CreatorIQ’s Post

How to measure the ROI of influencer marketing? If you ask a full room of brands and agencies, each will have a different answer. Our Senior Manager of Strategy, Christopher Douglas joined the stage at Perfecting Your Influencer IQ by Marketing Brew in New York, explaining how we approach measurement at Billion Dollar Boy: - Educating brands on what to track and measure based on their overall campaign objectives. - Deploying a flexible measurement stack to fit each client's needs from simple to complex. - Bringing on measurement partners to provide a more rounded, three-dimensional view into content performance, revealing what drives scalable and repeatable outcomes. Duolingo KEEN #influencermarketing #creatoreconomy

If the thought of managing hundreds of creators and campaigns gives you the stress sweats, we’re here to help. 😅 The power of relatable content is reshaping the advertising landscape so much that influencer spend growth is now outpacing traditional ad investment. In other words, influencer marketing is here to stay, and brands need a comprehensive way to manage these partnerships. Over the past few years, we've helped fairlife, LLC collaborate with 282 talented creators, generating over 40 campaigns that seamlessly blend authenticity into their brand messaging. Through continuous partnerships with these creators, they were able to deliver quick impact to an engaged audience. Want to level up your influencer strategy…the easy way? DM us or comment below to get started! #influencermarketing #creators #socialmediamarketing #popularpays

New Report: The European Creator Economy is Heating Up The top European brands in seven of eight industries are growing EMV faster than their U.S. counterparts. What did Europe’s fast-growing brands like Guinness, Space NK, and H&M have in common? 🏅 Prioritized and nurtured creator communities 🤝 Collaborated with creators who authentically aligned with their brand 🤳 Integrated influencer marketing as a cornerstone of marketing strategies Which European brands and industries stood out from the pack? And how can your brand adopt these strategies to spark growth of its own? Access the interactive report now to find out: https://ow.ly/ICTk50Ruk4M #InfluencerMarketing #CreatorEconomy

A step-by-step guide to crafting a 𝟭-𝘆𝗲𝗮𝗿 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿-𝗹𝗲𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 that wows your clients or seniors, drives ROI, and stands out in the ever-expanding digital landscape. 🔗 Read the full article here: https://lnkd.in/gWj4eZ3H Let’s create campaigns that don’t just follow trends but set them. Ready to elevate your influencer marketing game? 𝙌𝙪𝙞𝙘𝙠 𝙧𝙚𝙢𝙞𝙣𝙙𝙚𝙧 - 𝘛𝘩𝘦 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘪𝘴 𝘴𝘦𝘵 𝘵𝘰 𝘳𝘦𝘢𝘤𝘩 𝘢 𝘴𝘵𝘢𝘨𝘨𝘦𝘳𝘪𝘯𝘨 $39.3 𝘉𝘪𝘭𝘭𝘪𝘰𝘯 𝘪𝘯 2025, 𝘸𝘪𝘵𝘩 𝘢𝘥 𝘴𝘱𝘦𝘯𝘥𝘪𝘯𝘨 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘪𝘯𝘨 𝘣𝘺 12% 𝘢𝘯𝘯𝘶𝘢𝘭𝘭𝘺. #InfluencerMarketing #LongTermStrategy #DigitalMarketing #CreatorsColumn #2025

🌟 Creating Impact with LaSan Media! 🌟 At LaSan Media, we specialize in delivering tailored digital marketing, influencer collaborations, and business consulting solutions to help brands shine. 🚀 This week, we focused on: ✅ Crafting creative marketing strategies that resonate with audiences. ✅ Optimizing social media campaigns for maximum engagement. ✅ Exploring innovative solutions for brand growth and visibility. Every project inspires us to push boundaries and deliver results that speak for themselves. 💡 ✨ Let’s connect and create impactful stories together! #DigitalMarketing #InfluencerMarketing #BusinessConsulting #Innovation #LaSanMedia

💡 The biggest shift in influencer marketing this year isn't about new platforms or features. It's about relationship longevity. Here's what we're seeing with year-long creator partnerships vs. one-off campaigns: - 3x higher engagement rates - More authentic product integrations - Stronger audience trust signals - Lower cost per acquisition - Predictable performance metrics The most successful brands? They're treating creators as long-term partners, not campaign vendors. Because here's the truth: When creators truly understand your brand, they become genuine advocates, not just content creators. What's your take on long-term vs. short-term creator partnerships? 👇 #InfluencerMarketing #CreatorEconomy #DigitalMarketing

Ubiquitous: Where Influencer Marketing Meets Brand Excellence 🚀 Unleash the power of true influencer magic, fueling the rise of leading names across all industries. Peep a few of our agency partners below. 🌟 Our mantra? Impact that's felt, not just seen. 🔍 Experience the difference with us. Your journey to measurable success begins here. 🎯 Connect now through the link below! 📲 https://lnkd.in/ezR6zwy7 #UbiquitousInfluence #PinnacleOfMarketing #BeyondMetrics #MagicInMarketing #ConnectWithUs

Ready to take your brand to new heights? 🚀💼 Invest in brand-building activities like advertising, content marketing, influencer partnerships, and PR efforts. 📈 Boost brand awareness and attract new customers with strategic investments. Check out the full video for more valuable insights to help you reach your goals! https://lnkd.in/egMV7vk5 #businesstip #businesstips #smallbusinesstips #smallbusiness #smallbusinessowner

Throwback to Our First Major Campaign 🚀 | REKSER Digital Marketing Looking back at 2021, We are incredibly proud of our very first campaign for Saint & Sinners, which set the stage for everything we’ve achieved since. It was a game-changer that proved the power of influencer marketing and the right partnership. We had the opportunity to work with Navodya Dissanayeka, a rising TikTok star, and the results were nothing short of amazing: 📈 Sales Increase for Saint & Sinners 🌍 Viral Reach: Our campaign garnered the attention of 100,000+ people 💥 Brand Visibility: We were able to craft a story that resonated with a huge audience, turning engagement into results. This experience taught us the incredible impact of influencer partnerships and the importance of aligning with the right voice for your brand. It’s been a journey of growth, and we’re excited about all the future campaigns we’ll be bringing to life! 💡 #TBT #InfluencerMarketing #DigitalMarketing #REKSERDigital #CampaignSuccess #MarketingStrategy #GrowthMindset #SaintAndSinners

REINTRODUCING CREATOR DECK – An Influencer+ marketing agency. We engineer influence for industry-leading brands. Over the past 10 years, we’ve fueled the evolution of influencer marketing. We understand how to construct campaigns that drive results, identify industry opportunities, and build solutions that propel success in the years ahead. Our 360 approach to strategic programming - rooted in cultural insights, powered by data - amplifies reach and sparks conversation. Our intersectional, long tail approach to casting drives community and builds trust among audiences, securing brand affinity for our Clients. Through agility and smarter spending, we operate with care and efficiency as an extension of our Clients. We call it Influencer+. Let's chat.