking their audience through the whole process of Capturing, Processing and Final shows. What is something unique you are doing which can hook viewers to your content and help you build an audience? Want a Brand Audit Done? Get on a Call with our Founder, Gaurang Agarwal. PS: How many of you even remember what a Film Camera Looked Like!? Have you ever used one? Thumbnail Credit: @PeterMckinnon #CreazionMedia #Branding #Strategy #Marketing #DigitalMarketing #FilmPhotography #Photography #GenZ #socialmedia #influencers #trending #streetwear #fashion #fashionindustry

When your style matches the art 🎨✨ My friend and I stopped in our tracks a couple of years ago while browsing art at a local museum. At the same time, we noticed that the artwork we were both looking at matched my shirt. What a coincidence 🤣 If this isn’t the ultimate photo op, what is?! Stumbling upon this photo today got me thinking: how much do aesthetics truly shape the success of influencer partnerships? In today’s fashion landscape, brands should look for influencers whose unique aesthetic resonates with their target audience and reflects current trends. When an influencer's style aligns seamlessly with a brand's vision, it creates a powerful narrative that feels authentic and engaging. Just like the perfect outfit can elevate an event, this storytelling invites followers into a lifestyle they can relate to or aspire to. I always thought Rocky Barnes and Sofia Richie had a cool aesthetic vibe. Their effortless style and ability to mix high-end pieces with streetwear have made them fashion icons. Brands like Tommy Hilfiger, Stuart Weitzman, REVOLVE, and L'Oréal have recognized this and partnered to enhance their brand narratives. Ultimately, a compelling aesthetic should enhance brand-influencer collaborations, not hinder them! It should create memorable moments, much like this shirt did. #influencermarketing #influencers #aesthetics #art

Dressing stars at the Venice Film Festival? It's pure gold! It's like putting a billboard on the moon. Everyone's looking, everyone's talking, and your brand? Well, your brand becomes more famous than a viral meme! After all, who wouldn't want to wear the same dress as a Hollywood diva, even for just one day? Here's why dressing stars in Venice means: Visibility and prestige: The Venice Film Festival is one of the most glamorous and followed events internationally. Seeing a brand on the red carpet or dressing the most famous stars instantly projects it into the fashion elite, associating it with a world of luxury, exclusivity, and style. Credibility and authority: The choice of a brand by famous actors, directors, and influencers gives the brand a credibility and authority that is difficult to obtain with other marketing strategies. Target audience: The audience of the Venice Film Festival is composed of industry professionals, fashion journalists, influencers, and film enthusiasts, the ideal target for a luxury brand. Storytelling and brand identity: Participating in such a prestigious event allows the brand to tell a story, create an atmosphere, and strengthen its identity. Every look, every detail, every stylistic choice contributes to building a coherent and memorable image. Influencer marketing: The stars who wear the brand's garments become influencers themselves, amplifying the message and reaching an even wider audience. Media coverage: Presence at the Venice Film Festival generates enormous media coverage, both online and offline, guaranteeing excellent visibility for the brand. Do you have a gown dying to be admired? Entrust it to FMB1. We'll find the perfect star to make it shine in Venice and drive fashionistas worldwide crazy. #FMB1 #VeniceFilmFestival #RedCarpet #CelebrityStyle #InfluencerMarketing

It Starts with Your Cover Photo! Here’s a tip I recently shared with my students, the cover photo is the first thing people see when they visit your LinkedIn profile. It’s like your digital first impression! But, what should you actually put there? My students at Digital Nest were wowed when I shared these ideas, and LinkedIn influencers... don’t be surprised if a few of them start replicating your style! 😉 Nikolett Jaksa: Her cover picture is pure class. With brand colors, a clean gradient, and a touch of personality by including herself in the frame—it’s hard not to admire it. Sankar Chatterjee, CEO at Decathlon Sports India, He kept it simple and strong, going for just the company logo. Sometimes, simplicity speaks volumes. Aadit Palicha, Co-Founder & CEO of Zepto, He promotes the unique selling point (USP) of his company, Zepto, right on his cover photo. It’s like a mini-billboard showcasing what makes his brand unique. Mauli Teli, CEO of Iba Cosmetics, She took the opportunity to showcase her products, making her brand feel tangible and instantly recognizable. Vedika Bhaia, Founder at The Growth Square & Social Capital, Her cover photo highlights her client count. The numbers do the talking—and they help her bring in more clients! And my own cover photo? Check it out! 😉 #linkedlncoverphoto #personalbranding

Did you know why Labubu is very expensive? Labubu art toys can be expensive due to a number of factors, including: 1.Labubu figurines are considered high-end because they are a collaboration with Pronounce, a high-end designer brand based in Milan and Shanghai. 2 Companies like Pop Mart, the maker of Labubu, can collaborate with popular brands to increase their reach and command higher prices. For example, Pop Mart has collaborated with Harry Potter and Minions. 3.Companies can partner with influencers who align with their target audience to increase brand recognition and trust. 4. Art toys can have rich backstories that resonate with audiences. For example, Labubu has a mischievous smile that hides a kind heart. 5. A global buying frenzy can occur when a celebrity posts a video of themselves with a Labubu toy. For example, a video of Blackpink's Lisa hugging a Labubu plush doll on Instagram or Marian Rivera unboxing a Labubu sparked a global buying frenzy. CTTO #CollectorsHive #arttoys #labubu #labubutrend #zimomo #zimomothemonsters #labubuthemonsters

