CreatorIQ’s Post

Excited to be hosting a panel discussion at the Brand Innovators Luxury Marketing Summit. Join us for Inclusive Exclusivity: Aston Martin’s North American Focus, featuring insights from Shergul Arshad and Kate Dalton from Aston Martin. I’ll be moderating the conversation as we dive into how this iconic brand is evolving its luxury strategy in North America. Looking forward to a great discussion! #LuxuryMarketing #AstonMartin #BrandInnovators #NetflixAds

The #VeblenEffect turns shopping into a status symbol game. 💍 When luxury brands price their products high, it can boost their desirability. People buy not just for the product but for the prestige it brings. In #marketing, it's all about perceived value & exclusivity! 💎

#MetaphoricalMarketing #TheForbiddenFruit & #TheVelvetRope! The more we're told "not to," the more intrigued we become—whether out of fun or curiosity. Brands capitalize on this effect too! The greater the #exclusivity, the higher the #interest.  Not talking about the "#weekendsales" or "limited-time offers." Premium brands excel at this, this is not separating the elite from the masses, but the elite from the crème de la crème. Here’s a real-life example: In a busy Vegas mall, I spotted a luxury watch store. Despite its size, they only allowed a few customers in at a time, creating an exclusive vibe like a VIP event behind a velvet rope.  Even from the outside, the controlled access heightened the brand's prestige and anticipation. #MetaphoricalMarketing #DigitalMarketing #branding #advertising #marketingmetaphors

Why are Luxury Mega-Brands tanking the competition? Among other things: 👉 Leverage their brand's reputation for unbeatable ad rates. Better rates mean better returns on ad investments. 👉 Turn exposure into priceless PR opportunities. Being a significant advertiser gives them better PR opportunities. 👉 Use media influence to shape their brand's promise. 👉 Transform brand allure into captivating in-store experiences. 👉 Master the art of retail and wholesale for a winning market strategy. 👉 Reap the rewards and reinvest in luxurious retail experiences. The more they invest, the better their prime retail space rates. 👉 Rinse, repeat, and soar to new heights. #branddevelopment #branding #marketing

How Luxury Brands position their products

Luxury’s Pricing Reality Check. Value for money matters, even at high-end brands. Read More: https://lnkd.in/dfCKskmu #LuxuryConnect #LuxuryCruxx #LuxuryPricing #LuxuryMarket #PricingStrategy #LuxuryDemand #LuxuryInsights #PremiumBrands #LuxuryIndustry

In my last post, Prada stole the spotlight in my mini experiential marketing showdown with their Virtual Flower Lab pop-up in NYC, celebrating the launch of their new Paradoxe perfume. Click through this video to see their glam bot in action, giving guests their own moment to walk away with 🧚🏼🌸୨୧₊˚ʚ ᗢ₊˚✧ ﾟ. #Branding #Marketing #Strategy #DigitalMarketing #ExperientialMarketing #USC #USCMarshall #BrandStrategy

We're thrilled to share that Makers & Allies has been awarded the Platinum Award in the Luxury Packaging Category at the 2024 PENTAWARDS for our collaboration with Casa Obsidiana Tequila! Packaging is more than just a container; it's the gateway to your brand's story and values. At Makers & Allies, we understand that in the competitive world of premium spirits, standing out on the shelf can mean the difference between being chosen or overlooked. Here’s how we drive results: 1. Elevated Shelf Presence: We design eye-catching, unique packaging that demands attention in crowded spaces, helping your brand win better placements and ensuring high consumer pull-through. 2. Higher Perceived Value: Our premium packaging solutions amplify your product’s craftsmanship, enabling higher pricing and market positioning. 3. Enhanced Consumer Engagement: We tell compelling brand stories that resonate emotionally with consumers, fostering brand loyalty and repeat purchases. 4. Unified Brand Recognition: Consistency is key for trust. Our cohesive design systems create a recognizable image across product lines, essential for lasting brand growth. 5. Stronger Purchase Intent: From vintage spirits to modern craft beverages, our designs meet both practical and emotional consumer needs, driving purchase decisions. Looking to explore new possibilties? Shoot me a message or email at mark@makersandallies.com Find the case study in the comments below. #LuxuryPackaging #SpiritsDesign #BrandStrategy #Pentawards #MakersAndAllies #CasaObsidianaTequila

Dom Pérignon’s brand strategy is built on three pillars: heritage, craftsmanship, and luxury. While its messaging evolves – transitioning, for example, from the theme of “the power of creation” to a current focus on “a quest of harmony” – the core of its brand personality remains consistent, emphasizing attributes such as precision, intensity, complexity, and completeness. https://buff.ly/3OLzdGH #brandstrategy #branding #positioning #brandmanagement #casestudy

I gave this 10-minute talk on Luxury Brands of the 22nd Century 14 years ago, for Scott Galloway's L2 Inc. Everything I said still stands - even more so in the current luxury market downturn. My consultancy services are available. "The successful luxury brands of the 22nd century will be Elitist, Empathetic, Immediate, Social, and Youthful, and I'll explain what I mean by each of those." https://lnkd.in/eFR62Jq