Create_Collective’s Post

This morning's The Globe and Mail featured an article about Guinness beer sales surging dramatically worldwide. The recent demand spike is driven by a fascinating trend: Influencers and everyday drinkers alike are taking on the challenge to "split the G." For the uninitiated, this involves drinking just enough in one chug to leave the foam perfectly splitting through the first letter of the iconic logo on their pint glass. The first I heard of this was just last week, while enjoying a Guinness with a friend, at an Irish pub in #Ottawa called Patty’s Pub……it’s great b.t.w to share a name with a good pub. What struck me about the article—and my own experience—is how a simple, social media trend can dramatically boost sales for a mature, iconic brand like Guinness. It’s a powerful reminder of the enduring value of brand identity, a great product, and a little creativity. Cheers to the power of social connection and a great pint! Have you tried to #SplitTheG yet? #Marketing #SocialMediaTrends #Guinness #BrandStrategy #Cheers Diageo

Embrace the magic of winter with a cozy bucket list, set against a snow-covered home backdrop. From savoring a cup of hot chocolate to enjoying timeless holiday classics, make every moment count this season. #winterwonders #cozyvibes #holidayfun #snowydays #winterbucketlist #festiveactivities #initsprime #krystleprime #michigan #michiganrealtor #michiganrealestateagent #michiganrealestate #realestate #realtor #realestateagent #influencer

IBIZA LEVEL UP YOUR SHINE - with YOUR VIDEO. Get more ATTENTION. Get more CLIENTS. Contact us. +34 643 983 161 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ #drone #video #videoproduction #publicity #restaurants #locations #yacht #event #influencer #wedding #ibiza #weddingibiza #eivissa #ibiza2024 #dronevideo

OCTOBER ROUND-UP: Some the hottest new offers that dropped this month for our community of 2500+ creators. Here’s what they got (the lucky things): 1. Bewliehill dropped a delicious Anytime Offer — think fresh, seasonal salads 🥗 2. A VIP karaoke + four-course feast at Bunga Bunga. Dinner, drinks, and some off-key singing? Love it 🎤🍸 3. Collaborated with yhangry for a private Halloween dinner party for our creators! 👻 4. As if, Morena couldn't get any sweeter - they offered our creators Strawberry matcha cakes & coffee as an Anytime offer 🍓 5. Self-care goals unlocked with LQ Resorts — we’re talking spa days, luxe hotels and golf trips 🧖♀️ 6. Authentic Japanese dining experiences with SANJUGO GROUP 🍣 7. Creators got to glow up with Skin Choice 🌿 Want your brand featured in our next roundup? Join Invyted and get your name on our creators' radar — just like these legends did. DM us if you'd like to find out more 🚀 #influencermarketing #influencers #contentcreators #hospitality #wellness

’Tis the season of giving… and let’s be real, there’s nothing better than the gift that keeps on giving! 🎁✨ That’s why I’m OBSESSED with Aroma360 diffusers! Not only are they the perfect treat for yourself (because we love a little self-love moment), but they’re also THE ultimate gift for someone you love. Imagine their face when they unwrap a gift that makes their home smell like a 5-star hotel. 🤩 And the best part? @aroma360 has some amazing sales happening right now, so you can snag one (or two) while staying on budget! *cha ching* Trust me, once you experience these diffusers, there’s no going back. 🫶 It’s luxury, coziness, and vibes all in one. Have you tried them yet? Let me know what scent you’re obsessed with! #GiftIdeas #Aroma360 #HolidayGifts #TheGiftThatKeepsOnGiving #HomeVibes #TheBossLadyVee . . . . . #contentcreators #influencertips #homeessentials #cozyvibes #creatorcommunity #homeinspo #luxurylifestyle #contentideas #smallcreator #contentstrategy #homedecorideas #influencerstyle #creatorlife #homedecorlover #cozyhome

Lots of ways to get the job done. Getting the wrist working properly is important for an efficient swing. Try these out and see what works best for you! #golfgoals #golf #golfswing #golfgti #golflife #golfaddict #golfclub #golfstagram #golftips #golfcourse #golfpro #golfday#golfcoach #golfislife #golfinstruction #golfing #golfer #viral #viralvideos #trending #hack #influencer #pga #pgatour #reels #trendingreels #viralreels #karmalakelands⛳️

Have you jumped on the #LoveIslandUSA bandwagon yet? If not, now might be the time and here's why. This show has become more than just a guilty pleasure, it’s a full blown cultural phenomenon with the cast becoming over night celebrities. AND guess who’s paying attention? Brands! Specifically, #CheezIt. This seasons winner, #Kordell hilariously mentioned his long term plans of a Cheez-It sponsorship. Fast forward a couple months and that cheesy joke became a reality. The "Kordeezy Cheezy Couple" edition dropped right before the season reunion and 𝘀𝗼𝗹𝗱 𝗼𝘂𝘁 𝗶𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆. What’s the takeaway? Cheez-It nailed the timing and perfectly captured the moment. They saw an opportunity to tap into the Love Island fandom and jumped on it with impeccable timing. Brands that stay nimble and aren't afraid to meet their consumers where they're at, are the brands that truly and authentically connect with their audience. It's not just about the products you sell, it's about being part of the conversation and that's what builds lasting brand love. #brandstrategy #brandengagement #influencerstrategy #partnerships #culturalmoments #PPG https://lnkd.in/g-e9s2cd

In today’s evolving marketing landscape, the nature of celebrity endorsements has transformed significantly. Brands are not just seeking star power; they are prioritising authenticity to forge genuine connections with their audiences. A prime example of this shift is Skims, founded by Kim Kardashian. Skims effectively leverages celebrity influence to boost brand visibility and credibility, engaging dedicated fan bases in meaningful ways. Their strategic timing and cultural relevance set them apart, allowing them to align with major pop culture moments and milestones. By embodying this new approach, Skims demonstrates how collaborations can drive growth in today's marketplace, making influence a valuable currency. #Marketing #BrandStrategy #CelebrityEndorsements #InfluencerMarketing #Skims

These will save you 100s of hours. 🕒✨ Diving into the influencer world can be tough, but with the right tools and knowledge, you're golden! 🌟 Our resources are tailored to help you shine and connect with your audience. 💬 Follow us for more updates @kolnation and share this with someone who's aiming for the stars! 🚀 #InfluencerGrowth #SocialMediaStrategy #KOLNation #kolnation #kol #influencermarketing #socialmediamanagement

How Brands Leverage Seasonal Events for Marketing 🎃🦃🐰 Events like Halloween, Thanksgiving, and Easter offer incredible opportunities for brands to connect with their audience through creative marketing. Here’s how some companies make the most of these holidays: Halloween 👻: 🎯 Fanta runs immersive social media campaigns by encouraging customers to share spooky moments with branded hashtags, boosting engagement and user-generated content. 🍊👻 Thanksgiving 🍂: 🎯 Butterball Turkey excels at Thanksgiving with their famous Turkey Talk-Line, providing advice and recipes, building trust, and driving loyalty with their audience. 📞🦃 Easter 🐣: 🎯 Cadbury capitalizes on the season with its Cadbury Bunny contest, inviting fans to dress up as bunnies for a chance to feature in their ads, creating buzz and fostering community engagement. 🐰🍫 Seasonal marketing is all about connecting emotionally and creating experiences! What’s your favorite holiday campaign? #Marketing #BrandStrategy #SeasonalMarketing #Halloween #Thanksgiving #Easter