Creative Campaigns’ Post

I'm a little late to the game but bear with me... 🤔 I love a bold marketing stunt, and this one definitely stands out! Imagine a brand ad with no logo or product in sight—except for fragrance or smell. Some might argue that the use of red in the billboard is a form of priming, but that’s a debate for another day! Watching this marketing initiative from McDonald's, many things went through my mind, among them: 🍟 What is it about McDonald's fries that’s so deeply ingrained in our psyche? For me, it’s nostalgia—comfort and childhood. 🔍 Which other brands could pull off something similar?! Could a fragrance brand rely solely on scent for recognition the way McDonald's did with this campaign? It got me thinking about the power of sensory branding and how many brands are iconic enough to transcend their visual identity. #branding #marketing #davidaaker #StrongBrands #mcdonalds #adcampaign #experientialmarketing

Nostalgia is in the air 🍃 Recently, we’ve seen a number of big-name brands attempt to capture the magic of the past through nostalgia marketing. From McDonald's’s 50th birthday ad to the Cadbury UK’s 200-year anniversary campaign, there’s no shortage of examples to pull from. But what exactly is #nostalgiamarketing, and does it run any risks?  Flick through the slides below to for a preview, or take a look at the latest issue of #HowWeThink over @TrinityMcQueen to read my thoughts in full (link in comments) 👇

I recently came across this fascinating video titled "Smells Like McDonald’s" It explores the phenomenon of how we can instantly recognize the smell of McDonald’s, even in unexpected places like an elevator, the subway, or a conference room. McDonald’s has managed to create a scent that is not only recognizable but also associated with their brand. It’s a testament to the impact of multi-sensory marketing strategies. let’s talk about Dunkin’ Donuts’ innovative marketing campaign - "Flavor Radio". This campaign was launched in South Korea, a city known as the ‘City of Coffee’. While everyone in Seoul knew Dunkin’ Donuts for their donuts, the challenge was to change the perception of the brand. The “Flavor Radio” campaign used unique technology and the smell of coffee. When the Dunkin’ Donuts radio advertisement played, it released a coffee aroma. This not only caught the attention of the listeners but also created a sensory experience that associated the smell of coffee with Dunkin’ Donuts. This is another great example of how brands can leverage multi-sensory marketing strategies to create memorable experiences for their customers. What are your thoughts on the recent Mc Donald Campaign Have you noticed this with other brands as well? Have you noticed other brands doing this as well ? Comment below and let’s #discuss this #branding #marketing #sensorybranding Mc Donald’s Campaign https://lnkd.in/dpGp3e8W Dukin Donuts (2012 ) campign https://lnkd.in/diyK4E-f

The power of consistency in marketing is undeniable, and McDonald's "I'm lovin' it" campaign exemplifies this perfectly. Running for over two decades since its launch in 2003, the campaign became a cultural phenomenon by staying true to its core message globally. The catchy jingle and universal appeal made it a recognizable brand across diverse cultures and languages. What set this campaign apart was its multi-channel integration strategy, extending beyond TV ads to print, radio, in-store experiences, and celebrity endorsements. This seamless approach created a unified brand narrative, reinforcing the message at every touchpoint. Moreover, McDonald's ability to evolve with changing consumer trends while maintaining the essence of "I'm lovin' it" kept the campaign relevant. From collaborations with pop stars to localized initiatives, the brand stayed fresh and engaging. The success of the "I'm lovin' it" campaign underscores the impact of integrated marketing in shaping a strong brand identity. It stands as a valuable case study for marketers aiming to create enduring brand experiences. What are your thoughts on this iconic campaign and integrated marketing? Share your insights in the comments below! #integratedmarketing #marketingstrategy #mcdonalds #imlovinit #MKTG5519

