Craig Harffey 🦍’s Post

Stop ignoring the power of content creation in personal branding! It’s time to embrace it whole-heartedly and design your unique narrative. Here’s what you don’t need: 1. Random, inconsistent posting 2. Copying others' style and content 3. Ignoring your audience's preferences 4. Neglecting your own personal story Here’s what you do need: → A clear, consistent message → Authenticity and originality → An understanding of your audience's needs → Embracing your own unique journey Stop hiding behind others' content. Stop ignoring your unique voice. Stop overlooking the potential of powerful content. Content creation is not just about creating material - it's about sharing your journey, your experiences, your values. It's about building a brand that truly represents you. Are you ready to take a step forward in personal branding through content creation? #PersonalBranding #ContentCreation #seo #PersonalBrand

#SaaS companies can still grow through content marketing. How? With original content. Original content refers to any content type that: (a) is unique, (b) demonstrates out-of-the-box thinking, and (c) provides additional value, whether through new information, a different perspective, a detailed analysis, or something else entirely. So, here's a how-to guide for writing original content that works. #business #saas #saasstartups #gtm #gtmplays #gtmmotion #gotomarket #contentmarketing #cmo #b2bmarketing #marketingadvice #saasmarketing #marketingstrategy #marketingtips #growthmarketing #expertadvice #bestpractices #marketingtrends #marketingtechnology #gtmplanning #revops #saasgrowth #gtmteams #businessgrowth #gotomarket #scalingbusiness #scalingup #revenuegrowth #gtmstrategy #revenueboost #monetization #revenuegeneration #productgrowth #customerengagement #customeracquisition #customerretention #customersuccess #gtmomentum #revenueteams #growthstrategies #growthjourney #growthdrivers #marketingleadership #growthlevers #salesandmarketingalignment #knowledgesharing #buyeenablement #gtmleadership #contentstrategy

what if you could ditch the daily scramble & create a system for stress-free content creation? Here's your roadmap to a streamlined content calendar 1️⃣ 𝐏𝐥𝐚𝐧 𝐀𝐡𝐞𝐚𝐝 Align each post with your strategic goals. Remove the guesswork from your content creation. Schedule your content weekly, ensuring consistency. 2️⃣ 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 Set up weekly reminders to stay on track. Showcase your successes through your posts. Engage potential leads with compelling content. 3️⃣ 𝐀𝐝𝐝𝐫𝐞𝐬𝐬 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 Draw inspiration from client interactions. Turn feedback into valuable, engaging posts. Focus on recent problem-solving experiences. 4️⃣ 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐔𝐬𝐚𝐠𝐞 Repurpose existing content effectively. Save time and boost your return on investment (ROI). Increase engagement by cross-posting on multiple platforms. Attract leads efficiently with this proven strategy, it’s all about strategic planning. ----------------------------------------------------------------------------- If you want to make a content calendar that reaches to wider audience, then I can help you with that.

Here’s a step-by-step guide on creating a compelling content strategy: 1️⃣ Set Clear Goals: Determine what you aim to achieve with your content strategy, whether it's brand awareness, lead generation, or customer engagement. Having clear objectives will guide your content creation process. 2️⃣ Define Your Audience: Start by identifying your target audience and understanding their needs, interests, and pain points. This will help you tailor your content to resonate with them. 3️⃣ Content Calendar: Create a content calendar to plan and organize your content creation efforts. This will help you stay consistent and ensure that your content aligns with your overall strategy. 4️⃣ Quality Over Quantity: Focus on creating high-quality, valuable content that provides insights, solves problems, and engages your audience. Don't simply churn out content for the sake of it. The lesson? A compelling content strategy is not about flooding the internet with content but about creating meaningful, relevant, and valuable content for your audience. What part of creating a compelling content strategy resonates with you? Share below! 👇

Here are 3 types of content you should be using to build your personal brand. 1. Personal Content You need to be sharing your own stories & experiences, your brand is about you after all. This type of content will make you unique and stand out from others 2. Authority Content Delivering value is an easy way to establish yourself as someone who knows what they're talking about. Not only will this type of content help you build a genuine audience, it will also show your prospects that you're an expert in your field. 3. Promo Content The name says it all. This type of content is aimed to promote your products/services. As long as you build trust & deliver free value with your content, you can promote yourself on a daily basis. These 3 types of content should all be used in building your brand. Of course you can and should be using other types of content too. Just make sure you leverage these 3 as the foundation for your brand.

Do you think quality content matters for your brand? The short answer is YES! Quality content is key for any brand. It's not just about putting information out there; it’s about offering something valuable that connects with your audience. When your content is well-crafted and relevant, it shows your brand cares about more than just selling. It’s about solving problems, sharing knowledge, and building trust. Great content grabs attention, but it also keeps people engaged and coming back for more. It positions your brand as an expert, which makes customers feel confident and loyal. Whether through a blog post, social media update, or video, quality content creates a real relationship with your audience. And that’s what helps your brand grow and stand out in the long run. www.tactical-camera.com

