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🌟 The landscape of online gambling is transforming, and understanding your audience is key! Our latest article dives deep into the profiles, behaviors, and motivations of online casino and bookmaker players in 2024. Discover how Millennials, Gen Z, Gen X, and Baby Boomers interact with technology and gaming. Whether you're an operator or a marketer, this insight will help you tailor your strategies and stay competitive. Explore the future of online gambling with us! Read more: https://lnkd.in/enJqm8WU #OnlineCasino #iGaming #Gambling #OnlineCasinoMarket

How is iGaming attracting a new generation of players? 📱🎮.. The shift in player behavior is one of the biggest game-changers in the industry today. Millennials and Gen Z are redefining what they expect from online gaming—and it goes far beyond just winning. 💡 Here are some key trends shaping #iGaming for younger audiences: Mobile-first experiences: Seamless, fast, and accessible on the go. Social integration: Multiplayer games, live chats, and leaderboards are the new standard. Personalization: Tailored rewards and recommendations keep them hooked. Gamification: Progress tracking, badges, and challenges create lasting engagement. 🔜 Stay tuned—the full video drops soon! #iGaming #Marketing #PlayerBehavior #Millennials #GenZ #GameDesign #MobileGaming #GamingCommunity

Informative visualization of the top video game genres, broken down by generation. Using data from Newzoo's 2024 Global Gamer Study, we see puzzle games ranking highest among Baby Boomers and Gen X while Millennials, Gen Z and Gen Alpha prefer the adventure genre. #videogames #gamers #babyboomers #genx #millennials #genz #genalpha #puzzlegames #adventurevideogames #videogamegenre #gamingconsole #youngadults

🎄 The holiday season is here, and Unity’s latest survey reveals valuable insights to maximize impact in 2024: 🎁 Engage early! Only 12% of shoppers wait until December—reach them now. 📱 Mobile-first mindset: Nearly half of consumers will shop on mobile, led by Gen Z. 🕹️ Mobile gaming for holiday joy: 44% find relief in gaming, with Gen Z & Millennials spending 3+ hours/day. 💡 Go interactive! Rewarded & playable ads resonate best. Boost engagement with creative, gamified strategies. Read more for holiday success: https://lnkd.in/dq6sEPgU #HolidayMarketing #Unity #AdStrategy

Let's talk data. TADAAA! Level Up#4 explains how we collect data in social gaming. In less than 3 minutes, this newsletter video covers all you need to know about Fortnite, Roblox, and Minecraft, so you can in turn show your teams and clients the way to the new channels that matter to Millennials, Generations Z & Alpha. 👉 In this 4th newsletter: 1 - Tracking Zone in Fortnite 2 - Fortnite x YouTube 3 - Teleportation portals  Level Up connects the power of social gaming with your communication and marketing needs. 💡 Any questions? Share them in the comments, we’ll address them in upcoming episodes. #Datatracking #LevelUp #Fortnite #BEM #AdNetwork #SocialGaming #Millennials #GenZ #GenAlpha

Are you a millennial, Gen X, Gen Z, or Gen Alpha? 🤔 This Friday, we're diving into the latest Global Gamer Study by Newzoo. 📊 Among other findings, there's one dataset that caught our eye – it outlines the preferred video game genres by the gamer generation. 🎮 It seems most millennials favour adventure and puzzle games. But as an almost entirely millennial team, we mostly gravitate towards RPGs, strategy games, and shooters. Well, maybe it's just us. 😅 So, the question of the day is: What's your generation and preferred video game genre? Do you match the trends discovered by Newzoo? 🕹️ P.S. Shoutout to Newzoo – your analytics are outstanding as always! 👏 #GamerGeneration #Millennials #GenZ #GenX #GenAlpha #Newzoo #GamingTrends #RPG #StrategyGames #Shooters #AdventureGames #PuzzleGames

🚨 Game Masters: 100 Most Influential Figures in the U.S. iGaming Industry 46. Steven Salz (Rivalry.com) The co-founder and CEO of Rivalry, an esports-first betting platform that’s found a sweet spot with younger audiences like Gen Z and millennials. Salz has focused on a unique strategy that carves out a niche in a highly competitive sports betting industry, especially in North America. Instead of going head-to-head with giants, Salz has taken a more cautious and creative approach, developing products that resonate with the under-30 demographic who are looking for more than just traditional betting. Rivalry’s success lies in its focus on entertainment and innovation, particularly with the launch of Casino.exe, a retro-themed casino platform that mixes nostalgia with interactive elements, which has become a major hit for the brand. Salz’s ability to understand the shifting behavior of younger bettors has been key to driving growth and keeping Rivalry ahead of the curve.

⭐ Applying Community Power to iGaming for Deeper Engagement and Growth In iGaming, creating vibrant, engaged communities can significantly boost player retention and acquisition—just as it does in mobile gaming. Since gaming and iGaming audiences overlap in key demographics, there’s an opportunity to apply these findings to enhance player loyalty and drive organic growth. By fostering active communities, iGaming platforms can create spaces where players feel connected, valued, and supported. Value-driven content, like game tips, exclusive offers, and social contests, can keep players engaged and encourage them to return to the platform. Additionally, positive community sentiment and reliable customer support can make a lasting impact, as players increasingly trust peer reviews and word-of-mouth recommendations. Embracing these community-driven strategies could help iGaming operators attract new users, retain existing ones, and build stronger brand loyalty in a competitive landscape. Source for data below: How social & community fuels organic growth for mobile games #iGaming #CommunityEngagement #PlayerRetention #OrganicGrowth #MegaFair #iGamingCommunity #iGamingInsights

🌟 Skill-based gaming is changing the game for iGaming operators. 🌟 In today’s iGaming landscape, players want more than just luck—they crave challenge, strategy, and the thrill of skill-based competition. This trend is transforming the industry, creating fresh opportunities for operators to engage tech-savvy audiences and boost retention. Our latest article dives into why skill-based games like Mega Bingo and Mega Solitaire are drawing in new demographics and helping platforms build player loyalty through features like skill-based matchmaking and global leaderboards. If you're an operator looking to enhance engagement and retention, this is for you. 📈 Ready to explore the future of iGaming? Discover how skill-based games can elevate your platform’s success. Link in the comment! ⬇️ #SkillBasedGaming #iGamingTrends #PlayerRetention #MegaFair #InnovationInGaming

The Impact of Live Sports on Financial Services Apps : This year, financial service apps such as Angel One, Upstox, and Groww strategically leveraged the IPL platform to enhance their visibility and user engagement. Angel One emerged as one of the biggest beneficiaries of this IPL season. Its extensive presence as a ground sponsor plus presence across television and digital platforms significantly boosted brand recall. This heightened visibility directly translated into a surge in app downloads, showcasing the power of comprehensive media coverage during high-profile events like the IPL. Upstox and Angel One opted to discontinue their campaigns post-IPL, whereas Groww capitalized on the momentum gained during IPL. Analysis suggests that share of voice (SOV) within the financial services category strongly correlates with app download rates. Groww’s decision to dominate their presence during the World Cup underscored their strategic advantage in driving user acquisition amidst market fluctuations, such as the post-election market dip followed by a gradual recovery. Overall, there are amazing insights into how financial services are building their brands through live sports. Feel free to reach out to my team for further insights into learning across categories post-IPL and the World Cup. #ImpactofLiveSports #FinancialServicesApps