Creativepool’s Post

BRAND POWER | 100x VALUE It's known that branding adds value and price by influencing customer perceptions, creating emotional connections and differentiating a product or service from competitors! Here is an example of brand creating extraordinary value - 100x value creation by Louis Vuitton! The brand is commanding higher price due to perceived exclusivity, status and most importantly positioning the product outside the range of 99% of prospective buyers by aligning with customers values, lifestyles, or aspirations. Customers pay more because of the brand’s exclusivity, global reputation and perceived value. Extraordinary pricing is not just about the product itself but the experience, emotions and prestige the brand provides, making its customers willing to pay a premium. #brand #brandpositioning #exclusivity

"A brand is anything that enables you to charge a premium." In over 5 years in marketing and branding, this is the best definition of a Brand that I came across. For a company it could be a logo, a piece of proprietary technology or the face of a celebrity. Anything that enables them to charge more for their product or service is their BRAND. This definition also stands the test of time and use cases. I recently came across some recent mind-blowing data on brands. -Over an 18-year period, 31 brands remain in the top 100 including brands like Disney, Nike, and Gucci. -137 brands like Marlboro, Nokia, and MTV that have once been top brands and are no longer there. -Coca Cola and Microsoft are the only two brands to have retained top ten spots. Even more telling is the financial story behind the top 100 brands. The value of the top 100 brands in 2001 was $988 Billion. By 2019, the top 100 brands represented a value of $2.1 trillion which translates to a 4.4% cumulative average annual growth rate and an increase in value of more than a 2.1 times. These statistics clearly demonstrate the financial return on investing in a brand over the long term. #brand #branding

Brand personality refers to the human characteristics associated with a brand, which helps create an emotional connection with consumers. Sincerity: Exemplified by Coca-Cola, SBI and Cadbury, it conveys genuine honesty and warmth, enhancing trust and loyalty. Excitement: Embodied by Mountain Dew, Red Bull and Apple, this trait incites enthusiasm and energy, making the brand dynamic and engaging. Competence: Represented by Amazon, Tiger Balm, and Surf Excel it assures reliability and efficiency, building confidence in the brand's capabilities. Sophistication: Seen in Gucci and Rolex, this characteristic exudes elegance and prestige, appealing to affluent and discerning consumers. Ruggedness: Depicted by Woodland, Levi's and The North Face, it suggests toughness and durability, resonating with adventurous and resilient customers. These traits collectively enhance a brand's identity, making it relatable and appealing to specific consumer segments, thus adding substantial value to the brand. . . . . . #brand #brandpersonality #branding #brandmanagement #brandsfordigital #digitalmarketing #branded #discover #iimb #swayam #course

What's the secret behind the world's most valuable brands? It's not just about selling a product or service, it's about understanding why people choose to buy. Purchases often reflect personal expression and identity. Instead of simply selling what they produce, these brands tap into emotions and beliefs. They offer a narrative that resonates with their audience, signaling values and aspirations. Take Adidas, for example. They don't just market shoes; they inspire customers to unlock their full potential. The lesson? Focus on selling the experience and emotions your brand evokes, rather than just the product itself. What's your favorite brand, and what draws you to it? Share in the comments below!"

Day 30: Long-Term Consistency Beats Short-Term Intensity The secret sauce to lasting success is consistency. While flashy campaigns can yield quick wins, consistent effort over time builds a strong, sustainable business.  Example: Nike’s consistent “Just Do It” message over decades has cemented its brand identity.  Source: [The importance of consistency in business](https://lnkd.in/dygfXBdU) (https://lnkd.in/dCtGt6CB)

If you’re doubting the impact of high-quality branding on your business.... It’s time you of heard or Warby Parker👇 Eyewear consumers struggle with 2 big problems; -Overpriced eyewear -Inconvenient buying process Enter Warby Parker. The joined a market by run by a few big players.......and disrupted it! They recognized the need for affordable, stylish eyewear and a brand that connected emotionally with consumers… So they set their eyes on the younger community 👀 ✅ They made a modern brand that talks to style-conscious customers. ✅ Their Home Try-On program provided a personal and convenient experience ✅ They brought social responsibility into their brand ( positioning them as a company that cares) And with that they were on to a winner!! They have gone on to: 1️⃣ Build a loyal customer base 2️⃣ Expanded to having 200 physical retail stores across America 3️⃣ Achieve a valuation exceeding $3 billion How? They’ve built a powerful band. Facts.

