Coupon Keg’s Post

The most common question that people ask me 'How many times a year, without compromising the brand, should a well-maintained retail store run promotions?' A healthy retail fashion store should strategically plan offers to maintain brand value while driving sales. Here are some guidelines: 1. Seasonal Sales: 4 times a year (e.g. End of each season, Mid-year sale, End of year sale) 2. Holiday Promotions: 2-3 times a year ( e.g. Black Friday, Christmas, Easter) 3. Special Events: 2 times a year (e.g. anniversary sale, store opening) 4. Exclusive Member Sales: 2-3 times a year (for loyalty program members) In total, around 10-12 times a year. This balance ensures regular incentives for customers without compromising on the brand.

Black Friday is a fantastic opportunity to score quality clothing without breaking the bank! 🛍️ Retailers offer significant discounts, often on premium brands. This is the perfect time to refresh your wardrobe with items that usually carry a hefty price tag. When shopping, pay attention to materials and construction for durability. Make a list to stay focused and avoid impulse buys. Remember, comparing prices across sites can help find the best deals. Ultimately, smart shopping means investing in pieces that combine both style and longevity! Happy shopping! #wildlystylishfreelyyours #madewithpredisai

### Maximizing Your Wardrobe on a Budget: Long Weekend Clothing Sales Retailers are revolutionizing the way we approach seasonal shopping with enticing long weekend sales this October. An astonishing 73% off at Nordstrom on sweaters and significant discounts from J.Crew and Vuori illustrate the competitive nature of retail marketing. Not only does this provide a fantastic opportunity for consumers to overhaul their wardrobe without breaking the bank, but it also reflects a growing trend in dynamic pricing strategies that can drive both consumer engagement and brand loyalty. For industry professionals, understanding these sales dynamics can provide insights into consumer behavior and marketing effectiveness. Are brands aligning their discount strategies with consumer expectations successfully? How do these sales impact brand perception in the long-term? Share your thoughts on the balance between discount offerings and brand value.

### The Power of Strategic Discounting in Retail Macy's strategic pricing on the DKNY Cavale Stretch Booties, now available at a 58% discount from the original $119 to $50, demonstrates an effective approach to enhance consumer engagement and inventory turnover. This sale not only makes these stylish booties more accessible but also highlights how price adjustments can address both customer needs and business objectives. While a few customers noted sizing and arch support concerns, the majority appreciates the blend of comfort and versatility, making this a savvy purchase for varying fashion demands. In what ways do you think strategic discounting impacts consumer perception and brand loyalty? Do such sales influence your purchasing decisions based on perceived value versus original cost?

**Maximize Your Wardrobe Refresh with Early Black Friday Deals** As the fashion industry navigates the dynamic landscape of consumer behavior, early Black Friday sales present an intriguing opportunity for both retailers and consumers. With discounts reaching up to 50%, brands like Bloomingdale's, Neiman Marcus, and Zara are setting the stage for a prominent buying trend. Luxury brands traditionally known for exclusivity, such as Gucci and Louis Vuitton, are now accessible at reduced prices, potentially broadening their customer base. This shift is further echoed in the sustainable fashion sector, where companies like Patagonia and Reformation participate while maintaining eco-friendly commitments. For industry professionals, these sales pose an interesting question: How will early promotions like these influence consumer habits and brand loyalty in the long run? Moreover, how can retailers leverage these trends to enhance customer engagement and satisfaction?

While the dictionary doesn't necessarily list the one-time department store brand under "Retail Zombie," that's only because there's so much competition. Its new owner, Regal Brands Global, announced this week it will be bringing the Lord & Taylor nameplate back online as soon as this month, with potential wholesale product launches in the works for 2025. If you missed this, we can't blame you: who cares? L&T was once a fabled retailer, loved by its customers for its classic approach to fashion. But all kinds of bad actors — from May Co. to Richard Baker to Le Tote to Saadia Group (boy that's a long list) — contributed to its downfall. Since it closed its doors nearly five years ago, it has fallen off the shopping radar of most consumers. Add it to the sad, ever-increasing list of irrelevant brands from Montgomery Ward to Linens 'n Things to Thom McAn. This is one TRR Miss that nobody misses. #RetailNews #FashionRetail #RetailInsights

