Gilles Argivier’s Post

Marketers: Are you focusing too much on AI and forgetting the real problem? Here's the 1 reminder you need to hear today. Focus on solving problems, not just showcasing tech. "People thought people cared about AI because it was AI, not because of how AI is going to solve my problems." Let me explain ↓ - AI is powerful, but it's just a tool. - Customers care about solutions, not the tech itself. - Lead with value, not the technology. The key is understanding your audience's pain points. Here's how: 1. Identify the real problem your customers face ↳ Understand their needs and challenges. 2. Show how your solution addresses these problems ↳ Focus on the benefits and outcomes. 3. Introduce the technology as the enabler ↳ Explain the tech later, but solve their problem first. 4. Keep the message people-first ↳ Always prioritize the customer's perspective. You don't need to lead with AI to impress. All you need is to solve a real problem. Shift your focus back to people-first marketing. Then, use AI to enhance the solution. Listen to Ali Jawin's full discussion with Mark Kilens and Nick Bennett on the biggest marketing mistakes this year and how you can correct them: 🎧 Apple: https://lnkd.in/eb-XF57u 🎧 Spotify: https://lnkd.in/eagUj7iJ 🎧 TACK Network: https://lnkd.in/et4NJN6E

Is Your Brand Ready for the future? The future of marketing is here, and it’s smarter and more personalized than ever. Say hello to AI-Powered Branding. 🔹 Imagine your brand understanding what customers want before they do. 🔹 Picture campaigns that feel like they were made just for each person. This isn’t a dream. It’s happening right now, thanks to AI. Brands like Amazon, Netflix, and Spotify aren’t just using AI to recommend products. They’re creating experiences that keep customers coming back. Here’s the good news: you don’t have to be a big company to do the same. AI tools are easier to use now. They help brands of all sizes to understand customer behavior, improve content, and boost engagement. Stop guessing and start knowing what your audience really wants. Ready to take your brand to the next level? The future is AI, and it’s ready for you. Follow Ongsho for more, stay with us. #aiinmarketing #branding #customerexperience #digitalmarketing #ongsho #businessgrowth #branding #marketing #business #AI #ai

Happy Wednesday LinkedInFams, (WritingSpree Day 79) Understanding The Future of Marketing in 270 Words: "AI and Personalization" - https://lnkd.in/dBet-x6z 📍 Enhanced Customer Insights: AI reveals hidden patterns in consumer data, providing valuable insights into purchasing decisions. 📍 Personalized Experiences: Tailored marketing messages based on AI insights create personalized customer journeys, boosting engagement and loyalty. 📍 Efficiency and Scalability: AI-powered automation streamlines marketing operations, freeing up resources for strategic initiatives. Real-World Applications: 📍 Netflix: AI recommends content based on viewing history, keeping users engaged and satisfied. 📍 Amazon: Personalized product recommendations drive sales and foster customer loyalty. 📍 Spotify: AI curates playlists based on user preferences, enhancing the music streaming experience. #AIMarketing #Personalization #CustomerInsights #Efficiency #BusinessGrowth #WednesdayWisdom #WritingSpree

𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 (AI) is no longer a futuristic concept—it's already transforming industries, with marketing leading the charge in this revolution. Businesses worldwide are embracing AI to enhance customer experiences, create more personalized strategies, and automate time-consuming processes. 🌟 𝗛𝘆𝗽𝗲𝗿-𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 𝗦𝗰𝗮𝗹𝗲 Imagine offering each of your customers a uniquely tailored experience—𝗔𝗜 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗮𝘁 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲! One of the most exciting contributions of AI in marketing is hyper-personalization. Brands can analyze vast amounts of consumer data in real time, delivering content and products that feel custom-made for each user. 🎶 𝗧𝗮𝗸𝗲 𝗦𝗽𝗼𝘁𝗶𝗳𝘆, for example. By leveraging AI, Spotify curates personalized playlists based on each user's listening habits, preferences, and past behaviors. 🌐 The future of marketing is powered by AI, and it’s already delivering results for forward-thinking brands. How do you plan to leverage AI in your marketing strategy? Share your thoughts and let’s discuss how we can embrace this technology together! The future is now! #AIMarketing #HyperPersonalization #MarketingStrategy #prospecting

𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 (AI) is no longer a futuristic concept—it's already transforming industries, with marketing leading the charge in this revolution. Businesses worldwide are embracing AI to enhance customer experiences, create more personalized strategies, and automate time-consuming processes. 🌟 𝗛𝘆𝗽𝗲𝗿-𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 𝗦𝗰𝗮𝗹𝗲 Imagine offering each of your customers a uniquely tailored experience—𝗔𝗜 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗮𝘁 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲! One of the most exciting contributions of AI in marketing is hyper-personalization. Brands can analyze vast amounts of consumer data in real time, delivering content and products that feel custom-made for each user. 🎶 𝗧𝗮𝗸𝗲 𝗦𝗽𝗼𝘁𝗶𝗳𝘆, for example. By leveraging AI, Spotify curates personalized playlists based on each user's listening habits, preferences, and past behaviors. 🌐 The future of marketing is powered by AI, and it’s already delivering results for forward-thinking brands. How do you plan to leverage AI in your marketing strategy? Share your thoughts and let’s discuss how we can embrace this technology together! The future is now! #AIMarketing #HyperPersonalization #MarketingStrategy #prospecting

AI has revolutionized the way we live and work. It's not just sci-fi anymore. AI is everywhere: - Siri - Alexa - Netflix - Spotify - Social media But, did you know you can use AI to automate your marketing? Here's how: 1️⃣ Chatbots for automated customer service 2️⃣ Personalized content recommendations 3️⃣ Automated email campaigns 4️⃣ Smart social media scheduling These AI tools can help you save time, increase engagement, and personalize your marketing efforts. In 2024, the future is here. Are you ready to use AI to grow your business? Join 1k+ forward-thinking members who are receiving our weekly newsletter: AI MARKETING MATRIX: https://lnkd.in/ev5Knbqb Also ♻️ if you found this helpful, please repost it; people helping people is powerful stuff! Hit the 🔔 bell icon to get notified instantly when a new post is published. Connect, learn, and grow with me!

It’s December 2024, and one thing is clear: Artificial Intelligence is redefining the holiday marketing game. 🎁 This season isn’t just about festive cheer—it’s about leveraging AI to create deeper connections with customers, at scale. Let’s break it down: 1️⃣ Personalized Experiences AI is curating unique customer journeys, from tailored product recommendations to features like Spotify Wrapped, turning data into delight. 2️⃣ Efficient Content Creation Tools like ChatGPT are accelerating the process of writing emails, push notifications, and ad copies—you name it—faster than ever before. 3️⃣ Predictive Analytics Marketers are using AI to analyze purchasing trends, helping brands stay ahead with offers customers didn’t even know they needed. Why does this matter? Because customers don’t just want to feel seen—they want to feel understood. AI bridges that gap, enabling brands to deliver authenticity at scale. How has AI transformed the way you connect with your audience this holiday season? P.S. The future of marketing lies in finding the perfect balance between automation and humanity. Let’s discuss 👇 #marketing #digitalmarketing #AI #Brand