Want your brand to be instantly recognisable? 🔍✨Consistent use of logos, colours, and engaging stories are crucial. Think Starbucks’ iconic green, Nike’s motivational "Just Do It," and McDonald’s catchy jingle. By understanding the science behind these elements, you can create a lasting brand impression. Check out our latest article on mastering brand recognition here: https://lnkd.in/euQFCGuQ #Branding #MarketingStrategy #BrandRecognition #BusinessGrowth

Troye Sivan x Smirnoff: A Game-Changing Move for Modern Brand Building Smirnoff’s appointment of Troye Sivan as “Chief Vibes Officer” isn’t just a clever title—it’s a fresh approach to how brands align with cultural icons to amplify relevance and identity. In today’s landscape, having a personality-driven creative leader like Troye bridges the gap between product and culture, giving Smirnoff a relatable, human face that resonates with younger, culturally savvy audiences. Fashion brands have perfected this strategy, with figures like the late Virgil Abloh at Louis Vuitton, Teddy Santis at New Balance, and Nigo at Kenzo redefining creative leadership. It’s cool to see other industries adopting similar strategies, leveraging visionary partnerships to connect with culture in more authentic and meaningful ways. Troye’s role as CVO goes beyond endorsements—it’s about embodying Smirnoff’s energy. Over the next two years, his tenure will humanize the brand, expand its cultural relevance, and foster a genuine interface with creativity and the culture. This partnership is a celebration of individuality, creativity, and the bold “Go OFF” spirit Smirnoff embodies. It’s a modern, forward-thinking take on brand building—bringing visionaries into the fold and letting culture take the lead. #Smirnoff #TroyeSivan #BrandBuilding #CulturalRelevance #CreativeLeadership | Diageo |

WSG BRANDS acquires Von Dutch 👏 The newly formed brand management group has acquired the Hollywood fashion and lifestyle brand. Popular for its bold presence and iconic styles, Von Dutch will be led by WSG's CEO and COO, Jack Cheika and Marc Benitez respectively. With a significant global presence in key locations including the US, Europe, Indonesia, Korea, Australia and South America, the brand will continue to expand into new locations under WSG's ownership. In a statement, WSG said its focus is to prioritise brand integrity, sustainability, and a long-term vision to ensure Von Dutch products symbolise 'self-expression and bold individuality'. Cheika and Benitez commented: "We are excited to channel Von Dutch's storied legacy, led for several years by Groupe Royer and now by WSG, into innovative designs that resonate with today's fashion-forward consumers." "Our vision is to make Von Dutch not just a brand, but a movement that celebrates individuality and bold expression globally." #News #Fashion #Lifestyle #Acquisition #Growth #Strategy

When it comes to brand protection, the term is often misunderstood for protecting the advertising context, in which a brand places its ads in. In an editorial society, where brands must learn to act like media companies publishing their own content, brand protection entails much more. It describes the setup of an editorial brand organization, which systematically scrutinizes its publishing contents for the cultural and legal context of its target audiences. This does not call for corporate censorship, but for a professional editorial brand organization, which actively manages its "publishing" risks just like any media company does. My colleagues Michael Remke, Bernadette Mittermeier, Roman Heflik, Eva Kitsios (geb. Bernhard), João Telmo at LOOPING ONE have condensed their experiences with managing global brand protection processes for brands such as BMW Group and Mercedes-Benz AG in a #mustread white-paper.