**Maximizing Prime Day: A Strategy for Value Finds and Retail Insights** Navigating seasonal retail events can present a challenge for consumers and retailers alike, but it also unveils significant market trends and consumer preferences. Vogue's curated selection for Prime Day 2024 highlights the intersection of accessibility and luxury, showcasing discounts such as the Levi's 94 baggy jeans at $49, down from $80, and Tory Burch Patos flats now at $229 from an original $328. These select deals are not just financial boons but insights into consumer behavior, hinting at a growing demand for both essential and premium products. Such events underscore the importance for brands to strategically leverage these sales periods to expand market reach and for consumers to plan purchases wisely. How are these insights from Prime Day informing your retail strategies, and what trends have you observed in response to these curated offerings?

Interrupting the Black Friday frenzy... It feels like every fashion retailer is slashing prices this season, with discounts soaring up to 80% off. This unrelenting sales push underscores a harsh truth shown in the Netflix documentary 'Buy Now': we’re producing and selling too much. Retailers often deflect blame, claiming they’re “responding to consumer demand.” And it's true, the demand for Black Friday deals remains at an all-time high—likely driven by the ongoing cost-of-living crisis, which has made shoppers even more drawn to discounts. Even Gen Z, heralded for their values-driven shopping, isn’t immune to the lure of low prices, with three in four American Gen Z shoppers expected to participate. With Black Friday firmly entrenched in the retail calendar for over half a century, it’s clear: it’s not going anywhere. The real question is: how can we do Black Friday better as a collective? One standout example for me is NINETY PERCENT Percent and their "No Rush Black Friday" initiative - Known for their unique business model—sharing 90% of profits with charitable causes and their garment workers in Bangladesh—they’ve now made a bold move to permanently reduce prices, halving them for good. - This change makes sustainable fashion as affordable as the high street. Don’t believe it? Check it out for yourself. This shift prompts an important conversation: how can brands reimagine their role in the climate crisis? Until we decouple growth from production, buying will always have a negative footprint. Ideally, we’d shop from our own closets first. But for those who need to buy, how can we get pragmatic and support brands leading the way? I’d love to hear from you: Are there brands you’ve noticed doing Black Friday differently? What are your thoughts on the state of the apparel industry and its path forward? Let’s chat!

**Maximize Holiday Shopping with Shein's Unbeatable Early Black Friday Deals** With the holiday shopping season fast approaching, Shein, the renowned global fashion and lifestyle retailer, is tackling the challenge of early demand by unveiling Black Friday deals well in advance. Starting October 21 through December 30, Shein offers discounts up to 90% on a massive selection of over 300,000 items, ranging from trendy apparel to essential tech accessories. This early access strategy not only helps consumers manage their holiday budgets but also highlights Shein's commitment to providing value and variety. Free shipping on qualifying purchases further sweetens the deal for savvy shoppers. From a business perspective, what are your thoughts on early sales launches like these? How might they impact consumer behavior and industry competition?

I’ve just shared a roundup on Instagram highlighting some incredible Black Friday and weekend sales from just a small sampling of the many talented, conscious (contemporary and designer) independent brands and retailers. So, if you’re shopping for fashion goods this weekend, consider directing your support toward independent brands that prioritize conscious production and independent specialty retailers that curate with distinct perspectives, and who champion emerging designers. This community needs our support more than ever. As we (thankfully) move back toward an era of personal style, let’s take Dame Vivienne Westwood’s timeless advice to heart: “Buy less, choose well and make it last”. She also encouraged people to “make it very personal” and to lean into personal style, the ultimate status symbol. In the comments I’ll link to my IG post where all are tagged. * A Piece Apart * By far * Christopher Esber * Ganni * Mansur Gavriel * Luisavisroma * Simkhai * Maimoun * Ririku * Lisa Says Gah * Wray * Tyler McGillivary * No 6 * France’s May * Garmentory * Sandy Liang * Intentionally blank * Assembly New York * Etica * La Garçonne Shopping secondhand is always a good move too, so if you’re shopping, also check out some sales from the key resale players and the many smaller resale curators: The RealReal , Vestiaire Collective , ThredUp , Depop , eBay . (Video via The Guardian.) #fashion #smallbusiness #independentbrand #independentretailer #retail