Is content creation stressing you out? You are not alone. Inconsistent messaging, audience fatigue, and unclear results are not good for business. But it doesn't have to be this way! You can transform content chaos into content confidence. Here's how I turn the tide: 🔹 Identify underperforming content: Understand the target audience and content goals of your clients. Uncover underperforming content by leveraging tools like Google Analytics or Semrush. 🔹Develop winning strategies: Craft clear content categories and distribution plans. Crafting a clear brand identity and developing a winning content strategy. Free up time for competitor analysis and keeping pace with market trends. Remember, time is money! 🔹Repurpose to enhance reach: Breathe new life into existing content. Repurposing it for different platforms and formats, maximizing its reach. Unleash your creativity with Canva in this process. After all, content remains king. 🔹Refine with feedback: Gather feedback and make informed adjustments to your content strategy. Ensure continuous improvement and better engagement. Imagine the impact of engaging content that resonates with your audience. It helps you build brand loyalty and drives measurable results. Remember - “Why waste a sentence saying nothing?” – Seth Godin Stop struggling with your content and start winning with confidence! Let's chat! Develop a winning content strategy tailored to your business needs today.

Content creation inefficiencies are hurting your business more than you might realize. They show up as bottlenecks in your process, inconsistent messaging, and unnecessary rework. The root cause? A lack of systems. Many businesses rush into content creation without a structured approach, leading to duplication of efforts, misaligned messaging, and burnout. So, what should businesses do? Without overcomplicating things, it's crucial to implement a system that allows you to repurpose content in an efficient way. Repurposing isn't just recycling—it’s about strategically adapting content to fit different formats and platforms, unlocking more value from your original ideas. Here’s how you can do it: ➡️ Start with core content: Create a foundational piece, such as a blog post or a video, focused on a major topic relevant to your audience. ➡️ Break it down: Extract key messages and data points to use for other formats like social media updates, infographics, or shorter videos. ➡️ Tailor for each platform: Craft different versions of the same message to match the audience and tone of each platform without reinventing the wheel. ➡️ Schedule wisely: Instead of posting everything at once, stagger your repurposed content over time to maintain consistency. Revisit older pieces that are still relevant. By creating a streamlined system for repurposing content, you're not just saving time—you’re maximizing your impact without requiring more resources. Your team will thank you for it, and your audience will see a consistent, engaging message wherever they find you. 🤓🤓

🚀 Big impact, small team? It’s possible! Even without a large marketing team, your business can create meaningful, engaging content. Here’s how to keep it efficient and effective: 1️⃣ Batch for Consistency: Creating multiple posts at once allows you to stay consistent and avoid last-minute stress. Planning ahead gives you more time for other priorities. 2️⃣ Repurpose What Works: A high-performing post doesn’t have to end there. Expand a popular photo into a story, turn it into a blog, or share it on another platform with fresh insights. 3️⃣ Use Free Tools to Your Advantage: From design apps to analytics, plenty of free resources can elevate your content without the need for a big budget. 🤝 Looking for more ways to streamline and amplify your content? Visit socialchic.co and let’s create a strategy that works for you! #ContentMarketing #SMBResources #Cyprus #ContentCreation #ContentAgency

𝗬𝗼𝘂 𝘄𝗮𝗻𝘁 𝗮 𝘀𝗼𝗹𝗶𝗱 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. 🚫 𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: Creating content without a clear direction is like setting off on a driving trip without a map. Even the most polished content can miss the mark if it doesn’t align with your brand’s Mission & Vision or your audience’s needs. 💡 𝗪𝗵𝘆 𝗜𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: Your Mission defines your purpose, and your Vison charts your future course. Content is the bridge connecting where you are now to where you aspire to be. Without a clear direction, that bridge can feel unstable and disjointed. 🔧 𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: 1. 𝗥𝗲𝗮𝗳𝗳𝗶𝗿𝗺 𝗬𝗼𝘂𝗿 𝗠𝗶𝘀𝘀𝗶𝗼𝗻 & 𝗩𝗶𝘀𝗶𝗼𝗻: Ensure your team is aligned with these core principles before creating any content. 2. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘇𝗲 𝘄𝗶𝘁𝗵 𝗜𝗻𝘁𝗲𝗻𝘁: Each piece of content should reflect your business’s goals and resonate with your brand values. 3. 𝗥𝗲𝗴𝘂𝗹𝗮𝗿𝗹𝘆 𝗥𝗲𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗲: As your business grows, so should your mission and vision. Make sure your content evolves with your brand. Content isn’t just about filling space—it’s about telling your brand’s story, engaging your audience, and driving your objectives forward. Does your business have a clear mission and vision that every team member understands and champions? If you found this post valuable, give it a like or share your thoughts in the comments!                                                 ********************** 𝗦𝗮𝘃𝗲 𝘁𝗵𝗲 𝗱𝗮𝘁𝗲 𝗳𝗼𝗿 𝗙𝗨𝗦𝗜𝗢𝗡 𝟮𝟬𝟮𝟰, our workshop on the power of personal and business branding. September 24 from 8:30 to noon CST at the Horizon Photography studio in the Noyes Cultural Arts Center in Evanston, IL. Follow Susan Tyson and Jennifer Schuman. Activate notifications (click the🔔 in the upper left of our profiles) to stay updated.                                                 ********************* 𝗔𝗯𝗼𝘂𝘁 𝗠𝗲: With over 40 years in marketing, I focus my marketing expertise on small businesses 📈 𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 and activate notifications (🔔) to stay updated