Craig Harffey 🦍’s Post

Mastering the content on your website involves more than just crafting engaging text. It requires a deep understanding of your audience and the ability to deliver the right message with precision. Every word should be chosen to guide users toward their goals while conveying your brand’s unique value proposition. For business websites, content is the backbone of user engagement. It’s not just about filling pages with words; it’s about strategically structuring information to lead visitors through a seamless journey. From blog articles to service descriptions, everything should resonate with the audience’s needs and prompt action. This creates a website that not only informs but drives meaningful outcomes. When your content is clear and purposeful, it transforms your website into a true business asset. We can help you master content that speaks directly to your audience, ensuring each message is delivered in a way that maximises its impact. 👇 🦍 👇 I’m Craig from GorillaHub, and we build and manage Hardworking Business Websites to let business owners make more money by doing what they do best.

Mastering the content on your website involves more than just crafting engaging text. It requires a deep understanding of your audience and the ability to deliver the right message with precision. Every word should be chosen to guide users toward their goals while conveying your brand’s unique value proposition. For business websites, content is the backbone of user engagement. It’s not just about filling pages with words; it’s about strategically structuring information to lead visitors through a seamless journey. From blog articles to service descriptions, everything should resonate with the audience’s needs and prompt action. This creates a website that not only informs but drives meaningful outcomes. When your content is clear and purposeful, it transforms your website into a true business asset. We can help you master content that speaks directly to your audience, ensuring each message is delivered in a way that maximises its impact. 👇 🦍 👇 I’m Craig from GorillaHub, and we build and manage Hardworking Business Websites to let business owners make more money by doing what they do best.

Don’t know how to build a content strategy? (Most people don’t when starting out) Ido and I have a 5-step framework for you ↴ → Identify your ICP ↳ Align your expertise to a specific niche. ↳ Don’t speak to them, speak to their pain points. → Define your content pillars ↳ Identify 3 key pillars for your (personal) brand. ↳ Ensure they resonate with your ICP’s goals and challenges. → Set your content goals ↳ Align your goals with measurable KPIs. ↳ Ensure your content contributes toward these objectives. → Build a system that works for you ↳ Prioritise sustainable consistency over perfection. ↳ Use workflows to streamline planning, creation, and posting. → Track, adapt & refine ↳ Measure metrics to understand what’s working (and what’s not). ↳ Use your performance data to refine your content, messaging and positioning. Bonus Tip: → Keep experimenting: test new ideas, formats, and strategies to understand what resonates most/least with your audience. What do you struggle with the most when creating content? ↴ ———————————————————— Kamya, Your Neighourhood Marketer🍯🤎

Are you in the 3.5%? A lot of things are all about "content" now. But did you know, according to ahrefs: 96.5% of webpages get zero traffic, out of a huge total of 14 billion pages? That's crazy, but we believe it! Simply creating content without a strategy can feel like you're trying your best but not getting where you want to go. When we onboard a new strategy client, we create a roadmap first. This helps clarify your vision, goals, and brand identity, which in turn ensures that the content we create for you is meaningful, impactful, and attracts the clients you want. If you're ready to take your content to the next level and support your business, reach out! Curious to see what that process looks like at Mycoso? - https://lnkd.in/guR6gevX

The number 1 thing you must put in place before you start content creation. 🟧🟨🟥 (Failure to do this will result in failure in your business). Are you looking to start out or begin your content creation journey as a business owners, then there's one thing you must do if you want your Business to thrive with content creation. Failure to do this will result in setback in your business and this has being one of the pitfalls of business owners in content creation. Alright, the mistakes most business owners make in content creation is not knowing their audience. See before you start content creation as a business owner, you need to have a clear understanding of who your target audience is. Who do you want to talk to with your content, Do you want to talk to children, Do you want to talk to adult, Do you want to talk to business owners, Do you want to talk to graphic designers, Who is that particular person you want to talk to with your content. Many businesses owners makes this mistakes, they want to talk to everybody. Not knowing the fact that if you try to talk to everyone, then you automatically talk to no one. That's why it's very important you do this as a business owner and another good reason about it is, It helps you determine the styles and tone on how you can communicate with them, so you don't create content that are not relevant to them. So, before you start out content creation, know who your ideal audience is and, If you have been making this mistake as a business owner, then correct it by knowing your ideal audience and start creating content related to them. Or if you're finding it difficult doing so, you can get on a consultation section with me and I will guide you through the process on identifying your ideal audience and knowing the right kind of content to create to them. I hope this helps you, till I come your way again. Your marketing gee George 😎 #contentmarketing. #value. #business #consisteny