Ever feel like AI is reading your customers' minds? It’s not far off.🤖📊👇 AI is transforming how we approach most tasks and industries—marketing is no exception. While automation and machine learning might seem a little intimidating at first, the benefits for brands and marketers are pretty amazing. Take personalization. AI helps brands move beyond generic campaigns and connect with consumers on a personal level—through dynamic ads or tailored content. It’s like having a marketing assistant working 24/7, crunching data and delivering the right message to the right person at the right time. No more spray-and-pray strategies! Look at Spotify, which uses AI to curate personalized playlists based on each user’s listening habits. This drives user engagement and keeps Spotify at the top of the streaming game. Then there are insights. AI spots trends in consumer behavior faster than ever before. It’s almost like it predicts what your customers are thinking before they even realize it. Nike is using AI in its Nike Fit app to scan customers’ feet and recommend the perfect shoe size. This improves the fit, enhances the shopping experience, and provides valuable insights that improve product offerings and marketing strategies. I know there’s concern around AI's growing role in our industries—believe me, I get it. But instead of seeing it as a threat, why not leverage AI to free up more time for what we do best? Strategizing. Creating. Building meaningful connections with consumers. AI handles the heavy lifting, leaving room for the creative and strategic thinking that only humans can bring. What’s your take—AI: game-changer or overhyped? Drop your thoughts in the comments below! #AIinMarketing #DigitalMarketing #Personalization #InnovationInMarketing #CPGMarketing #BrandStrategy #MarTech #CPGMarketing #MarketingInnovation #AITrends

I had the honor of sitting down recently with Mike Kaput, the chief content officer at #MarketingAIInstitute, for what was essentially a master class in AI. We discussed the transformation AI is bringing to marketing and beyond. We talked about creativity in the age of AI, the limits of “machine emotion,” areas where AI falls short in its understanding, and the importance of cultural DNA. Here are just a few key takeaways from our thought-provoking conversation: AI as a strategic partner, not a replacement: Discover ways to leverage AI for efficiency. AI can handle repetitive tasks, freeing marketers to focus on creative and strategic initiatives requiring the human touch. Human intellect’s irreplaceable role: In anticipating market changes, managing crises, and developing strategies, the wisdom and intuition of marketers are key elements AI can't replicate. The wisdom of combining forces: A blend of human insight with AI's capabilities amplifies marketing and strategic planning success. Ways to stay ahead of the curve: With the landscape evolving quickly, it's crucial for professionals to strategically adapt and choose the right AI tools to amplify their work without losing the brand’s mission and values. Don't miss these and more invaluable insights, whether you're a marketer, strategist, or business leader looking to navigate the AI revolution with wisdom and creativity. You can listen to my conversation with Mike on the following platforms: Website:   https://lnkd.in/gJpSuGbT Apple Pod: https://lnkd.in/djC-b7CZ Spotify: https://lnkd.in/dSs4uUmR... YouTube: https://lnkd.in/eXqCM2rD #StrategyCast #MarketingAI #FutureOfMarketing #AvocetCommunications #StrategicMarketing

"AI will replace creativity." It’s a statement that’s been tossed around countless times. But working on the ground level, I’ve learned something completely different: AI isn’t replacing creativity—it’s empowering it. Sure, AI can crunch data, predict trends, and optimize campaigns in ways we’ve never seen before. But let me tell you this—AI can only tell us what works. It’s still up to human creativity to craft the "why" that forms the emotional connection. Take Nike, for example. Their campaign for “Dream Crazy” with Colin Kaepernick took over the internet. AI surely played a role in helping them identify their audience and time the release for maximum impact. But it wasn’t AI that stirred emotions or ignited conversations worldwide—it was the bold, courageous message that challenged people to stand for something, even if it meant sacrificing everything. That’s pure human creativity at work. Or think about Spotify’s “Wrapped” campaign. AI powers the behind-the-scenes data collection, analyzing our listening habits throughout the year. But the magic happens when that data is transformed into personalized stories about each of us as listeners—stories that make us smile, share, and reconnect with our music journeys. It’s a perfect blend of data and creativity that resonates with millions of users worldwide. AI is the ultimate tool for precision, but creativity? That’s the key to building emotional connections that last. It’s not just about delivering the right message at the right time; it’s about delivering the right story that makes people feel, remember, and engage. So, while AI can guide us, it’s the creative spark that makes the difference. People don’t remember the perfectly optimized ad—they remember the story that touched their heart. How do you see the balance between AI-driven insights and human creativity playing out in the future? #marketing #campaigns #ad #Nike #Spotify #spotifywrapped