NUDE PROJECT isn’t just another streetwear brand - it’s a movement, a community driven by artists, for artists. Starting with just €300 in a dorm room, they’ve built a global brand that challenges the conventions of fashion marketing. Unlike many brands relying on traditional advertising, Nude Project mastered the art of organic, community-driven growth. Their social media strategy taps directly into youth culture, creating a loyal following through authentic engagement on platforms like Instagram and TikTok. What sets Nude Project apart? Their rebellious designs speak to individuality and self-expression, but more importantly, they position themselves as a community of creatives. It’s not just about selling clothes; it’s about empowering a generation to embrace their true selves - unfiltered and unapologetic. Their collaboration with artists and influencers expands their reach while staying true to their artistic roots. And now, with their recent participation in Milan Fashion Week, Nude Project has officially gone from underground sensation to fashion world contender. They continue to push boundaries, proving that the combination of authenticity, creative collaborations, and bold messaging is a winning formula in today’s digital-first market. #socialmedia #unmtchdBrands

Gen Z and Luxury Brands: A Revolution via Memes and Virality! As Gen Z'ers, our interaction with luxury brands is uniquely interactive—we're not just viewers, we're influencers! Gone are the days when brands were defined by billboards. Now, it's all about viral moments on TikTok, Instagram, and Xiaohongshu. Take a viral Chanel T-shirt or a Dior mention in a hit track—these moments give luxury items a new kind of street cred that's about being relatable and fun. Even Balenciaga's meme-worthy designs like towel skirts have become must-haves, not because they're traditional, but because they're so shareable! But remember, authenticity wins. We can spot a forced meme a mile away. The future? Brands blending high fashion with internet culture, sparking creativity and viral hits. It’s not just a trend—it's how we connect and shape the brands we love. 👉 Want to keep up with how we're reshaping the face of luxury? Follow us for more insights or subscribe to our newsletter on LinkedIn. Let’s keep making luxury relatable together! 💬🔄 📷 patheticfashion #GenZ #LuxuryBrands #SocialMedia #FashionRevolution #MemeCulture #StayTrendy

At Cannes we also manage projects with European influencers and cosmetics companies. Here is our production with entrepreneur and content creator Natalia Osona for L'Oréal. Haute couture look made in Spain, red carpet makeover for the Cannes Film Festival and campaign showcasing the empowerment and achievement of the modern woman. L'Oreal Paris' strategy for Cannes It is no coincidence that the major beauty brands are present at the Cannes Film Festival. This type of event offers an unparalleled platform to position the brand in a context of luxury and exclusivity. Here are some of the key points of the strategy:   Visibility on a global scale: Cannes attracts the attention of media, influencers and celebrities from around the world. By partnering with this event, the beauty brand ensures massive and diverse exposure.   Link to glamour and excellence: The red carpet is synonymous with elegance and sophistication. By being present at Cannes, beauty brands associate themselves with these values and reinforce their image as a premium brand.   Social and influencer marketing: The chosen content creator not only lends her image and personal brand, but also extends the reach of the campaign through her digital platforms, generating real-time engagement and conversation. Natalia’s profile adds something more: she is an entreprneur businesswoman. A message for today's women Through this campaign, L’Oréal wants to convey a powerful and contemporary message: beauty is not a strict norm, it is a personal statement. The brand invites women to celebrate their uniqueness, to embrace their identity with confidence and to use cosmetics as a tool to enhance their unique essence.   The benefits of these activities at the film festivals are Emotional connection: Events like Cannes provide an environment where emotions run high, allowing brands to create deeper and more memorable connections with their audiences.   Branding reinforcement: Associated with moments of great cultural and artistic relevance, participation in a festival of this magnitude reinforces the brand's perception as a leader in the beauty industry.   Opportunities for networking and collaboration: Facilitating future collaborations and market expansion, Cannes is a meeting place for opinion leaders, trendsetters and professionals from different industries. Customer loyalty and referrals: The campaign not only attracts new customers, but also strengthens the loyalty of existing customers. It also has a multiplier effect on sales, as satisfied customers are more likely to recommend the brand to their friends and family. #influencermarketing #culture #beauty #cannes #campaign

Car Companies x Clothing Brands: The New Best Collabs of 2024? PICANTE recent collaboration with Bentley Motors has redefined what’s possible in mixing industry partnerships. They known for aligning their clothing with a luxury experience, Picante’s latest capsule with Bentley is just genius. The campaign merges Bentley’s rich heritage with Picante’s vintage edgy aesthetic, showcased through an advert featuring four individuals rushing to a restaurant to snag the last pizza only to share it. The story perfectly emphasises exclusivity, connection, and luxury. But just to add to it, the influencer campaign brought the collaboration to life with a Picante x Bentley Crew Trip. Influencers were given Bentleys for a weekend, immersing audiences in the open-road experience that inspired the capsule. This partnership shows the growing trend of brands tapping into each other’s markets to create impactful, culture-driven campaigns. Should we expect to see more of these collaborations as industries recognize the power of shared audiences and experiences? What do you think?