Stop ignoring the power of content creation in personal branding! It’s time to embrace it whole-heartedly and design your unique narrative. Here’s what you don’t need: 1. Random, inconsistent posting 2. Copying others' style and content 3. Ignoring your audience's preferences 4. Neglecting your own personal story Here’s what you do need: → A clear, consistent message → Authenticity and originality → An understanding of your audience's needs → Embracing your own unique journey Stop hiding behind others' content. Stop ignoring your unique voice. Stop overlooking the potential of powerful content. Content creation is not just about creating material - it's about sharing your journey, your experiences, your values. It's about building a brand that truly represents you. Are you ready to take a step forward in personal branding through content creation? #PersonalBranding #ContentCreation #seo #PersonalBrand

what if you could ditch the daily scramble & create a system for stress-free content creation? Here's your roadmap to a streamlined content calendar 1️⃣ 𝐏𝐥𝐚𝐧 𝐀𝐡𝐞𝐚𝐝 Align each post with your strategic goals. Remove the guesswork from your content creation. Schedule your content weekly, ensuring consistency. 2️⃣ 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 Set up weekly reminders to stay on track. Showcase your successes through your posts. Engage potential leads with compelling content. 3️⃣ 𝐀𝐝𝐝𝐫𝐞𝐬𝐬 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 Draw inspiration from client interactions. Turn feedback into valuable, engaging posts. Focus on recent problem-solving experiences. 4️⃣ 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐔𝐬𝐚𝐠𝐞 Repurpose existing content effectively. Save time and boost your return on investment (ROI). Increase engagement by cross-posting on multiple platforms. Attract leads efficiently with this proven strategy, it’s all about strategic planning. ----------------------------------------------------------------------------- If you want to make a content calendar that reaches to wider audience, then I can help you with that.

Don’t know how to build a content strategy? (Most people don’t when starting out) Kamya and I have a 5-step framework for you ↴ → Identify your ICP ↳ Align your expertise to a specific niche. ↳ Don’t speak to them, speak to their pain points. → Define your content pillars ↳ Identify 3 key pillars for your (personal) brand. ↳ Ensure they resonate with your ICP’s goals and challenges. → Set your content goals ↳ Align your goals with measurable KPIs. ↳ Ensure your content contributes toward these objectives. → Build a system that works for you ↳ Prioritize sustainable consistency over perfection. ↳ Use workflows to streamline planning, creation, and posting. → Track, adapt & refine ↳ Measure metrics to understand what’s working (and what’s not). ↳ Use your performance data to refine your content, messaging and positioning. Bonus Tip: → Keep experimenting: test new ideas, formats, and strategies to understand what resonates most/least with your audience. What do you struggle with the most when creating content? ↴

Here’s a step-by-step guide on creating a compelling content strategy: 1️⃣ Set Clear Goals: Determine what you aim to achieve with your content strategy, whether it's brand awareness, lead generation, or customer engagement. Having clear objectives will guide your content creation process. 2️⃣ Define Your Audience: Start by identifying your target audience and understanding their needs, interests, and pain points. This will help you tailor your content to resonate with them. 3️⃣ Content Calendar: Create a content calendar to plan and organize your content creation efforts. This will help you stay consistent and ensure that your content aligns with your overall strategy. 4️⃣ Quality Over Quantity: Focus on creating high-quality, valuable content that provides insights, solves problems, and engages your audience. Don't simply churn out content for the sake of it. The lesson? A compelling content strategy is not about flooding the internet with content but about creating meaningful, relevant, and valuable content for your audience. What part of creating a compelling content strategy resonates with you? Share below! 👇

Here are 3 types of content you should be using to build your personal brand. 1. Personal Content You need to be sharing your own stories & experiences, your brand is about you after all. This type of content will make you unique and stand out from others 2. Authority Content Delivering value is an easy way to establish yourself as someone who knows what they're talking about. Not only will this type of content help you build a genuine audience, it will also show your prospects that you're an expert in your field. 3. Promo Content The name says it all. This type of content is aimed to promote your products/services. As long as you build trust & deliver free value with your content, you can promote yourself on a daily basis. These 3 types of content should all be used in building your brand. Of course you can and should be using other types of content too. Just make sure you leverage these 3 as the foundation for your brand.