NEW! #KantarChristmasAds episode🎧🎄 Discover how McCann’s work with Aldi UK jingles all the way to success... Get into the festive spirit with Lynne Deason as she sits down with Jamie Peate, Global Head of Effectiveness and Retail at McCann Worldgroup, and they unwrap the secrets behind fostering a shared effectiveness culture and building predisposition year-round. With Christmas ads anticipation higher than ever this year, ads need to deliver the entertainment factor that people are looking for and ensure the brand is central to what's interesting and memorable.    Discover insights into: 🎨 How creativity and brand centricity are key to effectiveness 🎪 How to balance salesmanship and showmanship 🤣 The role of humour in ads 👉 Listen here: https://lnkd.in/eY7_C-6a   More than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness.   #DontDropTheBauble #ChristmasAds #Advertising #KantarMarketplace

🎄If Kevin the Carrot swinging across your screen doesn’t get you feeling festive, maybe Dawn French dancing for Marks & Spencer will do the trick! Christmas ads have come a long way from the good old days when Woolworths was still around, dazzling us with product-packed montages and price tags galore. Now, it’s all about storytelling. Brands like John Lewis and Aldi focus on emotions, creating heartwarming mini-movies that stick with us long after the wrapping paper’s gone. 🌟Want to know how this shift is changing the game for marketers? Check out our latest blog for insights and festive inspiration by clicking on the link in the comments.  #ChristmasAds #Storytelling #ContentMarketingAgency #FestiveCampaigns

Smells like McDonalds. This is the world's first scent-only billboard by McDonalds. I mean, who would have ever imagined this? This is crazy! Can you name an Indian brand that could use smell on a billboard to get people's attention? I can think of Maggie & Pears Glycerin soap. Great work team McDonald's Nederland & TBWA\NEBOKO. #advertising #marketing #creative #creativity

“Nocturnal Creatures,” a campaign by Leo Burnett Italia and McDonald's celebrates the nocturnal habits of Gen Z.    Statistics reveal that 84.4% of Gen Z seek late-night camaraderie over a shared meal. “Nocturnal Creatures” captures the essence of a late-night rendezvous where young people come together to create ever-lasting memories.    Read more: https://lnkd.in/gszQ7jGT     LBBonline - Little Black Book | #creativeagency #advertisingagency 

#pov on McDonald's Goes Anime: A Bold Move to Engage Gen Z 💭 🍟McDonald's, the fast-food giant, is making a bold move to capture the attention of Gen Z with a unique anime-themed campaign. Partnering with the renowned animation studio, Studio Pierrot (known for "Naruto" and "Bleach"), McDonald's is offering a multi-faceted experience designed to resonate with young adults.✨ What sets this campaign apart?🤔 Leveraging "WcDonald's": The campaign playfully embraces its unofficial anime nickname, fostering cultural connection with the Gen Z audience. Multi-faceted Experience: Rather than just focusing on food, McDonald's is offering: Mini Anime Series: Four short anime episodes will be launched online, featuring popular anime genres and the iconic "WcDonald's" logo. Anime-Inspired Menu: Details are scarce, but expect a limited-edition menu with a touch of anime magic! Special Edition Packaging: Designed by a renowned manga artist, these collector-worthy packages might even hold hidden surprises when scanned with a QR code! Whether you're an anime enthusiast or a curious observer, this campaign is sure to spark conversation and potentially draw new customers. What are your thoughts on this interesting marketing strategy? Share your perspectives in the comments below! 👇 Dr Arpita Srivastava #mcdonalds #genz #marketing

The biggest brands in the world don't just sell a product—they sell an emotion. 🌟 Take McDonald's, for example. They aren't just selling burgers and fries; they're selling happiness. Everything about McDonald's is designed to evoke joy, nostalgia, and a sense of community. It's the feeling of a family outing, the excitement of a kid's birthday party, or the comfort of a familiar treat. This emotional connection is what sets the most successful brands apart. It's about creating experiences and memories that resonate deeply with people, making them loyal fans and repeat customers. #BrandEmotion #MarketingMagic #MadSocialAgency #McDonaldsHappiness #EmotionalBranding